Groupe Valentine Inc.
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 A former Valentine location at an office building in Quebec City. | |
| Company type | Wholly owned subsidiary |
|---|---|
| Industry | Restaurants |
| Founded | 1979 in Saint-Hyacinthe, Quebec, Canada |
| Founder | Jean-Pierre Robin |
| Headquarters | Saint-Hyacinthe, Quebec, Canada |
Number of locations | 95 |
Area served | Quebec |
Key people | Jean-Pierre Robin, President |
| Products | Fast food |
| Revenue | $29 million[1] |
| Parent | MTY Food Group (2010–present) |
| Website | valentine |
Valentine is a Canadian chain of over 100 privately owned restaurant franchises operating in the province of Quebec, Canada. In September 2010 it became a subsidiary of MTY Food Group which purchased the brand rights for $9.3 million.[2]
History
[edit]The first restaurant opened in 1979 in Saint-Hyacinthe, Quebec. A few years later, its founder, Jean-Pierre Robin, opened a second restaurant in Saint-Hyacinthe in order to meet the demand for its "famous hot-dogs". The chain's success increased and reached a turning point: the brothers opted for franchising as the company's mode of functioning for its future restaurants. As time passed, more franchises were sold and restaurants open throughout Quebec.[3] During the 1990s, the chain underwent a major renewal plan in which the restaurants' design changed along with the company's colours.
The company's fare is typical Canadian fast food, such as burgers, fries, sandwiches and poutine.[4][5] The company employs humour in its advertising.[6] It offers an app that records footsteps. After 10,000 steps, the user is eligible for a poutine.[7]
References
[edit]
- ^ "MTY to Acquire 95-Unit Groupe Valentine". 2010-08-17.
- ^ MTY Food Group tightens grip on Quebec with Groupe Valentine purchase August 16, 2010[permanent dead link]
- ^ "Notre histoire | Valentine.ca |". Archived from the original on 2012-10-27. Retrieved 2017-11-15.
- ^ Van Praet, Nicolas (August 17, 2010). "MTY adds to Quebec fast-food holdings". National Post. Retrieved November 16, 2017.
- ^ "Menu | Hot dogs". Valentine.ca. Retrieved 2017-11-15.
- ^ "Sausages "raised freely" at Valentine's" (in French). Infopresse. March 30, 2017. Retrieved 6 November 2017.
- ^ HALLÉ, Shanny (March 10, 2017). "Walk 10,000 steps for a poutine!" (in French). Le Journal de Québec. Retrieved 6 November 2017.