The Wiz (store)
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|The 1998-2003 Wiz logo.|
|Founded||1977 (electronics retailer, defunct 2003)
2004 (online retailer owned by P. C. Richard)
|Headquarters||Carteret, New Jersey|
|Products||Computers, televisions, VCRs, and DVD players|
|Parent||Cablevision (electronics chain)
P.C. Richard & Son (online retailer)
Nobody Beats the Wiz was a chain of electronic stores in the northeastern United States, located primarily in New York, Pennsylvania and New Jersey. Some locations were in Canada as well. The chain was founded by four brothers, Douglas, Lawrence, Marvin, and Stephan Jemal, in New York City in 1977. Later, it officially changed its name to its well-known advertising slogan, "Nobody Beats The Wiz".
During the early-to-mid 1990s "Nobody Beats The Wiz" was a major sponsor for all local NY sports franchises, including the Yankees, Knicks, Mets, New Jersey Nets, Rangers, New Jersey Devils and Islanders, and had a significant television advertising presence during local sports events. It also sponsored teams outside the NY area such as the Flyers and Canadiens.
At its peak, the firm's revenues were $1.4 billion, with 2000 employees, operating 94 stores in New York, New Jersey, Connecticut, Maryland, and Massachusetts. It also operated music-only stores in Maryland and the Washington, D.C. area.
The chain closed permanently in 2003. According to a Stereophile article from February 16, 2003, a Cablevision press release stated: "Continuing to operate the stores is no longer a viable option for Cablevision as business conditions at the retailer eroded due to a weakened retail economy and other factors." Once the chain closed, one of its founders, Marvin Jemal, opened a new electronics chain, The Zone, in a number of former Wiz locations. The new chain, which heavily mentioned that it was from the founder of The Wiz, went out of business less than two years later.
In Popular Culture
In the Seinfeld episode The Junk Mail, Elaine has begins dating Jack, a man with whom she has "love at first sight" encounter. However, while viewing an old VHS tape Jerry discovers an old commercial that features Jack as "The Wiz", the mascot for the electronics store. After seeing the tape, Elaine desperately attempts to get back together with her old boyfriend, David Puddy. But when she's rejected by Puddy, Elaine decides to take Jack back. Upon hearing her decision, Jack tells her that it's "the second good piece of news he got today". When Elaine asks about the first, he reveals that the "The Wiz" electronics chain is bringing him back as their spokesman. Jack then dons his character's trademark crown and begins to march back and forth while enthusiastically proclaiming, "I'm the Wiz! I'm the Wiz! I'm the Wiz and nobody beats me!"