View source for Discovery Kids (Latin American TV channel)

== History ==

=== The Beginning era (1996–2002) ===
{{Multiple image
| image1            = Discovery Kids Logo 1996.jpg
| alt1              = The first logo of a Latin American TV channel. It depitcs a yellow stick figure jumping out.
| image2            =
| alt2              = The second logo of a Latin American TV channel. It depitcs a planet with the words "Discovery" and "Kids".
| total_width       = 160
| direction         = horizontal
| align             = left
| caption1          = Logo used between 1996–1998.
| caption2          = Logo used between and 1998–2002, notable for spawning a series of logos depicting a planet.
| image_style       = thumb
}}
On 1 November 1996, the channel launched and programming was aimed for older children and preschoolers. Preschool programming aired in the mornings, while shows for older children aired in the afternoons-evenings. The channel was originally named Discovery Kids Channel, but was shortened to simply Discovery Kids in official promos and bumpers. Its slogan was "Discovery Kids is not an infants channel, it's a kids channel!".{{Efn|[[Spanish language|Spanish]]: ''¡Discovery Kids no es un canal infantil, es un canal para niños!''}} The logo originally showed a white stick figure jumping on a red background.

In 1998, Discovery Kids changed its name, with the word "channel" getting dropped. The logo got updated, now being a planet with a ring underneath it. Its new slogan "Baterías incluidas"{{Efn|Literally ''Batteries included''.}} made its debut.

=== The Rainbow era (2002–2005) ===
[[File:Discovery Kids 2002-2009.png|alt=The logo of a Latin American children's TV channel, showing a planet followed by the word "Discovery" in a white font and the word "Kids" in yellow.|left|thumb|148x148px|Logo used between 2002 and 2009, notable for being the only logo to be used in more than one era.]]
In March, 2002, preschool programming began airing around the clock on weekdays, while shows for older children only aired around the clock on weekends. The channel's current slogan "¡Aquí, en Discovery Kids!"{{Efn|Literally "Here, on Discovery Kids!"}} also made its debut.

In January, 2003, the channel changed its programming to target preschoolers, removing all shows for older children, which furthermore, changed its demographic to children under 8 years of age.<ref>{{Cite news|date=1 May 2003|title=Discovery Kids Latin America bulks up on preschool to gain ground in kids pay-TV|work=Kidscreen|url=https://kidscreen.com/2003/05/01/dkla-20030501/|access-date=5 November 2021}}</ref>

In the early-to-mid 2000s, a website for the channel was launched, titled Tu Discovery Kids.{{Efn|Literally ''Your Discovery Kids''}}<ref>{{Cite web|title=Tu Discovery Kids|url=http://www.tudiscoverykids.com|url-status=dead|archive-url=https://web.archive.org/web/20040324063334/http://www.tudiscoverykids.com/_home/index.shtml|archive-date=24 March 2004|access-date=4 January 2022}}</ref>

=== The Preschool era{{Efn|Also known as "the Doki era".}} (2005–2009) ===
In February, 2005, Doki, the channel's mascot, was introduced, originally appearing in promos.<ref>{{Cite news|date=13 April 2005|title=Doki, una imagen nueva para Discovery Kids|language=Spanish|trans-title=Doki, a new image for Discovery Kids|work=El Tiempo|url=https://www.eltiempo.com/archivo/documento/MAM-1678760|access-date=27 August 2021|archive-date=27 August 2021|archive-url=https://web.archive.org/web/20210827234523/https://www.eltiempo.com/archivo/documento/MAM-1678760|url-status=live}}</ref><ref>{{Cite AV media|url=https://www.youtube.com/watch?v=8wPnnpJbAo0|title=Soy Doki Bonus Track #01 - Primer aparición|date=13 October 2021|type=Video|language=Spanish}}</ref> Several prototypes of the mascot were made on 28 October 2004.<ref>{{Cite AV media|url=https://www.youtube.com/watch?v=Gy1dGK8WOBM|title=Soy Doki - Mis Prototipos - Capitulo 01|date=19 September 2021|type=Video|language=Spanish}}</ref><ref>{{Cite AV media|url=https://www.youtube.com/watch?v=mW96rXVIfGs|title=Soy Doki Bonus Track #03 - Prototipos de Id's|date=18 October 2021|type=Video|language=Spanish}}</ref> His name is an abbreviation of the English term "A Dog for Kids".<ref>{{Cite AV media|url=https://www.youtube.com/watch?v=DhhWRocwHwA|title=Soy Doki - El Origen de mi nombre - Capitulo 02|date=23 September 2021|type=Video|language=Spanish}}</ref> It wasn't until March 2005 that the channel itself rebranded, which furthermore, also turned Doki into a standalone mascot. In 2006, the ''Doki Descubre'' shorts began airing on the channel, airing until the year 2010.

In 2008, a new mascot was introduced, named Mundi. Originally made to celebrate [[Earth Day]], it later became one of the standalone mascots for the channel.

