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The Commitment Engine

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The Commitment Engine: Making Work Worth It
File:The Commitment Engine book cover.jpg
AuthorJohn Jantsch
LanguageEnglish
GenreBusiness, management,
PublisherPortfolio (HC)
Publication date
January and April 2006
Publication placeUnited States
Media typePrint (hardcover) and CD
Pages256 pages
ISBN1591844878 (HC)

The Commitment Engine: Making Work Worth It is the third book by John Jantsch.[1] The book is a follow up of Jantsch's previous book, The Referral Engine, and teaches readers how to establish lasting commitment in their employees, customers, and businesses and explores what makes some businesses worth referring.[2]

Synopsis

The book developed out of Jantsch's quest to understand why one successful entrepreneur can be fulfilled by their business while another successful entrepreneur cannot, which led him the commitment connection.[3]

The Commitment Engine looks into what makes some businesses worth referring – and according to Jantsch, it’s the commitment engine that drives the success of these businesses.[4] The book also looks into what creates great company culture.[5] The book is divided up into three parts:

  1. The Path, which explores clarity of purpose, passion and the strategies used to bring purpose to life in your work.
  2. The Patron, which shows how to become a supportive leader who pulls all these characteristics together inside business.
  3. The Promise, where all of these elements come together to create a powerful brand where customers experience characteristics of commitment that contribute to customer loyalty and profitability.[4]

Reception

The Commitment Engine has been featured in Forbes, CNBC, The New York Enterprise Report, and was reviewed positively by Trust Agents author Chris Brogan.[1][6][7][8][9][10][11][12] Additionally, Jantsch gave a TEDx talk about the book.[13]

References

  1. ^ a b Schawbel, Dan. Is the work you do worthwhile?. Forbes. October 11, 2012.
  2. ^ Jantsch, John (2012). The Commitment Engine: Making Work Worth It. Portfolio. pp. 256. ISBN 1591844878.
  3. ^ Kramer, Shelly. Commitment Engine: How to make it worth it. v3 Integrated Marketing. October 18, 2012.
  4. ^ a b Taylor, Ivana. The Commitment Engine Inspires Small Business Growth. “Small Business Trends”. October 21, 2012.
  5. ^ Jantsch, John. "John Jantsch - The Commitment Engine: Making Work Worth It". KC Library. Retrieved October 24, 2012.
  6. ^ Jantsch, John. How Truly Committed Are You to Your Customers?. CNBC. October 19, 2012.
  7. ^ Jantsch, John. 7 Elements of a Shared Commitment Culture. New York Enterprise Report. October 2, 2012.
  8. ^ Brogan, Chris. Pick up the Commitment Engine. Chris Brogan. October 16, 2012.
  9. ^ Stelzner, Michael. Community Building: How to grow with the power of people. Social Media Examiner. October 12, 2012.
  10. ^ Jantsch, John. Effective Culture is Simply Clarity Amplified. Escape From Cubicle Nation. October 10, 2012.
  11. ^ Falls, Jason. How to turn an authentic marketing strategy into marketing action. Social Media Explorer. October 10, 2012.
  12. ^ Clayman, Margie. Turning Hatred Into Self Improvement. Business 2 Community. October 25, 2012.
  13. ^ Jantsch, John. "Rethinking Commitment: John Jantsch at TEDxKC". YouTube.
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