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Phulala Sugandha Maticha

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Phulala Sugandh Matichaa
GenreDrama
Created byShashi Sumeet Productions
Based onDiya Aur Baati Hum
Written bySamir Garud
Directed byDeepak Nalawade
Girish Vasaikar
StarringSee below
ComposerNilesh Moharir
Country of originIndia
Original languageMarathi
No. of episodes239
Production
ProducersShashi Mittal
Sumeet Mittal
CinematographyRashid Beg
EditorLalsahab Yadav
Running time22 minutes
Production companyShashi Sumeet Productions
Original release
NetworkStar Pravah
Release2 September 2020 (2020-09-02) –
present

Phulala Sugandh Matichaa (transl. Flower has the fragrance of sand) is an Indian Marathi language television series, which is broadcast on Star Pravah from 2 September 2020. The show is an official adaptation of the Star Plus series Diya Aur Baati Hum. Both shows Diya Aur Baati Hum and Phulala Sugandha Matichaa are produced by Shashi and Sumeet Mittal under the banner Shashi Sumeet Productions. [1][2][3]

Plot

Set on backdrop of Shirdi. The story centers upon a 20-year-old college student, Kirti, whose dream is to become an Indian Police Service officer, and Shubham, a sweetshop owner and sweetmaker. Kirti's dreams and aspirations are destroyed as she loses her parents in a terrorist attack. Planning to move abroad, her brother Sagar fixes her marriage to Shubham whose strict mother Jiji Akka wants her daughter-in-law to be simple and not well-educated, with the excellent skills of a housewife.

After discovering this, Sagar lies about Kirti's education level to both his family and the Jamkhedkars in order to ensure her settlement. Kirti gives up her education and dreams, accepting her roles as a wife and the elder daughter-in-law of the family. Soon, as her truth of being educated and not knowing cooking is revealed, Jiji Akka banishes her.

The story shows and further describes how Shubham becomes her full-strength and helps her to fulfil her dreams.[4]

Cast

  • Harshad Atkari[5] as Shubham Daulatrao Jamkhedkar
  • Samruddhi Kelkar[6] as Kirti Shubham Jamkhedkar / Kirti Kadam
  • Aishwarya Shete as Sonali Vikram Jamkhedkar
  • Aditi Deshpande as Chandrakala Daulatrao Jamkhedkar (Jiji Akka)
  • Prashant Choudappa as Daulatrao Jamkhedkar (Bhau)
  • Tushar Sali as Vikram Daulatrao Jamkhedkar (Shubham's brother)
  • Amogh Chandan as Sagar Kadam (Kirti's brother)
  • Purva Phadake as Aarti Sagar Kadam
  • Bhumija Patil as Janhavi Daulatrao Jamkhedkar (Shubham's sister)
  • Akash Patil as Tushar Daulatrao Jamkhedkar (Shubham's brother)
  • Usha Naik as Kakisaheb[7]
  • Kalyani Tapase as Madhuri (Kirti's friend)
  • Nikita Patil as Bhingari (Jamkhedkar's Maid)
  • Shubhada Naik as Aarti's mother

Production

Airing history

No. Airing Date Days Time (IST)
1 2 September 2020 – 10 April 2021 Mon-Sat (sometimes Sun) 8.30 pm
2 12 – 23 April 2021 Mon-Fri
3 26 April 2021 – present Mon-Sat

Mahaepisode (1 hour)

  1. 11 October 2020
  2. 15 November 2020
  3. 20 December 2020
  4. 7 February 2021
  5. 14 March 2021
  6. 21 March 2021
  7. 4 April 2021
  8. 9 May 2021

Reception

The show had received highest TRP in BARC. It always gained position in Top 5 Marathi television shows.[8]

Ratings

Week Year BARC Viewership Ref.
TRP Rank
Week 39 2020 3.9 3
Week 40 2020 4.5 2
Week 41 2020 4.4 1
Week 42 2020 4.6 2
Week 43 2020 5.0 2
Week 44 2020 5.0 2
Week 45 2020 5.6 1
Week 46 2020 4.8 2
Week 47 2020 4.2 5
Week 48 2020 6.1 1
Week 49 2020 5.9 1
Week 50 2020 5.4 3
Week 51 2020 5.0 3 [9]
20 December 2020 Mahaepisode 4.2 4
Week 52 2020 5.3 3 [10]
Week 1 2021 4.7 4 [11]
Week 2 2021 4.4 3 [12]
Week 3 2021 4.5 2 [13]
Week 4 2021 5.8 1 [14]
Week 5 2021 4.7 2
Week 6 2021 6.0 1
7 February 2021 Mahaepisode 4.3 3
Week 7 2021 4.7 3
Week 8 2021 5.6 1 [15]
Week 9 2021 5.3 3
Week 10 2021 4.4 4
Week 11 2021 4.5 3
Week 12 2021 6.1 3
Week 13 2021 6.2 1
Week 14 2021 7.6 2
Week 15 2021 5.1 3
Week 17 2021 3.7 4
Week 18 2021 6.8 1
Week 19 2021 5.9 3
Week 20 2021 6.5 1

