Sony Entertainment Television Asia
- For the version in India, see Sony Entertainment Television (India).
- Not to be confused with Sony Entertainment Television (Southeast Asia), the SET version in Indonesia, Hong Kong and Fiji.
|Sony Entertainment Television Asia|
|Launched||8 October 1995|
|Owned by||Sony Pictures Entertainment|
|Sister channel(s)||AXN Asia
SET South East Asia (English)
SET One (Korean)
Sony Spin (Latin America)
|PBS TV (Fiji)||Channel 509/209|
|DStv (Mauritius)||Channel 450|
|ADD (Middle East & North Africa)||Channel|
|Sky (UK & Ireland)||Channel 782|
|Dish Network (USA)||Channel 695|
|YouSee (Denmark)||Channel 271|
|MediaNet (Maldives)||Channel 656|
|Ziggo (Netherlands)||Channel 15|
|StarHub TV (Singapore)||Channel 127|
|Virgin TV (UK)||Channel 806|
|Cablevision (USA)||Channel 246|
|Comcast (USA)||Channel 249|
|Cox Cable (USA)||Channel 270|
|Time Warner Cable (USA)||Channel 561|
|mio TV (Singapore)||Channel 644|
|U-verse (USA)||Channel 3704|
|FiOS TV (USA)||Channel 1754|
|Dish World (USA)||This IPTV Service doesn't require channel numbers|
Sony Entertainment Television Asia, or SET Asia, is an Indian general entertainment television channel owned by SPE Networks, which is part of Sony Pictures Television, a Sony Pictures Entertainment company. It is the international version of Sony Entertainment Television India.
Since its debut in October 1995, SET Asia is one of India’s popular Hindi-language based international general entertainment broadcasters. Based in the United Kingdom, it is a venture promoted by Sony Pictures Entertainment since 1998. SET Asia is available in several countries and regions, including Australia, Canada, Europe, Pakistan, Mauritius, the Middle East, New Zealand, South Africa, the United Kingdom, and the United States. SET Max, the network's Bollywood movie channel, is available in the Middle East, the United Kingdom, Mauritius and the United States.
SET Asia's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Indian Idol, an adaptation of the worldwide Pop Idol format owned by FremantleMedia, and Jassi Jaissi Koi Nahin ("There is no one like Jassi"), an adaptation of the Colombian telenovela Betty la fea and C.I.D.(T.V. Series).
Today, SET Asia features several programs that connect the South Asian community overseas. View Asia, a weekly program produced in the United Kingdom, showcases live events and news that are important to the South Asian diaspora. SET Asia recently aired Bigg Boss, the Indian adaption of Big Brother, and Jhalak Dikhhla Jaa, the Indian adaptation of Dancing with the Stars. SET Asia also aired a renowned Pakistani show, Yeh zindagi hai, from November 2009 every Sunday, 8.00 P.M.
- Sony Entertainment Television Asia (IND Feed)
- Sony Entertainment Television Asia 2 (SIN/HK & THAI/JKT Feed)
Programs broadcast by SET
- Official Site (for outside Asia, Europe and North America viewers)