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Right Media Inc.
Company typeSubsidiary
IndustryOnline advertising
FoundedMarch 30, 2003; 21 years ago (2003-03-30)
New York City, New York, U.S.
HeadquartersNew York City, New York, U.S.
Key people
Michael Walrath, CEO
Bill Wise, President
Christine Hunsicker, COO
John Roberts, CFO
Jonah Goodhart, Board of Directors
Noah Goodhart, Board of Directors
ProductsAd serving, ad network
ParentYahoo!
Websitewww.rightmedia.com

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.

Right Media was founded, in 2003, by Michael Walrath and brothers Noah and Jonah Goodhart.[1] Former CTO Brian O’Kelley and former director of analytics Mike Nolet subsequently co-founded AppNexus, in 2007.[2][3]

On October 17, 2006, Yahoo! made a strategic investment in Right Media.[4] Since the Yahoo! acquisition on April 29, 2007,[5] Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor[6]) and Fox Interactive Media.

On April 30, 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.[7]

References

  1. ^ "RightMedia.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved April 29, 2019.
  2. ^ "Who We Are". AppNexus. Archived from the original on May 17, 2011. Retrieved May 11, 2011.
  3. ^ Digital Marketing Agency
  4. ^ "Yahoo! Inc. - Company Timeline". Wayback Machine. July 13, 2008. Archived from the original on July 13, 2008. Retrieved July 19, 2016.
  5. ^ "Panama Not Enough to Battle Google: Yahoo Acquires RightMedia".
  6. ^ Yahoo! Leads Investment in Ad Auction Company Right Media
  7. ^ Auchard, Eric (April 30, 2007). "Yahoo to buy rest of Right Media for $680 mln". Reuters. Retrieved April 30, 2007.
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