Talk:Native advertising

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Serious language problems[edit]

The article as a whole uses obfuscatory language deeply embedded within the culture of internet advertising. It's hard to understand because it's loaded with buzzwords that are kind of incomprehensible to non-marketing majors and because the usage and grammar are spotty - this needs to be cleaned up by a neutral party, badly. - edited without an account by Zack Hausle, zhausle@gmail.com, 10:05 CDT 10/12/2014

Thank you for this comment! I find this article danged near incomprehensible. — Preceding unsigned comment added by Pepys2 (talkcontribs) 19:11, 12 February 2015 (UTC)

Pushing the limits[edit]

This article may be interesting to include as an example: Fox (and Mindy) push limits of native advertising. Not being a native speaker, I will not include the information in the lemma, but hopefully another author will. Regards, Bertux (talk) 09:33, 10 February 2014 (UTC)

Better list of examples[edit]

I agree with needing better examples. Perhaps even examples of the most well known native ads, like the Times piece of Women Inmates among others. — Preceding unsigned comment added by StephanyAlexandraOsma (talkcontribs) 21:11, 11 February 2015 (UTC)



I think it would be great if there was a better list of major news organisations that employ native advertising. I am not aware of any group that keeps track of such things which would certainly be helpful, and thus I am not aware a good source in order to create such a list. It seems the New York Times, The Guardian, Condé Nest, The Washington Post, Fairfax, Le Monde Group and many others employ native advertising. — Preceding unsigned comment added by AnonymousMath (talkcontribs) 21:03, 4 August 2014 (UTC)

Metrics[edit]

I think it is important to write about the different ways Native ads get measured. For digital natives, there's Cost Per Click (CPC), Cost Per Mil (CPM), Cost Per Acquisition CPA, and Cost Per Install CPI. It is also worth noting that there are several discussions happening right now about coming up with a more relevant metric system that will measure the real impact the ad is having.

The only metric I can think of for print native ads are promotion codes. However,these do not seem very effective. Steph231991 (talk) 18:05, 23 February 2015 (UTC)steph231991