|This article needs additional citations for verification. (October 2010)|
July 23, 1916|
Brooklyn, New York, U.S.
|Died||July 20, 1999
Burbank, California, U.S.
|Spouse(s)||Larry Berns (?-1965) (his death) 1 child
Hollingsworth Morse (?-1988) (his death)
|Children||Michael Berns (b. 1967)|
Sandra Gould (July 23, 1916 – July 20, 1999) was an American actress of Jewish descent, who appeared mainly in television. Among her many credits was a regular role on the sitcom Bewitched as Gladys Kravitz from the start of the third season of the series.
Born in Brooklyn, New York, Gould began acting in films with an uncredited role in T-Men (1947). Phone Operator in 1948 Romance on the High Seas, Doris Day's debut film. She appeared in several uncredited roles for the remainder of the decade, and received her first screen credit with The Story of Molly X (1949). During the same decade, Gould enjoyed a four-year run as Miss Duffy, the man-hungry daughter of the forever-unheard owner of radio's Duffy's Tavern. In 1953, Gould appeared as a guest in an episode of Letter to Loretta with Loretta Young.
She continued to guest star in the 1950s and 1960s in such television series as I Love Lucy, I Married Joan, December Bride, Maverick, The Flintstones, The Twilight Zone, The Lucy Show, Burke's Law, I Dream of Jeannie, Love, American Style, Gilligan's Island and Mister Ed. She played a prominent supporting role in the film The Ghost and Mr. Chicken in 1966. In 1963, Gould released a comedy single record entitled Hello Melvin (This Is Mama) as an answer to Allan Sherman's hit "Hello Muddah, Hello Fadduh".
In September 1966, Gould replaced Alice Pearce, who was battling ovarian cancer during the show's run, on the ABC-TV situation comedy Bewitched. Pearce left the series mid-way through the second season's production. Actress Mary Grace Canfield was first brought in to play Harriet Kravitz, Abner Kravitz' sister who would be keeping him company while Gladys was visiting her mother. (The producers were undecided on what to do with the character.) Later, when Alice Pearce succumbed to her disease and died, Sandra Gould got the role of Mrs. Kravitz, after actress-comedienne Alice Ghostley turned down the role. (Ironically, a few years later, Ghostley would become a semi-regular on the series playing Esmerelda, a well-meaning, but inept witch.) In the role of Gladys, Gould's over-the-top performance and shrill voice were popular with viewers, and she remained with the series through its 7th season. (The Kravitzes were referenced a few times in the final/8th season but the characters did not appear). After Bewitched was canceled in 1972, Gould reprised the role of Gladys five years later in a spin-off of the series, Tabitha. Gould also made appearances on The Brady Bunch, Adam-12, Punky Brewster, Friends and Veronica's Closet.
Gould wrote two books, Always Say Maybe and Sexpots and Pans, both published by Golden Press.
Twice married, she was the widow of broadcasting executive Larry Berns; she had one son, Michael.