Mr. Bubble

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Mr. Bubble is a brand of bath products made by The Village Company. The brand is currently the #1 brand of bath products according to IRI (Information Resources, Incorporated).[1] The brand's slogan is "Makes Getting Clean Almost as Much Fun as Getting Dirty!".

Contents

[edit] History

Mr. Bubble was invented by Harold Schafer and the Gold Seal Company in North Dakota, USA during the 1960s. It was originally mass-manufactured by Playtex Products, Inc. until the brand was purchased by Ascendia Brands, Inc. in 2005.

In August, 2008 Ascendia Brands, Inc. filed for bankruptcy.[2] The Village Company LLC, a supplier of brand-name bath, shower and personal care products in Chaska, Minnesota, purchased the Mr. Bubble Brand from Ascendia Brands in October, 2008. A purchase price was not disclosed.

In March 2009, a new Mr. Bubble Foam Soap was introduced, available in both Original and Extra Gentle varieties. In April, a Mr. Bubble Original 3-in-1 was added. In addition, all four bubble bath formulas have recently been improved and are now "Pediatrician Approved."

Mr. Bubble is distinct from but frequently confused with Mr. Bubbles, a solution for blowing bubbles which is a product of Tootsietoy/Chemtoy/Strombecker Corp.

[edit] Current Products

16 ounce Liquid Bubble Bath:

  • Original
  • Extra Gentle
  • Wacky Watermelon
  • Bubbleberry

36 ounce Liquid Bubble Bath:

  • Original
  • Extra Gentle

3-in-1 Body Wash, Shampoo, Bubble Bath:

  • Original
  • Extra Gentle
  • Bubbleberry

Foam Soap

  • Original
  • Extra Gentle

[edit] Ingredients

Original Liquid Bubble Bath:

  • Purified Water (vehicle)
  • Disodium Laureth Sulfosuccinate (foamer, lime soap dispersant)
  • Sodium Laureth Sulfate (foamer, lime soap dispersant)
  • Cocoamide DEA (foam stabilizer, liquid thickener)
  • Aloe Barbadensis Gel (anti-irritant, thickener)
  • Hydroxyethylcellulose (liquid thickener, foam stabilizer)
  • Fragrance (esthetic, masking)
  • DMDM Hydantoin
  • Tetrasodium EDTA (preservative, mfg. aid)
  • Citric Acid (esthetic, dispensing aid)
  • Red 33 (esthetic, dispensing aid)

Previous liquid versions were similar but without sulfosuccinate (which has partly replaced the sulfate), aloe, or hydroxyethylcellulose, and with formaldehyde rather than Tetrasodium EDTA as preservative.

The powdered version, which was offered for several years before the liquid, is based on sodium dodecylbenzene sulfonate. Circa 1970 the powdered version had its phosphate removed and its total surfactant reduced, with modified starch added as a diluent, and fragrance and (temporarily) coloring added. For a time the powder included a taurate-based surfactant.

[edit] Appearances in other media

  • In an episode of Family Guy, the Griffin family is being cursed with the plagues. This includes the tub water being blood, to which Stewie Griffin comments, "I say, how marvelous! It's as if someone has stabbed Mr. Bubble!"

[edit] References

  1. ^ Source: IRI Total U.S. FMD 52 weeks ending 3/23/09 (excluding Walmart data).
  2. ^ "Mr. Bubble maker Ascendia Brands files bankruptcy". Reuters. 2000-08-05. http://www.reuters.com/article/fundsFundsNews/idUSN0535634520080805. Retrieved 2009-03-10. 

[edit] External links


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