Mr. Bubble
Mr. Bubble is a brand of bath products made by The Village Company. The brand is currently the #1 brand of bath products according to AC Nielsen Data.[1] The brand's slogan is "Makes Getting Clean Almost as Much Fun as Getting Dirty!". In 2011 Mr. Bubble celebrated its 50th birthday.[2]
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[edit] History
Mr. Bubble was invented by Harold Schafer and the Gold Seal Company in North Dakota, USA, in 1961. It was originally mass-manufactured by Playtex Products, Inc., until the brand was purchased by Ascendia Brands, Inc., in 2005.
In August 2008, Ascendia Brands, Inc. filed for bankruptcy.[3] The Village Company LLC, a supplier of brand-name bath, shower, and personal care products in Chaska, Minnesota, purchased the Mr. Bubble Brand from Ascendia Brands in October 2008. A purchase price was not disclosed.
In March 2009, a new Mr. Bubble Foam Soap was introduced, available in both Original and Extra Gentle varieties. In 2010, Mr. Bubble Moisturizing Hand Soap was introduced, and in 2011, Mr. Bubble Body Wash was introduced. In addition, the bubble bath products have been reformulated to be "tear-free", "dermatologist tested"," "hypo-allergenic", and "pediatrician tested".
In 2011 the brand celebrated its 50th birthday with the launch of a new character design.
Mr. Bubble is distinct from but frequently confused with Mr. Bubbles, a solution for blowing bubbles which is a product of Tootsietoy/Chemtoy/Strombecker Corp.
[edit] Current products
16 ounce Liquid Bubble Bath:
- Original Bubble
- Extra Gentle
36 ounce Liquid Bubble Bath:
- Original Bubble
- Extra Gentle
Foam Soap
- Original Bubble
- Extra Gentle
Moisturizing Hand Soap
- Original Bubble
- Extra Gentle
Body Wash
- Original Bubble
- Extra Gentle
[edit] Ingredients
Original Liquid Bubble Bath:
- Purified Water (vehicle)
- Disodium Laureth Sulfosuccinate (foamer, lime soap dispersant)
- Sodium Laureth Sulfate (foamer, lime soap dispersant)
- Cocoamide MEA (foam stabilizer, liquid thickener)
- Aloe Barbadensis Leaf Juice (moisturizer)
- Hydroxyethylcellulose (liquid thickener, foam stabilizer)
- Fragrance (esthetic, masking)
- DMDM Hydantoin
- Tetrasodium EDTA (preservative, mfg. aid)
- Citric Acid (esthetic, dispensing aid)
- Red 33 (esthetic, dispensing aid)
The powdered version, which was introduced in 1961 and replaced by the liquid in the late 1970s, is based on sodium dodecylbenzene sulfonate. Circa 1970 the powdered version had its phosphate removed and its total surfactant reduced, with modified starch added as a diluent, and fragrance and (temporarily) coloring added. For a time the powder included a taurate-based surfactant.
[edit] Appearances in other media
- In an episode of Family Guy, the Griffin family is being cursed with the plagues. This includes the tub water being blood, to which Stewie Griffin comments, "How positively delightful! It is as if someone has stabbed Mr. Bubble!"
- Eddie Murphy mentions it on his 1983 TV stand up show Eddie Murphy Delirious.
- It is also mentioned in the 1987 film Gold Through the Fire.
[edit] References
- ^ Source: Nielsen Data Total U.S. FMD 52 weeks ending 12/25/10 (excluding Walmart data).
- ^ [1] Mr. Bubble Celebrates 50 Years.
- ^ Stempel, Jonathan (2000-08-05). "Mr. Bubble maker Ascendia Brands files bankruptcy". Reuters. http://www.reuters.com/article/fundsFundsNews/idUSN0535634520080805. Retrieved 2009-03-10.
[edit] External links
- Official Website of Mr. Bubble
- The Village Company LLC, maker of Mr. Bubble
- Mr. Bubble Facebook Page
- Article: Mr. Bubble Moves to Minnesota
- HAPPI Magazine: Mr. Bubble Gets a Makeover & Celebrates 50 Years
- Classic Mr. Bubble commercial http://au.youtube.com/watch?v=PmUnqrZI4qE
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