Phalaphala FM

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Phalaphala FM
Phalaphala FM Logo
Slogan "Hu Bvuma Yone Fhedzi"
Frequency Multiple
First air date 2 Feb 1965
Format Middle of the Road (MOR)
Owner SABC
Website www.phalaphalafm.co.za

Phaphala FM is a South African radio station operating through SABC, South Africa's government owned national broadcaster. Phalaphala is broadcast in the Tshivenda language and can be received in mainly in Gauteng and Limpopo provinces. The station‘s Music format is Middle of the Road Format (MOR) with Mid Tempo Bit.[1]

History[edit]

Phalaphala FM was born on the 2nd of February 1965 and came into being after a merger between Radio Venda and Radio Thohoyandou in 1998. The two radio stations of different backgrounds with the one being Venda Bantustan origin and the other being a SABC public broadcaster. Radio Thohoyandou had a commercial wing which did broadcast in English and did not have the same license conditions as Radio Venda. The station broadcasts out of Limpopo in Tshivenda.[1]

Coverage & Frequencies[edit]

Coverage Areas & Frequencies[1]
Area Freq. MHz
Pretoria 100.1
Johannesburg 107.8
Potgietersrus 103.1
Tzaneen 99.1
Louis Trichardt 90.7
Punda Maria 87.9
Sibasa 106.9
Gaba 88.2
Molema 93.0
Malamba 99.5
Mpzema 101.6
Mavhunga 104.7
Dzamba 93.3
Tshamavudzi 100.5

Broadcast time[edit]

Target audience[edit]

  • Ages 16 – 24 (43%)[1]
  • Ages 25 – 34 (20%)[1]
  • Ages 35 – 49 (21%)[1]
  • Female (51%)[1]
  • Male (49%)[1]
  • LSM 1-4 (46.6%)[1]
  • LSM 5-6 (42.9%)[1]
  • LSM 7-10 (10.5%)[1]

Listenership figures[edit]

Estimated Listenership[3]
7 Day Ave. Mon-Fri
May 2013 739 000 447 000
Feb 2013 1 024 000 579 000
Dec 2012 1 007 000 570 000
Oct 2012 969 000 543 000
Aug 2012 1 021 000 575 000
Jun 2012 1 031 000 599 000

References[edit]

  1. ^ a b c d e f g h i j k Phalaphala FM Website (About)
  2. ^ The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. 
  3. ^ SAARF RAMS (Presentations)

External links[edit]