Spanx
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| Type | Private |
|---|---|
| Founded | Atlanta, Georgia (2/15/2000) |
| Headquarters | Atlanta, Georgia |
| Key people | Sara Blakely, Founder |
| Website | www.spanx.com |
Spanx, Inc. is a U.S. company that mainly manufactures footless pantyhose and other undergarments for women, particularly "body shaping" undergarments and bodysuit shapewear intended to give the wearer a slim and shapely appearance.
The company was founded in 2000 by Sara Blakely.[1] It received a marketing boost that year when Oprah Winfrey endorsed it on her show.[2] Spanx started manufacturing body shaping undergarments for men ("Spanx for Men") in 2010.[3]
Spanx is a private company and has not released financial information. Blakely owns 100% of the brand and has said that the company has approximately 100 employees.[4] A marketing study estimated the overall market for "shapeware" at $750 million for 2008.[5]
[edit] References
- ^ "Spanx company info". Hoovers. D&B. http://www.hoovers.com/company/Spanx_Inc/rystyyi-1.html.
- ^ "How'd They Do that?". Oprah. 1 February 2007. http://www.oprah.com/oprahshow/Howd-They-Do-That/2. Retrieved 4 July 2011.
- ^ "Spanx brand spanking new line for men". People Magazine. 04 February 2010. http://www.huffingtonpost.com/2010/02/04/spanx-launches-mens-line_n_449684.html. Retrieved 5 July 2011.
- ^ Drell, Laura (02 February 2011). "My first million: Sara Blakely, Spanx". AOL Small Business. http://smallbusiness.aol.com/2011/02/13/my-first-million-sara-blakely-spanx/. Retrieved 54July 2011.
- ^ Dodes, Rachel (5 November 2009). "Shapeware Has Women Bent Out of Shape". Wall Street Journal. http://online.wsj.com/article/SB10001424052748704328104574515481839938404.html. Retrieved 4 July 2011.
[edit] External links
- Official website
- Bryan, Meredith. "Spanx Me, Baby!". The New York Observer. December 5, 2007
- Spanx products in the UK
- Spanx in the Czech Republic
- Marsh, Lisa. "Maternity tummy tuckers? Spanx sucks in pregnant fans". MSNBC. January 7, 2011.
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