In 1999, the fishing harbour was developed as a leisure marina, called the Whitehills Marina. The marina offers facilities for visiting sailors and hosts an annual sailing regatta in August. The marina has 47 pontoon berths and is accessible at all states of the tide. Drying out for maintenance is possible in a purpose-built bay of the inner harbour.
The village has a post office, a library, a small grocery shop, a beauty salon and a fish and chip restaurant. There are two pubs, the Cutty and the Seafield Arms, which serve meals. There is a restaurant, The Galley, by the harbour. There is a fishmonger, Downies, near the harbour. There is a potter, Watergaw Ceramics, in Chapel Street.
A five miles long coastal path stretches from the Whitehills Harbour to Banff Harbour.