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Logo of online photo editor (pronounced "pixy-o") is a digital asset management and digital image processing app developed by TopTechPhoto. It enables photographers to perform raw developing in a web-browser. Unlike traditional desktop software like Aperture or Lightroom, it has client-server architecture which allows to continue working process from another computer or device without additional setup. first appeared in the article on Gigaom [1] with the video demonstrating that DNG image can be demosaiced in a browser.

Image can be edited after it is dragged into a browser because raw processing happens on a client side, meanwhile, image file is being uploaded to a cloud storage. WebGL responsible for number-crunching on raw image data is what makes this approach possible.[2] Service will most likely be using Freemium model, with a free plan limited in the number of photos that can be edited per month. [3] It is currently available as an alpha version for users of Chrome, Firefox and Safari browsers.[4] The service always keeps the original image data and uses the concept of non-destructive editing. Final image is being rendered at the export stage (the adjustment parameters made by a user are visible in real-time). JPEG, CR2, NEF and DNG images can be imported from local disk or Google Drive.[5] TopTechPhoto, the company behind this product, is founded by Konstantin Shtondenko, Yevgeniy Shpika and Vlad Tsepelev who have backgrounds in medical imaging and commercial photography.[6]

Online raw converter by TopTechPhoto supports .cr2, .nef, .arw, .orf, .pef, .raf, .dng files. Canon's and Nikon's raw formats .cr2 and .nef have full support that includes raw data editing.


  1. ^ Tofel, Kevin (10 April 2013). "Smile photographers: delivers RAW photo edits in the browser". Retrieved 21 January 2014. 
  2. ^ Shankland, Stephen (31 May 2013). " to bring Lightroom-like software to browsers". Retrieved 21 January 2014. 
  3. ^ Calouro, Eric (31 May 2013). " Wants to Bring RAW Photo Editing to a Browser Near You". Retrieved 21 January 2014. 
  4. ^ "Online Photo Editor With RAW Support". 2013-05-31. Retrieved 2014-03-02. 
  5. ^ "F.A.Q. – Customer Feedback for". Retrieved 2014-03-02. 
  6. ^ Etherington, Darrell (31 May 2013). " Wants To Bring A Collaborative, RAW-Based Photo Editing Workflow To The Browser". Retrieved 21 January 2014.