The Vampira Show

The Vampira Show
Screenshot from The Vampira Show
Format	Variety
Directed by	Hap Weyman
Presented by	Vampira
Country of origin	United States
No. of seasons	1
No. of episodes	50
Production
Producer(s)	Hunt Stromberg, Jr.
Camera setup	RCA TK-30A
Running time	90 minutes
Broadcast
Original channel	KABC-TV (ABC affiliate) (Los Angeles, California)
Picture format	Black-and-white
Audio format	Monaural
Original run	April 30, 1954 (1954-04-30) – April 2, 1955 (1955-04-02)

The Vampira Show was an American variety show hosted by Vampira. The series aired on the Los Angeles ABC television affiliate KABC-TV from April 30, 1954, through April 2, 1955. The series was produced and created by Hunt Stromberg, Jr., and featured the Vampira character created by Maila Nurmi.

Though the show was unseen outside of the Los Angeles area, The Vampira Show has become a cult classic, spawning fan clubs the world over.

Background

The costume of Nurmi's Vampira character was inspired by the spooky The New Yorker cartoons of Charles Addams, later adapted for the TV series The Addams Family in 1964. As Nurmi told Boxoffice in a 1994 interview, she had dressed as Addams' at-the-time nameless ghoul-woman to attend Lester Horton's annual Hollywood costume ball the Bal Caribe in 1953. Nurmi's ghoul woman beat out over 2,000 attendees to win the evening's prize for best costume, and drew Stromberg's attention. When Stromberg approached Nurmi about doing the character for television, Nurmi then re-imagined the character and costume as a buxom and glamorous single vampire instead of the mother of a family, and she named her creation Vampira. Nurmi told Boxoffice that her intention was to invent a unique creation of her own that was "campier and sexier" than the mute and flat-chested Addams character, in part to avoid plagiarizing Addams' intellectual property. Vampira was known to appear in broad daylight in full costume. Her husband Dean Riesner refused to appear in public with his wife in her Vampira costume.

Vampira's personality was based on elements of several silent film actresses including Theda Bara and Gloria Swanson as well as the Evil Queen from Walt Disney's Snow White and the Seven Dwarfs. In Vampira: The Movie, Nurmi reveals she appropriated the long cigarette holder and extra-long fingernails from the Dragon Lady character in the Terry and the Pirates comic strip. The new costume was inspired by the artwork of John Willie featured in the fetish magazine Bizarre.

Synopsis

Each show began with the spectral image of the wasp-waisted Vampira gliding through knee-deep fog down a dark corridor toward the viewer. At the end of her trance-like walk she would suddenly let out a long, piercing scream as the camera zoomed in on her face. She would then smile and coyly remark, "Screaming relaxes me so." After that Nurmi would sit on a Victorian double-ended sofa decorated with skulls and introduce the movie of the night, sometimes pausing to play with her pet spider Rolo, talk with off-camera ghosts, torment her advertiser, Fletcher Jones, in amusing commercials, or drink a Vampira Cocktail at her poison bar. The show's theme music was from the Adagio movement in Music for Strings, Percussion and Celesta by Bela Bartok and excerpts from Uranus from The Planets by Gustav Holst. Nurmi's salary for the show was $75 per week.

The show's concept of having a themed host introduce films was fresh at the time and had never been done before. In later years, stations all over the world would duplicate its format with similar hosts. The Vampira Show was seen in the Los Angeles area only but was featured in articles and photo spreads in Newsweek, TV Guide and Life within weeks of its first broadcast. The show and its bizarre hostess were an instant success and led to Nurmi's appearance on numerous 1950s television shows including The Red Skelton Show and Ed Sullivan's Toast of the Town.

David J. Skal's The Monster Show revealed that James Dean, a friend of Maila's at the time before he became famous in films, appeared with his back to the camera in one Vampira episode, where she was dressed as a dominant schoolteacher and rapped his knuckles. She was later hurt when Dean became famous and started to badmouth her publicly and in press interviews.

Cancellation

Despite its popularity, the series was canceled in 1955 when Nurmi refused to sell her rights to the character to ABC. Nurmi revived the series for a short time in 1956 on KHJ-TV with a different set and production crew.

After the series demise, Nurmi appeared in the 1959 film Plan 9 From Outer Space, dressed as Vampira but out of character; Nurmi told Boxoffice that Wood's dialogue was so awful she sought and received permission to perform her entire role in a mute and spellbound manner she referred to as "Maila in an Alpha state." Nurmi also performed as Vampira in a Las Vegas stage show titled Come as You Are with Liberace.

Revival and changes

In 1981, KHJ-TV hired Nurmi to recreate The Vampira Show. When Nurmi quit, the character's name was changed to Elvira. By 1982, Elvira's Movie Macabre was syndicated in over 80 markets across the United States. Nurmi, whose only income was Social Security, sued but lost her case when she was unable to pay for continuing legal expenses.

In a 1987 interview with Skip Lowe, Nurmi stated there were over 150 similarities between Elvira and Vampira, including her closing remark "Unpleasant dreams, darlings". The Elvira character has since appeared in over 500 television shows, two feature films, released five music albums and numerous other merchandise including action figures, perfume, beer, videotapes, posters, clothing, costumes, pinball machines, computer games, comic books and trading cards. In a 2006 interview for Vampira: The Movie, Cassandra Peterson, the actress who plays Elvira, said of the lawsuit, "It was a no-win situation for everybody".^{[citation needed]}

Episode status

The original Vampira Show has never aired in syndication due to it being originally broadcast live and never filmed as a kinescope for future airings. No footage of the show is known to exist, however, in the 1990s a kinescope advertising the station's ability to draw clients to advertisers featuring Nurmi in character was found in a private collection. The clips used in the kinescope were re-shot segments using a previous episode's script. Several scripts from various episodes still exist in private collections as well.

Pirated copies of the kinescope film were widely distributed with a bootlegged DVD of the 1995 Finnish documentary about Nurmi, About Sex, Death and Taxes, most notably by Kevin Sean Michaels, director of Vampira: The Movie, through eBay auctions. Segments of the kinescope can be seen in 2006 film Vampira: The Movie.

In 2007, the kinescope film of Nurmi in character was restored by Rerunmedia, whose restorations include The Ed Sullivan Show and Dark Shadows. The restoration utilized the groundbreaking LiveFeed Video Imaging process developed exclusively for the restoration of kinescopes. The restoration was funded by The Clint Hickman Collection and Coffin Case.

A reconstructed episode of The Vampira Show was released from the Vampira's Attic web site in October 2007. The release imitated a complete episode by using existing footage of the show combined with vintage commercials and a full-length feature film.

In popular culture

In 1994, director Tim Burton cast actress Lisa Marie as Nurmi/Vampira for the film Ed Wood. The film also featured a short recreation of The Vampira Show.

The Vampira Show was recreated for the 1995 documentary About Sex, Death and Taxes and The Haunted World of Edward D. Wood, Jr..

External links

• The Vampira Show at the Internet Movie Database
• "Vampira: The Movie" official site