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Logo of online photo editor (pronounced "pixy-o") is a digital asset management and digital image processing app developed by TopTechPhoto. It enables photographers to perform raw developing in a web-browser. Unlike traditional desktop software like Aperture or Lightroom, it has client-server architecture which allows to continue working process from another computer or device without additional setup. first appeared in the article on Gigaom [1] with the video demonstrating that DNG image can be demosaiced in a browser.

Image can be edited after it is dragged into a browser because raw processing happens on a client side, meanwhile, image file is being uploaded to a cloud storage. WebGL responsible for number-crunching on raw image data is what makes this approach possible.[2] Service will most likely be using Freemium model, with a free plan limited in the number of photos that can be edited per month. [3] It is currently available as an alpha version for users of Chrome, Firefox and Safari browsers.[4] The service always keeps the original image data and uses the concept of non-destructive editing. Final image is being rendered at the export stage (the adjustment parameters made by a user are visible in real-time). JPEG, CR2, NEF and DNG images can be imported from local disk or Google Drive.[5]

TopTechPhoto, the company behind this product, is founded by Konstantin Shtondenko, Yevgeniy Shpika and Vlad Tsepelev who have backgrounds in medical imaging and commercial photography.[6]


  1. ^ Tofel, Kevin (10 April 2013). "Smile photographers: delivers RAW photo edits in the browser". Retrieved 21 January 2014. 
  2. ^ Shankland, Stephen (31 May 2013). " to bring Lightroom-like software to browsers". Retrieved 21 January 2014. 
  3. ^ Calouro, Eric (31 May 2013). " Wants to Bring RAW Photo Editing to a Browser Near You". Retrieved 21 January 2014. 
  4. ^ "Online Photo Editor With RAW Support". 2013-05-31. Retrieved 2014-03-02. 
  5. ^ "F.A.Q. – Customer Feedback for". Retrieved 2014-03-02. 
  6. ^ Etherington, Darrell (31 May 2013). " Wants To Bring A Collaborative, RAW-Based Photo Editing Workflow To The Browser". Retrieved 21 January 2014.