Pond5
| File:Pond5 Logo.jpg | |
| Company type | Subsidiary |
|---|---|
| Industry | stock footage, stock music, sound effects, and stock photography |
| Founded | 2006 |
| Founder | Tom Bennett (founder) Marcus Engene (founder) |
| Headquarters | New York City, New York , U.S. |
Number of locations | New York, London, Dublin, Prague |
Area served | Global |
Key people | Tom Crary (CEO) Pat Terrill (CFO) Karen Miller (CPO) Justin Meighan (CTO) |
| Products | Stock Footage Stock Music Sound Effects Stock Images Pond5 Select Pond5 Subscriptions |
| Services | Licensing of stock media |
Number of employees | 175 |
| Parent | Shutterstock |
| Website | www.pond5.com |
Pond5 is a New York–based online marketplace for royalty-free media. The company licenses stock footage, stock music, stock photography, sound effects, After Effects templates, and 3-D models. Pond5 is reported to have the world's largest collection of stock footage,[1] hosting more than 32 million clips as of July 2022.[2]
The company originally focused on selling video clips, but began to expand into other asset types following its 2013 acquisition of Pixmac, a stock photography site based in the Czech Republic.[3][4] The acquisition added Pixmac’s 6,000+ photographers and support for 17 languages to the Pond5 marketplace.[5]
History
Pond5 was founded in 2006 as a way for video producers to license content to third parties.[6] It subsequently expanded into other media types, including photos, music, sound effects, 3D models, and Adobe After Effects templates.[3][4] Pond5 does not own the content on its site, but instead aggregates and sells content created and owned by its contributors. These contributors determine the selling price, and earn 50% of revenue.[3][4][5][6]
In July 2014, venture capital firms Accel Partners and Stripes Group invested $61 million in series A financing into Pond5.[7][8] In May 2022 Pond5 was acquired by Shutterstock for $210 million USD.[9]
Products and partnerships
In January 2014, Pond5 partnered with Adobe to create a plugin for Adobe Premiere Pro integrating the Pond5 video collection with the editing suite.[10]
In early 2015, the company launched the Public Domain Project, a free online repository of nearly 100,000 digitalized media assets.[11]
The original business model focused on licensing individual video clip sales. However, in February 2016, the company unveiled a subscription product.[12]
In late December 2016, the company rolled out extended licenses aimed at attracting large enterprise customers.[13]
In December 2018, the company announced a partnership with the Tribeca Film Institute, launching a program to provide grants of up to $7500 as well as mentorship, content and education to independent filmmakers.[14][15]
In June 2019, the company launched partnerships with Reuters, Cover Video, and Newsflare to create the world's largest collection of royalty-free editorial video. [16]
See also
- List of stock footage libraries
- Stock photography/Microstock photography
- List of online image archives
References
- ^ "Pond5 Surpasses a Record 30 Million Licensable Videos". PR Newswire. 19 Jan 2022.
- ^ Pond5 (20 July 2022). "Pond5 Footage Results". Pond5.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ a b c "Media marketplace Pond5 acquires European stock photo startup Pixmac". PandoDaily. Retrieved 9 December 2014.
- ^ a b c "Media Marketplace Pond5 Acquires Stock Photo Startup Pixmac To Expand Its International Presence". TechCrunch. AOL. Retrieved 9 December 2014.
- ^ a b Martin Bryant (5 March 2013). "Stock Media Marketplace Pond5 Acquires Rival Pixmac". The Next Web. Retrieved 9 December 2014.
- ^ a b "Media Licensing Marketplace Pond5 Launches Massive Redesign, With Advanced Search And Customized Artist Pages". TechCrunch. AOL. Retrieved 9 December 2014.
- ^ "Pond5, a stock video company, raises $61 million from Accel, Stripes - Fortune". Fortune. Retrieved 9 December 2014.
- ^ "Shutterstock and Getty Images Competitor Pond5 Raises $61 Million". Blogs.wsj.com. Retrieved 9 December 2014./
- ^ Dabaie, Michael. "Shutterstock Acquires Pond5 in 210 Million Cash Deal". Market Watch. Retrieved 11 May 2022.
- ^ Ben Woods (21 January 2014). "Pond5 and Adobe partner for Adobe Premiere Pro royalty-free video, music and sound effects plugin". The Next Web. Retrieved 9 December 2014.
- ^ Jonathan Shieber (20 January 2015). "Pond5 Issues 80,000 Free Media Assets with the Launch of Its Public Domain Project". Techcrunch. Retrieved 27 December 2016.
- ^ Ido Lechner (26 February 2016). "Might an AI visual search engine revitalize the industry as a whole?". PFSK. Retrieved 27 December 2016.
- ^ "Pond5 Introduces Extended Licenses, Offering Some of the Highest Levels of Coverage, Protection, and Flexibility in the Industry" (Press release). 2 December 2016. Retrieved 27 December 2016.
- ^ Antunes, Jose (14 December 2018). "Tribeca Film Institute and Pond5 launch filmmaking fund". Pro Video Coalition.
- ^ "Tribeca Film Institute, Pond5 Announce Latest Indie Film Grantees (EXCLUSIVE)". Variety. 18 July 2019.
- ^ Newsshooter (13 June 2019). "Pond5 & Reuters create the largest collection of royalty-free editorial videos in the world". Newsshooter. Retrieved 15 October 2019.