Rapid Realty
 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (September 2020) |
 | |
| Company type | Private |
|---|---|
| Industry | Real estate |
| Founded | Park Slope, Brooklyn 2009 |
| Founder | Anthony Lolli |
| Headquarters | |
Number of locations | 65 (December 2013) |
| Website | rapidnyc |
Rapid Realty NYC was a rental-based real estate brokerage in New York City. Anthony Lolli, the company's founder and CEO, started the company in 1998.[1][2] The company was based in Brooklyn.[3] As of December 2013[update], Rapid Realty had 65 offices.[4][1]
Rapid Realty NYC was the first rental brokerage in New York to utilize a business franchise model. After many legal battles and fines issued by the state of New York, Rapid Realty is no longer in operation and Anthony Lolli has sold the company to get out from under the guise of Rapid Realty.[5][6]
History[edit]
Rapid Realty NYC was founded as a real estate agency in 1998 by Anthony Lolli,[7] when he opened the first Rapid Realty in Park Slope, Brooklyn.[6] The company's first franchise opened in Bay Ridge, Brooklyn in 2009. The company has 65 locations with an office in Boston.[8]
In 2013, it was reported that Rapid Realty would give a pay increase to its brokers that get a tattoo of the company's logo.[9][10][11][12][13]
Also in 2013, Leopard Films began producing a reality television show that focuses on the brokerage.[14]
In 2018, Lolli sold Rapid Realty to Yves Jean-Baptiste. In 2023, Jean-Baptiste filed a lawsuit in New York State Supreme Court against Lolli and other past executives, claiming company leadership unlawfully sold him a franchise and withheld crucial financial and legal information.[15]
Recognition[edit]
In 2012, Rapid Realty was named one of the city's best firms to work for by real estate newspaper, The Real Deal.[4] The company was recognized with Inc. Magazine's 2012 Inc 5000 award.[16] In 2013, it was awarded Franchisee Satisfaction Award by the Franchise Business Review.[4]
References[edit]
- ^ a b Melisa Stumpf (February 6, 2013). "Talk about rapid". Home Reporter.
- ^ Jennifer Gould Keil (October 10, 2013). "$100M penthouse rising near United Nations". New York Post.
- ^ Hayley Kaplan (June 1, 2013). ""Hybrid" home-seekers on the hunt". The Real Deal.
- ^ a b c Raanan Geberer (December 23, 2013). "Adams names Brooklyn real estate exec as adviser". Brooklyn Daily Eagle. Retrieved April 26, 2014.
- ^ Helaina Hovitz (October 8, 2013). "Real Estate Entrepreneur Is First to Win Golden Bridge Award". Commercial Observer.
- ^ a b Staff (November 29, 2011). "Rags-to-riches rise for Rapid Realty founder". Real Estate Weekly.
- ^ Nicole Fallon (November 19, 2013). "Golden Bridge Awards' 2013 Entrepreneur of the Year Shares Secrets to Success". Business News Daily. Retrieved April 26, 2014.
- ^ "Rapid Realty's Anthony Lolli named adviser to Brooklyn borough president". inman news. December 23, 2013. Retrieved April 26, 2014.
- ^ Staff (April 13, 2013). "NYC Realtor Offers Employees Pay Raise For Getting Tattoo Of Company Logo". CBS New York.
- ^ Lucy Cohen Blatter (May 1, 2013). "37 Rapid Realty agents get tattoos with firm logo". The Real Deal.
- ^ Susanna Kim (May 1, 2013). "Realty Firm Offers Raises for Company Tattoo". ABC News.
- ^ Quan, Kristene (2 May 2013). "Employees Get Tattoo of Company Logo For Pay Raise". Time.
- ^ Durisin, Megan (May 3, 2013). "Brooklyn Realtor Is Giving A 15% Raise To Workers Who Get A Tattoo Of Their Logo". Business Insider.
- ^ Hayley Kaplan (January 28, 2013). ""Renting" New York: Rapid Realty tries its hand at reality television". The Real Deal.
- ^ Wall, Sheridan (18 April 2023). "Lawsuit Accuses Rapid Realty Executives Of Fraud". The Real Deal.
- ^ Julia Lewis (June 10, 2013). "Rapid Realty experiences huge growth in 2013". Brooklyn Daily. Retrieved April 26, 2014.