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Premios Tu Música Urbano

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Premios Tu Música Urbano
Current: 2022 Premios Tu Música Urbano
Awarded forboosting Latin urban music around the world
CountryPuerto Rico
First awardedMarch 21, 2019; 5 years ago (2019-03-21)
Television/radio coverage
NetworkTelemundo Internacional (Latin America)
Telemundo (United States)

The Premios Tu Música Urbano is an award presented by television network Telemundo Puerto Rico to recognize artists who "transcended and boosted the success of Latin urban music around the world."[1] The show is held annually at the José Miguel Agrelot Coliseum in Puerto Rico since 2019, is produced by Telemundo, Sora & Company and Mr. & Mrs. Entertainment, and is broadcast by Telemundo Puerto Rico in Latin America and by Telemundo in the United States. The awards were created in response to the lack of representation of reggaeton and Latin trap artists in the Latin Grammy Awards main categories and the absence of a separate Latin urban category at the Grammy Awards.

History

File:J Balvin 2019.png
The awards were created after a boycott attempt against the 20th Latin Grammy Awards, started by J Balvin (pictured) on social media.

Following the exclusion of urban nominations in the Album, Record and Song of the Year categories for the 20th Latin Grammy Awards, Colombian singer J Balvin posted an image depicting a crossed-out gramophone with the caption "Sin reggaeton, no hay Latin Grammy" ("Without reggaeton, there are no Latin Grammys").[2] The message was soon endorsed by other reggaeton artists, including Puerto Rican rappers Daddy Yankee and Tego Calderón, American singer Nicky Jam, Colombian singers Karol G and Maluma and Puerto Rican singer Farruko, who criticized its lack of nominations despite it being one of the most popular genres in the world.[3][4]

Billboard's vice president for Latin music, Leila Cobo, supported their discontent, writing that the "Latin Academy has never shown much fondness for reggaeton as a genre" and proposed the creation of a "Latin Grammy reggaeton task force" in order to "foster diversity".[5] The Latin Recording Academy responded the controversy by stating that its members "select what they believe merits a nomination" and invited the "leaders of the urban community to get involved" with the nomination process, since "many" reggaeton artists were not registered Latin Grammy voters and "many independent labels and producers [had] no notion of the process of submitting product and becoming a voting member".[5]

The Latin Recording Academy was also accused of "whitewashing" due to Spanish artists Alejandro Sanz and Rosalía receiving the most nominations at the 20th Latin Grammy Awards.[6][7] The Grammy Awards' Recording Academy was also criticized for its Best Latin Rock, Alternative or Urban Album category, to which Rebeca León, J Balvin's manager and member of the academy's diversity and inclusion task force, referred to as Mexican rock band Zoé competing against J Balvin or American pop rock group Panic! At The Disco versus rapper Travis Scott.[8] She also questioned the absence of a separate Latin urban category.[8] Rolling Stone's Suzy Exposito criticized the Best Latin Rock, Alternative or Urban Album category for being a "hodgepodge".[8]

In response to the lack of nominees and awards for reggaeton and Latin trap at the Grammy and Latin Grammy Awards, Telemundo Puerto Rico announced the Premios Tu Música Urbano to honor Latin urban music artists.[8] Previously, a short-lived Latin urban-oriented awards show, the People's Choice Reggaetón & Urban Awards, was held during the mid-2000s at the José Miguel Agrelot Coliseum, but was cancelled due to production errors and the absence of famous artists.[9] There was also a separate Best Latin Urban Album category at the Grammy Awards for two years before being merged with the Best Latin Rock/Alternative Performance category in 2010.[10] The first edition of the Premios Tu Música Urbano was held on March 21, 2019, also at the José Miguel Agrelot Coliseum.[8]

Following the controversy, the categories Best Reggaeton Performance and Best Rap/Hip Hop Song were created for the 21st Latin Grammy Awards, where J Balvin, Karol G, Maluma, Daddy Yankee, Puerto Rican acts Anuel AA, Bad Bunny and Ozuna, Puerto Rican producer Tainy and Colombian producer Sky received nominations for Album, Record and/or Song of the Year.[11] J Balvin was the edition's most nominated artist, followed by Bad Bunny, Ozuna and Anuel AA.[11] Gabriel Abaroa Jr., President of the Latin Recording Academy, stated that "[they] continued engaging in discussions with [their] members to improve the awards process" and that they are now "engaged, better informed, and committed to elevating and honoring musical excellence across all genres of Latin music."[12] The Recording Academy added the Best Música Urbana Album category for the 64th Grammy Awards.[13][14]

Voting

The voting system is based on a pool of voters composed of 200 producers, influencers, radio directors and programmers, all specialized in urban music.[8] The event's co-producer, Shirley Rodríguez, has stated that "sales, downloads and streaming are all taken in consideration to make the final decision."[8]

Ceremonies

# Year Artist of the Year Album of the Year Song of the Year Multiple wins Venue Ref.
Male Female
1 2019 Ozuna Aura – Ozuna "Dura" – Daddy Yankee Ozuna (6) José Miguel Agrelot Coliseum [15]
2 2020 Daddy Yankee Oasis – Bad Bunny and J Balvin Iluminatti – Natti Natasha "Con Calma" – Daddy Yankee Daddy Yankee and Ozuna (6) [16]
3 2022 Karol G Legendaddy – Daddy Yankee KG0516 – Karol G "¿Qué Más Pues?" – J Balvin and María Becerra Karol G (9) [17]

Categories

Musical works not restricted by genre, gender or other criteria are nominated in the Artist, Song, Collaboration, Remix, Producer, Songwriter, and Video of the Year categories.[16] The Album of the Year category was split into male and female since the second edition of the awards.[15][16] Most categories are restricted by genre, gender and nationality.[16] Special awards are given to recognize careers and humanitarian efforts.[18][19] Recipients of special awards include Daddy Yankee, Nicky Jam, Puerto Rican duo Wisin & Yandel, Colombian singer Sebastián Yatra, Puerto Rican soloists Farruko, Arcángel, De La Ghetto and Tito El Bambino and American salsa singer Victor Manuelle.[15][16][17]

Leading winners

Ozuna (left) and Daddy Yankee (right) have received the most awards, with 12 each.

