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|Sami Järvi (Sam Lake)|
Sam Lake attending E3 Expo - Los Angeles Convention Center
18 July 1970
Sami Järvi (born 18 July 1970 in Finland), better known by his artist name Sam Lake ('Järvi' is Finnish for lake), is a Finnish writer who is mostly known for his work on the popular Max Payne video game series. Lake is good friends with Petri Järvilehto, a founding member of Remedy Entertainment, the company behind Max Payne. Järvilehto needed help with script writing in one of Remedy's early games, Death Rally, and invited Lake to write.
Max Payne 
Lake played several roles in the development of Max Payne. He wrote the game's story and script, helped design levels, and was the face model for the character of Max Payne. He posed as Max Payne in the game's graphic novels as well. Because of the game's budget, Remedy could not hire actors. As a result, Lake, along with other Remedy programmers, artists and staff played the roles.
In the sequel, Max Payne 2: The Fall of Max Payne, the expanded budget meant Lake could stick to writing. The game's script ended up being about four times as long as some movie scripts. For the sequel, the budget increase allowed the team to hire professional actors to model for the graphic novel cutscenes and Lake was subsequently replaced by actor Timothy Gibbs. However, if the player should watch any of the TV set shows during the game, they will see that Lake models for various characters in Max Payne's meta, in TV shows and billboards, such as John Mirra in the television show Address Unknown as well as "Lord Valentine" and "Mama" in Lords and Ladies, and, finally, "Dick Justice" in Dick Justice. There is also an unofficial mod to give the character his old face back.
The ending theme song, "Late Goodbye" which appears in various points of the game, often sung by in game characters, is based on a poem by Lake. The song was written by the Finnish group Poets of the Fall.
Mob boss Vinnie Gognitti remarks that the creator of Max Payne's in-game cartoon series, Captain Baseball Bat Boy, is a man named Sammy Waters, which is a play on the name Sam Lake.
In the Max Payne movie which was released in 2008, Sam Lake provided some writing help, though mostly for the character background.
Alan Wake 
Lake was the lead writer for the 2010 "psychological action thriller" Alan Wake. Lake cameos in the game as himself during a fictional in-game interview where he appears as a guest on a talk show along with the title character. As the interview wraps up the talk show host asks Lake to 'make the face', and Lake then mimics the infamous 'Max Payne' look from the original Max Payne videogame.
The game also features references to his earlier work with Max Payne when the player is allowed to read a few pages from the protagonist's novel The Sudden Stop. When opened, the pages are voiced by James McCaffrey (the voice of Max Payne) and make clear references to the previous games such as the troubled character's murdered wife and baby, as well as his abuse of painkillers.
- Sam Lake- Official Website
- Sam Lake at the Internet Movie Database
- Payne & Redemption - An Independent Film Based On The Works Of Sam Lake
- Sam Lake interviewed about Alan Wake