Adaptations

Language Title Original release Network(s) Episodes
Hindi Diya Aur Baati Hum 29 August 2011 - 10 September 2016 StarPlus 1487
Malayalam Parasparam 22 July 2013 - 31 August 2018 Asianet 1525
Tamil En Kanavan En Thozhan (Dubbed) 2012 - 2017 Star Vijay 1487
Marathi Manasicha Chitrakar Toh 25 November 2013 - 4 February 2015 Star Pravah 377
Bengali Tomay Amay Mile 11 March 2013 - 20 March 2016 Star Jalsha 992
Kannada Akashadeepa 2012 - 2014 Star Suvarna 675
Marathi Phulala Sugandh Matichaa 2 September 2020 - present Star Pravah Ongoing
Tamil Raja Rani 12 October 2020 - present Star Vijay Ongoing
Telugu Janaki Kalaganaledu 22 March 2021 - present Star Maa Ongoing

References

  1. ^ "Phulala Sugandh Matichaa is a remake of Diya aur baati hum - The Times of India". The Times of India. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "'फुलाला सुगंध मातीचा' मालिकेत नवं वळण". Loksatta (in Marathi). 2020-12-15. Retrieved 2021-01-21.
  3. ^ "टीव्ही अपडेट : कीर्तीच्या बाजूने खंबीरपणे उभा राहणार शुभम, 'फुलाला सुगंध मातीचा' मालिकेत नवं वळण". Divya Marathi (in Marathi). 2020-12-14. Retrieved 2021-01-21.
  4. ^ "'फुलाला सुगंध मातीचा'मध्ये लगीनसराई, शुभम आणि कीर्ती अडकणार विवाहबंधनात". Lokmat (in Marathi). Retrieved 2021-01-21.{{cite web}}: CS1 maint: url-status (link)
  5. ^ "हर्षद अतकरीच्या नव्या मालिकेचा श्रीगणेशा". Loksatta (in Marathi). 2020-08-24. Retrieved 2021-01-21.
  6. ^ "Harshad Atkari and Samruddhi Kelkar pair up for new serial Phulala Sugandh Matichaa - The Times of India". The Times of India. Retrieved 2021-01-21.
  7. ^ "Veteran actress Usha Naik to feature in Phulala Sugandha Maticha soon - Times of India". The Times of India. Retrieved 2021-02-01.
  8. ^ "How Star Pravah has emerged as the leader among Marathi GECs". Indian Television. Archived from the original on 7 December 2020.
  9. ^ "WEEK 51 - DATA: Saturday, 19th December 2020 To Friday, 25th December 2020". BARC India.{{cite web}}: CS1 maint: url-status (link)
  10. ^ "WEEK 52 - DATA: Saturday, 26th December 2020 To Friday, 1st January 2021". BARC India.{{cite web}}: CS1 maint: url-status (link)
  11. ^ "WEEK 1 - DATA: Saturday, 2nd January 2021 To Friday, 8th January 2021". BARC India.{{cite web}}: CS1 maint: url-status (link)
  12. ^ "WEEK 2 - DATA: Saturday, 9th January 2021 To Friday, 15th January 2021". BARC India.{{cite web}}: CS1 maint: url-status (link)
  13. ^ "WEEK 3 - DATA: Saturday, 16th January 2021 To Friday, 22nd January 2021". BARC India.{{cite web}}: CS1 maint: url-status (link)
  14. ^ "WEEK 4 - DATA: Saturday, 23rd January 2021 To Friday, 29th January 2021". BARC India.{{cite web}}: CS1 maint: url-status (link)
  15. ^ "WEEK 8 - DATA: Saturday, 20th February 2021 To Friday, 26th February 2021". BARC India.{{cite web}}: CS1 maint: url-status (link)