New Bright
| Company type | Private company |
|---|---|
| Industry | Toy industry |
| Founded | 1955[1] |
| Headquarters | , |
| Products | Radio-controlled vehicles Toy trucks |
| Website | www |
New Bright (officially New Bright Industrial Co., Ltd.) is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan.[1]
History
New Bright was founded in 1955 and was originally known for its battery-operated and later radio-controlled toy trains sold at department stores for Christmas.[1][2] Trains such as these are still traditionally sold and New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot.[3]
Products
New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport-themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams,[4] as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.[3]
Licensed products
Licensed RC vehicles currently sold by New Bright include:[3]
- Monster trucks
- Chevrolet Silverado
- Ford Bronco[5]
- Ford Bronco Sport
- Ford F-150
- Ford Super Duty
- Jeep Gladiator
- Jeep Wrangler[6]
- Ram 1500
- Sports cars
- Bugatti Chiron
- Chevrolet Camaro
- Chevrolet Corvette C7
- Chevrolet Corvette C8[7]
- Dodge Challenger
- Ferrari FXX-K
- Ferrari LaFerrari
- Ford Mustang
- Other
- Funco F9 (dune buggy)
- MasterCraft X-23 (speedboat)
- Polaris RZR (ATV)
References
- ^ a b c "Company Profile". New Bright. Retrieved 22 July 2021.
- ^ Race, Paul D. (2007). "Garden Railroading with Toy Trains". Family Garden Trains. Retrieved 22 July 2021.
- ^ a b c "New Bright Products". New Bright. Retrieved 22 July 2021.
- ^ "Review: New Bright R/C DashCam Jeep Trailcat". RC Newb. 9 December 2017. Retrieved 22 July 2021.
- ^ Evans, Brett T. (4 August 2020). "Get A 2021 Ford Bronco R/C For $70, But There's A Catch". Motor1. Retrieved 22 July 2021.
- ^ Conant, Lisa (14 May 2021). "Best RC Trucks: Tear Up the Track or Go Off-Road". /Drive. Retrieved 22 July 2021.
- ^ Fishel, Heather (11 November 2020). "The Drive Picks: The Best Car Toys for Black Friday". /Drive. Retrieved 22 July 2021.