Rande Gerber

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Rande Gerber
Born (1962-04-27) April 27, 1962 (age 52)
Spouse(s) Cindy Crawford (1998–present; 2 children)

Rande Gerber (born April 27, 1962) is an American entrepreneur and former model.

As the founder of influential nightlife companies Midnight Oil and the Gerber Group, Rande Gerber has been a leading impresario in the bar and nightlife industry for more than 20 years. His portfolio consisted of restaurants, bars and lounges worldwide in major cities including Atlanta, Boston, Chicago, Fort Lauderdale, Las Vegas, Los Angeles, Miami, Madrid, Mexico, New Orleans, New York, Santiago and Scottsdale.

Most recently, Gerber launched "Gerber Spirits" in his portfolio he has ultra-premium spirits, Caliche Rum and Casamigos Tequila.[1]

Early life[edit]

Gerber grew up in the Five Towns area of Long Island, New York, and has two brothers: Scott and Kenny. He graduated in 1980 from Hewlett High School. He attended the University of Arizona and graduated with a BA in marketing. [2]

Business ventures[edit]

Gerber was one of the original pioneers of South Beach nightlife, opening his second bar, The Whiskey, on Ocean Drive in 1991. He has achieved extraordinary success by creating the “hotel bar” concept with The Whiskey Bars, including Whiskey Blue, Whiskey Park, The Penthouse, Midnight Rose, Stone Rose and SkyBar Los Angeles.[3] He helped gain significant growth for the Gerber Group internationally as the preferred partner for Starwood Hotels, W Hotels, Sofitel Hotels, Strategic Hotels and Sol Melia Hotels.

Gerber has established himself as a preeminent hospitality entrepreneur with an uncanny ability to know his consumer and create cool, chic and classic properties with modern glamour.[4] Through his hands on approach to business, Gerber has worked closely with some of the best bartenders and mixologists across the globe, learning and understanding his consumer.

Gerber partnered with longtime friend George Clooney and Discovery Land Company CEO/founder Michael Meldman to launch Casamigos Tequila.[5] Casamigos Tequila is a small batch, ultra-premium tequila made from the finest, hand selected, 100% Blue Weber agaves, which are grown in the rich, red clay soil and cool climate of the Jalisco Highlands of Mexico.[5]

In their late night "research sessions," Gerber and Clooney preferred a sipping tequila known as Reposado, a term referring to the aging period when the spirit rests in oak barrels.[6] This inspired the notion: "What if we made this stuff ourselves, the way we like it, and make for our private house tequila?" Casamigos Tequila currently produces a Blanco and a Reposado and made its national debut in January 2013, and is sold in every major market across the United States. Recent awards and ratings include winning the Gold Medal from the Los Angeles International Spirits Competition, the coveted five-star rating from BevX magazine, an “A” rating from Good Spirit News and “Excellent” rating for Casamigos blanco and reposado at this year’s Ultimate Spirits Challenge.[7] Oprah Winfrey also named Casamigos as her favorite tequila in 2013, the brand was featured in the August issue's "O-List" of O, The Oprah Magazine.[8] Casamigos has garnered placements in Vanity Fair, O, The Oprah Magazine, Esquire, Bloomberg Television, EXTRA, Robb Report, New York Post, Chicago Tribune, Miami Herald, Good Morning America, CNN, Huffington Post and a variety of national and regional outlets.

Casamigos follows the successful launch of Gerber’s Caliche Rum, a super‑premium white rum introduced in March 2012, which he developed with Roberto Serrallés of Destileria Serrallés—a renowned sixth generation family owned rum business.[9] Caliche was recently named World’s Best Tasting Aged White Rum by the Beverage Tasting Institute and received a 93 Point rating from The Tasting Panel magazine.[10]

Personal life[edit]

Gerber is the son of Ellen Peckman and Jordan Gerber.[11] He married model Cindy Crawford on May 29, 1998 and they have two children, Presley Walker (born July 2, 1999) and Kaia Jordan (born September 3, 2001). The family currently resides in Los Angeles.


  1. ^ "Gerber Spirits". Gerber Spirits. Retrieved 2014-06-04. 
  2. ^ [1]
  3. ^ "Venues | Gerber Group". Gerberbars.com. 2014-04-09. Retrieved 2014-06-04. 
  4. ^ "Everything Cigar by General Cigar Company". Cigar World. Retrieved 2014-06-04. 
  5. ^ a b "About". CASAMIGOS Tequila. Retrieved 2014-06-04. 
  6. ^ "Our Tequila". CASAMIGOS Tequila. Retrieved 2014-06-04. 
  7. ^ http://www.fairplex.com/wos/spirits_competition/AwardsCelebration/documents/2013%20Awards%20List.pdf
  8. ^ "Sipping Pretty". Oprah.com. Retrieved 2014-06-04. 
  9. ^ "about". CalicheRum. Retrieved 2014-06-04. 
  10. ^ http://www.meganeileenmcdonough.com/wp-content/uploads/2013/12/Chilled_CalicheRum.pdf
  11. ^ By Anne-Marie O'Neill (1999-07-19). "Cindy's Joy - Birth, Birth Announcements, Cindy Crawford, Rande Gerber". People.com. Retrieved 2014-06-04. 

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