Synovate

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This article is about the market research firm. For the business consulting firm, see Synovate Business Consulting.
Synovate
Type Subsidiary
Industry Market Research
Founded 1994 as AMI consulting
Headquarters London, UK
Key people Robert Philpott, CEO
Services Management Consulting, Business Intelligence, Market Analysis
Revenue IncreaseUS$816 million (Synovate Inc., 2009)[1]
Employees 5,968 (Synovate Inc., 2009)
Parent

Ipsos

homepage = www.synovate.com

Synovate was a market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms.[2] It has a number of different divisions, such as Synovate Healthcare, Synovate Customer Experience, Synovate Censydiam and Motoresearch. They claimed themselves as the most "curious" people in the world. Synovate was sold by the Aegis group to Ipsos on October 11, 2011 for more than half a billion pounds[3] and will be fully integrated into Ipsos early in 2012.[4]

Financial Performance[edit]

Top 10 of the Market Research Sector 2006[edit]

Rank Company Sales in 2006
(million USD)
Growth in %
1 Nielsen Company 3,696.0 2.6
2 IMS Health Inc. 1,958.6 8.9
3 Taylor Nelson Sofres 1,851.1 2.5
4 Kantar Group 1,401.4 4.1
5 GfK AG 1,397.3 5.4
6 Synovate 1,077.0 9.5
7 Ipsos 739.6 -5.5
8 IRI 665.0 6.6
9 Westat 425.8 0.8
10 Arbitron 329.3 5.9

References[edit]

  1. ^ About Synovate
  2. ^ (Dutch) "Marktonderzoeksbureau Synovate gekocht door Ipsos", customertalk.nl (13 October 2011)
  3. ^ Robert Bain "Ipsos must protect Synovate’s ‘golden nuggets’", research-live.com (2 August 2011)
  4. ^ "Ipsos Synovate", ipsos-nederland.nl