Naugahyde (sometimes abbreviated to Nauga) is an American brand of artificial leather (or "pleather" from plastic leather). Naugahyde is a composite of a knit fabric backing and polyvinyl chloride (PVC) plastic coating. It was developed by United States Rubber Company, and is now manufactured and sold by Uniroyal Engineered Products, LLC, a privately held company. Its name, first used as a trademark in 1936, comes from the Borough of Naugatuck, Connecticut, where it was first produced. Uniroyal asserts that Naugahyde is one of the most popular premium pleathers. Naugahyde is manufactured in Stoughton, Wisconsin.
Advertising campaign showing the fictional Nauga character. Note that the Nauga's skin is made of vinyl.
A marketing campaign of the 1960s and 1970s asserted humorously that Naugahyde was obtained from the skin of an animal called a "Nauga". The claim became an urban myth. The campaign emphasized that, unlike other animals, which must typically be slaughtered to obtain their hides, Naugas can shed their skin without harm to themselves. The Nauga doll, a squat, horned monster with a wide toothy grin, became popular in the 1960s and is still sold today.
In popular culture 
British singer-songwriter Al Stewart referred to Naugahyde in his song "Gina in The Kings Road" on his 2005 album A Beach Full of Shells. Set in the swinging '60s in London, the song is about a young lady, popular with many gentlemen, with whom he forms a liaison about which he says "Don't you cast aspersions on my Naugahyde affair". Naugahyde is also mentioned in the song, "Randy Scouse Git," by the Monkees.  The line from the song is, "Now they've darkened all the windows And the seats are naugahyde. I've been waiting for an hour, I can't find a place to hide." Allan Sherman's parody of "Chim Chim Cher-ee" contains the line "My chair is upholstered in real Naugahyde; When they killed that nauga, I sat down and cried."
See also 
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