Nuremberg International Toy Fair

Coordinates: 49°25′03″N 11°07′04″E / 49.41750°N 11.11778°E / 49.41750; 11.11778
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Spielwarenmesse International Toy Fair Nürnberg
StatusActive
GenreToys, Games
VenueMessezentrum
Location(s)Nuremberg
CountryGermany
Inaugurated1950
Attendance79,200 (2011)
Organized bySpielwarenmesse eG
Websitehttp://www.toyfair.de
Fair ground 2011
Toys go Green!

Spielwarenmesse International Toy Fair Nürnberg is the largest international trade fair for toys and games hold annually since 1949.[1] Only trade visitors associated with the toy business, journalists and invited guests are admitted. Each year during the course of the event which is held for six days, about 2,700 exhibitors from about 60 countries present their products. In 2011, 79,000 trade visitors and purchasers came for the fair, 54% of them were international visitors. The fair is organized by Spielwarenmesse eG,[2] a marketing and trade fair service provider, based in Nuremberg, Germany.

Range of products

Every year, about one million products are displayed on the fair, including approximately 70,000 new products. On the fair, they are presented in twelve different product groups. These are, as of the 2011 fair:

  • Model Construction, Hobbies
  • Model Railways and Accessories
  • Technical Toys, Educational Toys, Action Toys
  • Dolls, Soft Toys,
  • Games, Books, Learning and Experimenting, Multimedia
  • Festive and Trend Articles, Carnival
  • Wooden Toys, Craftworks, Gifts
  • Arts& Crafts, Creative Design
  • Sports, Leisure, Outdoor
  • School Articles, Stationery
  • Baby & Infant Articles
  • Multi-product Group

ToyInnovation/ToyAward

The awarded products stand out due to their degree of innovation, product concept, creativity and playing idea. A jury of industry experts determines the winners in five categories (as of Spielwarenmesse International Toy Fair 2011):[3]

  • Baby&Infant
  • PreSchool
  • SchoolKids
  • Teenager&Family
  • SpecialAward (Topic changing annually)

Global Toy Conference

The Global Toy Conference takes place on the last day of the fair and deals with issues concerning the future of the toy trade and industry, e.g. sustainability, toy safety, online marketing and successful selling on the Internet.

References

  1. ^ Blog Article the fair's history on Planet Diecast
  2. ^ Report of the 2010 Spielwarenmesse International Toy Fair Nürnberg
  3. ^ ToyAward winners 2011

External links

49°25′03″N 11°07′04″E / 49.41750°N 11.11778°E / 49.41750; 11.11778

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