Spry Vegetable Shortening
Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share. The marketing efforts were phased out in the 1950s, but Aunt Jenny and her quotes like With Spry, we can afford to have cake oftener! have been reprinted. Though the product is discontinued in most countries there are anecdotal reports of it being used through the 1970s.
Spry Vegetable Shortening is still widely available in Cyprus, where it is manufactured by Ambrosia Oils (1976) Ltd for Unilever Foods (UK) Ltd.
The related product, Spry Cooking Oil, was marketed in the UK throughout the 1970s with the slogan "Spry Crisp and Dry".
- James Lileks The Gallery of Regrettable Food (2001, ISBN 0-609-60782-0)
- "UK television adverts 1955–1990" at headington.org.uk
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