Twitter Power

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Twitter Power: How to Dominate Your Market One Tweet at a Time
Author Comm
Country United States
Language English
Subject Internet Marketing, Business
Genre Non-fiction,
Publisher Wiley
Publication date
February 2009
Pages 248 pp
ISBN 978-0-470-45842-6
OCLC 262426853
658.8/72 22
LC Class HF5415.1265 .C646 2009

Twitter Power: How to Dominate Your Market One Tweet at a Time is a 2009 book by Joel Comm, an Internet marketing expert, professional speaker, entrepreneur and author of the New York Times Best Seller The AdSense Code. The book aims to teach business owners how to use microblogging service Twitter to network and build a community around their services, and to use tweets for viral marketing.[1] According to the book’s website, Twitter Power was commissioned by Matt Holt at John Wiley and Sons and was completed within two months.[2] The book contains a foreword by motivational speaker Anthony Robbins. By September 2009, Twitter Power was the most popular book about the microblogging site and had spent 30 weeks in Bookscan's Top 50.

Much of the information contained in the book describes how business owners are marketing themselves through Twitter was gathered by surveying hundreds of Twitter’s users.[3]

The book has been translated into Portuguese,[4] Japanese,[5] Korean[6] and Chinese.[7]

An updated second edition [8] released in paperback May 2010.


Twitter Power begins with a review of social media and the rise of microblogging — the practice of posting very short messages for public view. The book then talks the user through the registration procedure; offers design suggestions for the profile page; offers advice on building a following; describes the messages themselves and how to write them; discusses ways to connect with customers and team members on Twitter; and describes how companies are using Twitter to build their brands and drive behavior.