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| Simon Sinek | |
|---|---|
 Sinek, TEDx Maastricht 2011 |
|
| Born | October 9, 1973 Wimbledon, England |
| Occupation | Author, motivational speaker |
| Notable work(s) | Start With Why: How Great Leaders Inspire Everyone to Take Action |
Simon O. Sinek (born October 9, 1973) is an author, marketing consultant and motivational speaker best known for developing "The Golden Circle" and popularizing a concept of human motivation.[1][2][3] He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk on "How Great Leaders Inspire Action" is the 19th most viewed video on TED.com.[4] His book on the same subject, "Start With Why: How Great Leaders Inspire Everyone to Take Action," (2009) delves into a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.
He writes for The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR and BusinessWeek, and is a regular contributor to The Huffington Post, BrandWeek, IncBizNet. [1]
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[edit] Early life and education
Sinek was born in Wimbledon, England; at a young age he moved to Johannesburg, South Africa, then to London, then to Hong Kong, before settling in New Jersey. He earned a BA degree in cultural anthropology from Brandeis University; he attended City University in London with the intention of becoming a barrister, but left law school to go into advertising.
[edit] Career
He moved to New York and joined Euro/RSCG, an ad agency, where he worked on the MCI. He then joined Ogilvy & Mather, and was later recruited back to Euro/RSCG, where he worked on accounts for Oppenheimer Funds, MCI, NASDAQ and DISH Network. In 2002, he started his own company, Sinek Partners. [2]
He has appeared on MSNBC[5] and National Public Radio.[6]
In October 2009, he released his book “Start with Why: How Great Leaders Inspire Everyone to Take Action” , and in December 2011, the book topped the list of best sellers for corporate America according to 800-CEO-READ.[7]
[edit] Community and civic affairs
Active in the not-for-profit world, Sinek works with Count Me In, an organization committed to helping one million women-owned businesses reach a million dollars in revenues by 2012,[8] and he serves on the Board of Directors for Danspace Project, an organization that fends for advancing art and dance.
He lives in New York and teaches a graduate-level class in strategic communications at Columbia University.[1]
[edit] Books
- Sinek, Simon (2009). Start With Why: How Great Leaders Inspire Everyone to Take Action. Penguin. http://books.google.com/books?id=iyw6ul1x_n8C&pg=PT113&dq=%22Ron+Bruder%22&hl=en&ei=GrH6TdKfG6rSiAL_-bWZBQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDYQ6AEwAQ#v=onepage&q=%22Ron%20Bruder%22&f=false.
[edit] References
- ^ a b c "Simon Sinek Biography and articles". Huffington Post. http://www.huffingtonpost.com/simon-sinek#.
- ^ a b "Profile: Simon Sinek: Leadership expert and author". TED (conference). http://www.ted.com/speakers/simon_sinek.html.
- ^ Keith Rogers (Feb. 26, 2011). "Air Force helping hone new corps of leaders: Training to help hone new corps of leaders". Las Vegas Review-Journal. http://www.lvrj.com/news/air-force-helping-hone-new-corps-of-leaders-116973398.html?mobile=y. Retrieved January 14, 2012.
- ^ How Great Leaders Inspire Action TED.com
- ^ MSNBC appearance MSN
- ^ National Public Radio, June 19, 2006
- ^ "Top 25: What corporate America is reading, December 2011". Kansas City Star. Jan. 12, 2012. http://www.kansascity.com/2012/01/12/3367269/top-25-what-corporate-america.html.
- ^ Count Me In website
