||It has been suggested that Lead generation be merged into this article. (Discuss) Proposed since August 2011.|
||It has been suggested that Online lead generation be merged into this article. (Discuss) Proposed since August 2011.|
|This article does not cite any references or sources. (May 2007)|
A sales lead is the identification of a person or entity that has the interest and authority to purchase a product or service. This step represents the first stage of a sales process. The identification of the sales lead is referred to as lead generation, a process conducted by either the marketing or sales organization.