Shane Atkinson, of Christchurch, New Zealand was a major spammer whose details were leaked onto the Internet soon after an article was written about him in the New Zealand Herald. After he was exposed as a spammer in 2003, Shane Atkinson found himself at the receiving end of a barrage of public outrage and proclaimed that he would give up spamming.
Atkinson was tracked down by anti-spam collaborators on the Usenet news.net-admin newsgroups. Before being identified, Atkinson's operation would send up to 100 million messages on a "good day," advertising for penis-enlargement pills. The actual spamming was done by a 15 year-old boy in the United States, who earned $US500 a day doing so. His web sites were hosted on Polish and Pakistani network providers.
An investigation by the BBC broadcast in December 2007 and January 2008 found Atkinson was still active in spamming. Atkinson’s Internet service provider was contacted and explained that he was not sending it from his own account but hiding behind a number of other slave or zombie computers, making identification difficult. Simon Cox of the BBC phoned Atkinson in late 2007 and after confirming his identity told him that there were serious allegations about him. He denied them. His reply was
"Well, it wasn’t me, mate. We have closed all that down years ago." 
Cox put it to him that he was still controlling a network of computers and that he had been sending out spam.
"Well I am not controlling any computers, mate. I’m not interested in talking to you, bye."
Following on Cox’s investigation, New Zealand police at the end of 2007 raided four properties in Christchurch and seized 22 computers. They interviewed two men about illegal spamming and in October 2008 the Department of Internal Affairs asked the High Court to impose penalties of NZ$200,000 each for breaching the Unsolicited Electronic Messages Act
On Monday, 22 December 2008 Lance Atkinson was fined $NZ100,000 after the Department of Internal Affairs laid charges under the Unsolicited Electronic Messages Act. It is understood Atkinson settled out of court. In summing up the judge conceded that the offending started before the act came into force and Atkinson had co-operated with the authorities. Lance now has the dubious honour of being the first person to be fined under the new act. Shane Atkinson and Roland Smits have elected to defend the changes currently before the courts.
- Saarinen, Juha (15 August 2003). "Spammers hit below men's belts". The New Zealand Herald. Retrieved 9 November 2011.
- Saarinen, Juha (4 May 2004). "NZ connection in US spam prosecution". The New Zealand Herald. Retrieved 9 November 2011.
- BBC World Service On the Trail of the Spammers 17 January 2008
- How to track down spammers, Public Radio International, December 18, 2007
- "Kiwi in global spamming operation fined $100k". The New Zealand Herald. 22 December 2008.