Myriad (typeface)

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Adobe Myriad
Myriadsp.svg
Category Sans-serif
Classification Humanist
Designer(s) Robert Slimbach
Carol Twombly
Foundry Adobe Type
"Word" set in roman, italic, and bold

Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. The typeface is best known for its usage by Apple Inc., replacing Apple Garamond as Apple's corporate font since 2002. Myriad is easily distinguished from other sans-serif fonts due to its special "y" descender (tail) and slanting "e" cut. Myriad is similar to Frutiger.

Usage[edit]

Adobe's Myriad is the typeface used in Apple's modern marketing.
Myriad is used in Rolls-Royce's text based logo.
Gmail's old logo uses Myriad Pro for the last three letters. The "G" uses Catull, along with the rest of the Google logo.

Since the launch of the eMac in 2002, Myriad has replaced Apple Garamond as Apple Inc.'s corporate font. It is now used in all of Apple's marketing and on its products (See Apple typography). More recent iterations of the iPod (from the iPod photo onward) used Podium Sans, which has similarities with Myriad (as opposed to Chicago), for its user interface. However, the iPod Touch and iPhone 3G replaced Podium Sans with Helvetica. A different humanist sans-serif typeface, Lucida Grande, is used as the system font for Apple's Mac OS X operating system. Myriad was included with the third generation of iPod.[1]

Myriad is also used in the corporate identities of Wells Fargo, Walmart, and Modern Telegraph, as the primary headline typefaces of those companies.

Rolls-Royce uses Myriad in its text-based logo.

The current Gmail logo uses Myriad for the last three letters.

The Linkedin and Mashable text based logo uses Myriad font.

Myriad MM is the official font for the Tata group of companies.

The metro company of Hong Kong, MTR, uses Myriad as its corporate identity font. KCRC (a former rail transport company in Hong Kong) developed Casey in 1996, which uses Myriad Condensed for English and Formata Condensed for numbers. Today the KCRC is part of the MTR and Myriad is used on much of the MTR.

The font was adopted in 2005 by the London Borough of Redbridge as its primary font for use in publications, as part of the overall rebrand of the council.

Myriad Black is one of two official standard fonts of the University of Virginia[2] and Loyola University Chicago.[3]

Myriad is also one of the two official standard fonts of Cambridge University.[4]

Myriad Pro is the wordmark logo font for The University of Iowa and the primary typeface for University of Nevada, Reno [5] and the University of Ottawa[6] and Foxtranslate.

Myriad Pro Light is also chosen by Visa Inc. as the official company font since 2014.

Myriad Roman, Myriad Italic, and Myriad Headline are primary sans-serif fonts at The George Washington University.[7]

Two variants of Myriad MM are used as the primary typefaces for the Carl von Ossietzky University of Oldenburg (Germany).[8]

CBS affiliate KPHO and FOX affiliate WDRB use Myriad for their third-lower graphics.

A variety of fonts from the Myriad family are used on most CT Transit schedules.

All Nippon Airways, a Japanese airline, also uses the Myriad font for their new international cabin class logos as well as promotional materials of its new "Inspiration of Japan" in-flight service concept.[9]

The Order of St John adopted the new St John logo in 2005, choosing Myriad Regular (Roman) and Myriad Bold as the approved organization's typeface for all external artwork, communications and publications. They have been using the new logo since 2005, and the organization's typeface since 2008 in their external publications.[10] Establishments are following the order to change their organization's logo to the new St John logo and using the new typeface, like St John New Zealand,[11] St John Ambulance in Wales,[12] Hong Kong St. John Ambulance[13] and The Order of St John USA.[14]

Sauber's number seat also use Myriad Pro Bold in the nosecones.

Since 2006 on vehicle registration plates in Norway[15]

Australian up-market department store, Myer, has used Myriad as one of its corporate fonts since 2006.

Woolworths (Australia) has used Myriad in its branding and logo since 2008.

Also worthy of mentioning is the fact that the 2008 edition of Guinness World Records used Myriad for the text.

The video games Mass Effect 2 and Mass Effect 3 use Myriad in their user interface and cinematic subtitles.

Awards[edit]

Myriad Pro won bukva:raz! 2001 under the Greek and Cyrillic categories.[16]

Myriad Pro Greek won TDC2 2000 (Type Directors Club Type Design Competition 2000) in the Text/display type systems category.[17]

References[edit]

  1. ^ "Modifying Apple's Myriad Pro". Retrieved 2008-10-03. 
  2. ^ "Usage Guidelines, U.Va. Logo". University of Virginia. Retrieved 2008-10-03. 
  3. ^ "Loyola University Chicago Brand & Graphic Standards". Loyola University Chicago. Retrieved 2009-07-19. 
  4. ^ "Guidelines: Typography". Retrieved 2009-09-25. 
  5. ^ "UNR Fonts & Colors". Retrieved 2010-08-29. 
  6. ^ "uOttawa Fonts". Retrieved 2010-10-23. 
  7. ^ "GW Graphic Standards Manual". Retrieved 6 December 2011. 
  8. ^ "Hausschrift Myriad". Retrieved 2011-06-23. 
  9. ^ "Ana Sky Web". Ana.co.jp. Retrieved 2011-03-10. 
  10. ^ "2008 Annual Review of the work of the Order Secretariat". The Order of St John. Retrieved 2010-04-28. 
  11. ^ "St John St John New Zealand". Stjohn.org.nz. Retrieved 2011-03-10. 
  12. ^ "St John : St John Cymru Wales". Stjohnwales.co.uk. Retrieved 2011-03-10. 
  13. ^ "Hong Kong St. John Ambulance Brigade Cadet Command". Stjohn.org.hk. Retrieved 2011-03-10. 
  14. ^ "The Order of St. John". Saintjohn.org. Retrieved 2011-03-10. 
  15. ^ "Skrift på bilskilt". Typografi.org. Retrieved 2012-01-30. 
  16. ^ "News: bukva:raz! Results". Type Directors Club. 2001-12-02. Retrieved 2008-10-03. 
  17. ^ "TDC2 2000: The Competition". Type Directors Club. Retrieved 2008-10-03. 

External links[edit]

Further reading[edit]

  • Blackwell, Lewis (2004). 20th Century Type. Yale University Press. ISBN 0-300-10073-6. 
  • Fiedl, Frederich, Nicholas Ott and Bernard Stein (1998). Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal. ISBN 1-57912-023-7. 
  • Macmillan, Neil (2006). An A–Z of Type Designers. Yale University Press. ISBN 0-300-11151-7.