As of the third edition of the Premios Tu Música Urbano, held in 2022, Daddy Yankee and Ozuna are the artists with the most wins, with 12 each, followed by Karol G, with 10.[15][16][17] Karol G received the most awards in a single night, with nine at the third edition in 2022.[17] Wisin & Yandel and American-based boy band CNCO are the groups with the most wins, with three each.[15][16][17]

# Artist Number of
awards
1 Daddy Yankee 12
Ozuna
2 Karol G 10
3 Natti Natasha 6
4 Bad Bunny 5
J Balvin
Becky G

References

  1. ^ "Premios Tu Música Urbano 2022: ¿Cuándo y dónde será el evento?" [Premios Tu Música Urbano 2022: When and where will the event be?] (in Spanish). Telemundo. November 23, 2021. Retrieved April 12, 2022.
  2. ^ Exposito, Suzy (September 25, 2019). "J Balvin, Daddy Yankee Slam Latin Grammys Snubs; Academy Responds". Rolling Stone. Retrieved April 12, 2022.
  3. ^ Roiz, Jessica (September 24, 2019). "Nicky Jam, J Balvin, Daddy Yankee, Karol G & More Call Out Latin Grammys for Lack of Urban Artists Nominated". Billboard. Retrieved April 12, 2022.
  4. ^ Caraballo, Ecleen Luzmila (September 25, 2019). "Daddy Yankee, J Balvin, Karol G Among Reggaeton Stars Slamming the Latin Grammys for Exclusion". Remezcla. Retrieved June 24, 2022.
  5. ^ a b Cobo, Leila (September 25, 2019). "The Latin Grammys' Reggaeton Problem & How to Solve It: Analysis". Billboard. Retrieved June 24, 2022.
  6. ^ Chisholm, Jamiyla (September 26, 2019). "Artists Call Out Latin Grammys for Whitewashing". ColorLines. Retrieved April 12, 2022.
  7. ^ López, Canela (October 21, 2019). "Reggaeton artists are boycotting the Latin Grammys for 'whitewashing.' Here's everything you need to know". Insider. Retrieved April 12, 2022.
  8. ^ a b c d e f g Exposito, Suzy (March 22, 2019). "The Grammys Snubbed Latin Urban Music – So Telemundo Puerto Rico Launched Its Own". Rolling Stone. Retrieved April 12, 2022.
  9. ^ "Deslucidos los "People Choice Reggaetón & Urban Awards"". Primera Hora (in Spanish). March 2, 2007. Retrieved April 12, 2022.
  10. ^ Flores, Griselda (September 17, 2020). "Will (Yet Another) Category Rethink Change Urbano's Fate at the Grammys?". Billboard. Retrieved April 13, 2022.
  11. ^ a b Shaffer, Claire (September 29, 2020). "J Balvin, Bad Bunny, Ozuna Lead 2020 Latin Grammys Nominations". Rolling Stone. Retrieved June 24, 2022.
  12. ^ Osegueda, Elisa (September 29, 2020). "2020 Latin GRAMMY Awards Nominations: See the Complete List". Entertainment Tonight. Retrieved June 24, 2022.
  13. ^ Velez, Jennifer (April 3, 2020). "The Latin Grammys Add New Categories, Including Reggaeton, For 2020 Show". The Recording Academy. Retrieved April 12, 2022.
  14. ^ "The Recording Academy Announces Major Changes For The 2022 Grammy Awards Show". The Recording Academy. April 30, 2021. Retrieved April 12, 2022.
  15. ^ a b c d e Fernandez, Suzette (March 21, 2019). "Ozuna, Daddy Yankee & Natti Natasha Win Big at Inaugural Tu Música Urban Awards: See Full List". Billboard. Retrieved April 12, 2022.
  16. ^ a b c d e f g Fernandez, Suzette (March 5, 2020). "Daddy Yankee, Ozuna Win Big at Premios Tu Música Urbano 2020: See Full Winners List". Billboard. Retrieved April 12, 2022.
  17. ^ a b c d e Roiz, Jessica (June 23, 2022). "Karol G Wins Big at 2022 Premios Tu Musica Urbano: Complete Winners List". Billboard. Retrieved June 24, 2022.
  18. ^ "Premios Tu Música Urbano 2020: Lista completa de ganadores — Ozuna, Natti Natasha y más" [Premios Tu Música Urbano 2020: Complete list of winners – Ozuna, Natti Natasha and more] (in Spanish). Telemundo. March 6, 2020. Retrieved April 13, 2022.
  19. ^ Exposito, Suzy; Legaspi, Althea (March 6, 2020). "Premios Tu Música Urbano 2020: Top Winners Include Daddy Yankee, Ozuna". Rolling Stone. Retrieved April 13, 2022.
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