RCR Wireless News

RCR Wireless News Group publishes media and information intelligence on all things wireless for industry and trade customers. Published since 1981, RCR Wireless News, a weekly print product, and RCRWireless.com, a daily electronic product, reports on the wireless communications ecosystem. The newspaper is also the official show daily for some of the industry's biggest trade shows, including CTIA in the spring and fall and WiMAX World, and it is the Consumer Electronics Show’s official wireless publication. RCR Wireless News’ target audience is executive and managerial-level professionals at wireless industry organizations and volume buyers at enterprise-class organizations. RCR Wireless News was owned by Crain Communications Inc.

March 3, 2009, RCR Wireless was closed by Crain's. The publication was sold to Arden Media Company, and relaunched in September 2009,^[1] with the same editorial team.

Editorial

RCR Wireless News’ editorial team, is led by Tracy Ford, and since 1981 has produced a news source for the wireless communications industry.

Editorial coverage of the entire wireless communications ecosystem is balanced among industry, technology and business topics and is delivered through news, analysis, features, business reports and product-oriented content. Information published is organized around principal content areas including wireless carriers, distributors/retailers, networks, handsets, spectrum, regulations, mobile content, the iPhone and iPhone killers, mobile advertising, mobile search mobile applications development and mobile applications in business.^{[citation needed]}

Audience

Core audience: Now estimated at more than 250,000 unique readers each month^{[citation needed]}: senior industry leaders and IT managers and corporate executives at major telecom carriers, network providers, telecom manufacturers, distributors and retailers, and enterprise-volume end users & government regulatory agencies. The newspaper has a primary subscriber base of 50,000 (1) and considering pass-along copies (2) we are delivering a universe of 150,000 with the print newspaper. RCR Wireless News has virtually 100% coverage of U.S.-based wireless service providers. The RCRWireless.com website serves more than 130,000 unique visitors each month.(7) and electronic newsletters are delivered to a registered audience exceeding 70,000 each day.(3) Special alerts are also produced so that wireless industry professionals can stay informed on industry happenings when critical news breaks.^{[citation needed]}

RCR Wireless News publishes information in a variety of media (print, web, video, e-mail, events).

References

^ Letter from the Publishers

BPA Circulation Statement, Dec, 2007
Advantage Research RCRWN Subscriber Profile, 2/07
RCRWN Registered Audience/Subscriber Analysis, 7/08
IMS eBasket report on advertising in wireless publications, Jan. thru June, 2008
Yankee Group/RCRW market study 7/08
Synthesis of data from IDC, Yankee Group and other leading market analysts
Omniture HBX data analysis of RCRW.com Web site
Readex Research (blind) study of CTIA attendees, 7/08

[relaunch-1] Letter from the Publishers

[1]