|Subject||Internet Marketing, Business|
|LC Class||HF5415.1265 .C646 2009|
Twitter Power: How to Dominate Your Market One Tweet at a Time is a 2009 book by Joel Comm, an Internet marketing expert, professional speaker, entrepreneur and author of the New York Times Best Seller The AdSense Code. The book aims to teach business owners how to use microblogging service Twitter to network and build a community around their services, and to use tweets for viral marketing. According to the book’s website, Twitter Power was commissioned by Matt Holt at John Wiley and Sons and was completed within two months. The book contains a foreword by motivational speaker Anthony Robbins. By September 2009, Twitter Power was the most popular book about the microblogging site and had spent 30 weeks in Bookscan's Top 50.
Much of the information contained in the book describes how business owners are marketing themselves through Twitter was gathered by surveying hundreds of Twitter’s users.
An updated second edition  released in paperback May 2010.
Twitter Power begins with a review of social media and the rise of microblogging — the practice of posting very short messages for public view. The book then talks the user through the registration procedure; offers design suggestions for the profile page; offers advice on building a following; describes the messages themselves and how to write them; discusses ways to connect with customers and team members on Twitter; and describes how companies are using Twitter to build their brands and drive behavior.
- Christopher Elliott (January 16, 2009) “Changing travel one tweet at a time”. MSNBC http://www.msnbc.msn.com/id/28623823/. Retrieved February 2, 2009.
- Comm, Joel. Twitter Power: How to Dominate Your Market One Tweet at a Time (2009)