Synovate was a market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms. It has a number of different divisions, such as Synovate Healthcare, Synovate Customer Experience, Synovate Censydiam and Motoresearch. They claimed themselves as the most "curious" people in the world. Synovate was sold by the Aegis group to Ipsos on October 11, 2011 for more than half a billion pounds and will be fully integrated into Ipsos early in 2012.