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Yaël Meier

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Yaël Meier
Born
Yaël Andrina Meier

(2000-05-08) May 8, 2000 (age 24)
Lucerne, Switzerland
Occupations
  • Businesswoman
  • lecturer
  • journalist
Years active2015–present
PartnerJo Dietrich
Children2
HonoursLinkedIn Top Voice

Yaël Andrina Meier (Swiss Standard German: [ˈjaːɛl ˈmaɪər]; born 8 May 2000) is a Swiss businesswoman, journalist, lecturer and former actress. She co-founded the marketing company Zeam GmbH in 2020.[1][2]

Meier has been voted LinkedIn Top Voice twice and is among the largest social media influencers around Generation Z on a variety of platforms in the DACH region. She is also a best-selling author and has lectured at University of St. Gallen without ever obtaining a tertiary education.[3][4]

Early life and education

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Meier was born into a middle-class family in Lucerne, Switzerland. Her father, Andreas Meier, is an account manager, her mother is a housewife of Italian descent.[5] She primarily grew-up in Vitznau, where her family owns a home only steps away from Lake Lucerne.[6] Meier did not pursue an academic degree and left school after completing her Matura.[7] She has ever since worked in the fields of acting, journalism and has formed her own company with her partner.

Career

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Yaël Meier's first appearance in a feature film in 2015 was also her first leading role, in Tobias Ineichen's drama Upload. She played the role when she was 14 years old. According to her own statements, the acceptance came as a surprise, since she went to the casting "for fun". Since then she has acted in various cinema and television productions. Among other things, she was cast in Lisa Brühlmann's film Blue My Mind and Natascha Beller's comedy The Fertile Years Are Over for a major supporting role.

In addition to acting, Yaël Meier works in journalism. As part of her work from 2017 to 2020 as an editor at Blick, she owned a weekly column in Blick am Abend and a podcast format of the same name Yaël's Talk (discontinued in 2019). From 2017 to 2019 she also worked as a production assistant and actress for the YouTube format Zwei am Morge on Swiss radio and television. As a freelance journalist, Yaël Meier writes articles and commentaries for the Weltwoche and the Neue Zürcher Zeitung.[8][9]

On February 4, 2020, Meier and her partner Jo Dietrich founded the agency ZEAM GmbH,[10] an advertising and consulting agency specializing in Generation Z, which is primarily active in bringing companies closer to the current generation of consumers and employees and providing this group with a voice.[11]

Personal life

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Meier is in a relationship with her business partner Jo Dietrich.

They have two children and reside in Zurich.[12]

Filmography

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Meier has been in film productions on a regular basis since 2015, when she was only 14 years of age. The films she starred in include; Upload (2015),[13] Blue My Mind (2017), The Fertile Years Are Over (2019) and Advent Advent (2020, SRF).

References

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  1. ^ Rey, Claudia (2020-11-20). "Yaël Meier: Warum der Zeam-Gründerin alles zu gelingen scheint". Neue Zürcher Zeitung (in Swiss High German). ISSN 0376-6829. Retrieved 2024-05-16.
  2. ^ ""How does Gen Z tick, Yaël Meier?"". Swiss Life Group. Retrieved 2024-05-16.
  3. ^ Noonic. "Yaël Meier". Fiera Bolzano (in Italian). Retrieved 2024-05-16.
  4. ^ "Yaël Meier referiert an Universität St. Gallen und erntet Shitstorm". 20 Minuten (in German). 2022-10-13. Retrieved 2024-05-16.
  5. ^ OUR OFFICIAL BABY GENDER REVEAL!!!, retrieved 2023-01-11
  6. ^ WHY WE ARE HAVING A BABY AT 20 & 23, retrieved 2023-01-11
  7. ^ "Interview Yaël Meier". prisma (in German). Retrieved 2023-01-11.
  8. ^ Schmid, Birgit. "Generation Z im Job: Was Yaël Meier und Jo Dietrich Firmen raten". Neue Zürcher Zeitung (in German). Retrieved 2023-01-11.
  9. ^ "Yaël Meier". Die Weltwoche (in German). 2021-11-29. Retrieved 2023-01-11.
  10. ^ AG, DV Bern. "ZEAM GmbH". Commercial register of canton Luzern. Retrieved 2023-01-11.
  11. ^ ""How does Gen Z tick, Yaël Meier?"". Swiss Life Group. Retrieved 2023-01-11.
  12. ^ "Yaël Meier und Jo Dietrich sind wieder Eltern geworden". Schweizer Illustrierte (in Swiss High German). Retrieved 2023-08-17.
  13. ^ Schröter (Fotos), Von Seraina Etter (Text) und Stefano (2015-12-02). "Sexting-Drama auf SRF: Süsse Yaël schockt im TV". Blick (in Swiss High German). Retrieved 2023-01-11.
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