Warnock's dilemma, named for its originator Bryan Warnock, is the problem of interpreting a lack of response to an online posting. The term originally referred to Usenet posts, but has been applied to mailing lists, blogs, Web forums, and web content in general. The dilemma arises because a lack of response does not necessarily imply that no one is interested in the topic, but could also mean for example that readers find the content to be exceptionally good (leaving nothing for commenters to add).
Warnock's dilemma leads to web publishers adopting more confrontational writing strategies in order to ensure that they will get a response. However, this can also lead publishers to avoid producing the kind of content that might fail to generate comments due to its high quality. This problem arises particularly with sites that focus on viral content, such as Buzzfeed and Huffington Post.