=== The Park era{{Efn|Also known as "the preschool era 2.0".}} (2009–2013) ===
[[File:Discovery Kids (2009).png|alt=The logo of a Latin American children's TV channel, showing a green K circulated by a yellow ring with a blue D-sphere.|left|thumb|124x124px|Two-dimensional logo used between 2009 and 2016.]]
In 2009, the channel received a new look. The logo now depicts a green K with a yellow D enclosed in a blue sphere, alongside a yellow ring in the K.<ref>{{Cite web|last=G. Manuel|first=Alberto|date=7 April 2009|title=Mi Discovery Kids es su Discovery Kids|url=https://www.underconsideration.com/brandnew_v1/archives/mi_discovery_kids_es_su_discov.php|url-status=live|archive-url=https://web.archive.org/web/20220104232314/https://www.underconsideration.com/brandnew_v1/archives/mi_discovery_kids_es_su_discov.php|archive-date=4 January 2022|access-date=4 January 2022|website=Brand New|publisher=Armin}}</ref><ref>{{Cite web|date=8 April 2009|title=Discovery Kids actualiza su imagen|url=https://ideasfrescas.com.mx/discovery-kids-actualiza-su-imagen/|url-status=live|access-date=5 January 2022|website=Ideas Frescas|archive-date=5 January 2022|archive-url=https://web.archive.org/web/20220105200620/https://ideasfrescas.com.mx/discovery-kids-actualiza-su-imagen/}}</ref><ref name=":0">{{Cite web|date=29 March 2009|title=Discovery Kids renueva su imagen|url=https://www.totalmedios.com/nota/4949/discovery-kids-renueva-su-imagen|url-status=live|access-date=5 January 2022|website=TotalMedios|archive-date=5 January 2022|archive-url=https://web.archive.org/web/20220105200621/https://www.totalmedios.com/nota/4949/discovery-kids-renueva-su-imagen}}</ref> The channel also created specials based on several themes, such as ambience, reading, and sports. The programming was also changed to focus on shows for children with up to 10 years of age. Newer mascots also made their first appearance: Oto, Fico, Anabella, and Gabi. The change originally appeared in Mexico, Argentina, and Chile on 30 March, before expanding to other regions on 30 May, and eventually expanded to [[Discovery Familia]] in the year 2010.

In December, 2009, a TV series based on its mascots, named ''Las Aventuras de Doki'',{{Efn|Literally ''The Adventures of Doki''}} premiered, being produced by [[Nelvana]] 

In 2010, the final ''Doki Descubre'' short aired on the channel.

=== The World era{{Efn|Also known as "the preschool era 3.0".}} (2013–2016) ===
In April 2013, another TV series based on its mascots, simply titled ''[[Doki (TV series)|Doki]]'', premiered, being produced by [[Portfolio Entertainment]].<ref>{{Cite web|url=http://www.estereofonica.com/television/doki-llega-a-discovery-kids-con-una-serie-animada-con-nuevos-amigos/|title=''Doki: La serie'' llega a Discovery Kids con una serie animada con nuevos amigos|date=4 March 2013|website=Estereofonica|url-status=live|access-date=5 January 2022|archive-date=21 June 2018|archive-url=https://web.archive.org/web/20180621070159/https://www.estereofonica.com/television/doki-llega-a-discovery-kids-con-una-serie-animada-con-nuevos-amigos/}}</ref> The channel got rebranded as well, with the logo now being in 3D, rather than flat 2D. A high-definition feed also launched, with the D in the logo being replaced with the initials HD.<ref>{{Cite web|url=https://www.prensario.net/5091-Discovery-Kids-HD-se-lanza-en-Latinoamerica.note.aspx|title=Discovery Kids HD se lanza en Latinoamérica|access-date=2021-12-05|website=www.prensario.net|url-status=live|language=Spanish|archive-date=2016-12-31|archive-url=https://web.archive.org/web/20161231063700/https://latamnoticias.com/angry-birds-toons-llega-la-pantalla-discovery-kids-entretener-grandes-chicos/}}</ref> The Discovery Kids logo was portrayed as a planet, full of colorful and bright buildings and houses, and the channel's mascots all lived in there.

In September, 2014, the entire channel started airing entirely in 16:9. Back then, the channel mostly aired in 4:3, with some 16:9 programs airing since the rise of HD TVs.

On 5 October 2015, ''[[Pac-Man and the Ghostly Adventures]]'' premiered on this channel, which was also the first program for older children to be premiered after January 2003, originally carrying a TV-Y7 rating in the [[United States]]. It was also the only TV show on the channel to be based on an [[arcade game]]. This era lasted until 1 April 2016 in Latin America.

=== The New era (2016–2021) ===
[[File:Discovery kids logo.png|alt=The logo of a Latin American children's TV channel, showing a green K with a blue D speech bubble.|left|thumb|134x134px|Three-dimensional logo for the 2016–2021 era.]]
On 1 April 2016, programming for older children returned after a 13-year hiatus for afternoons and evenings while preschool programming continues airing in the mornings. The logo was updated as well, replacing the "D" sphere with a speech bubble and removing the ring around the K. ''Doki'' characters were also removed from the bumpers and as the channel's mascots, though its TV series was still aired until December 2019.

On 2 January 2017, ''[[Angry Birds Toons]]'' premiered, making it the only TV show on the channel to be based on a [[mobile game]].<ref>{{Cite web |date=2016-12-30 |title=Angry Birds Toons llega a la pantalla de Discovery Kids para entretener a grandes y chicos |url=https://latamnoticias.com/angry-birds-toons-llega-la-pantalla-discovery-kids-entretener-grandes-chicos |url-status=live |archive-url=https://web.archive.org/web/20211205045221/https://www.prensario.net/5091-Discovery-Kids-HD-se-lanza-en-Latinoamerica.note.aspx |archive-date=2021-12-05 |access-date=2022-01-23 |website=Latam Noticias |language=Spanish}}</ref>

=== Current era (2021–present) ===
On 7 April 2021, the channel received a new logo, designed by Spanish design agency Dtmg.tv Studio, with the "D" speech bubble being changed back to a sphere, and the K becoming more lowercase.<ref>{{Cite web|date=8 April 2021|title=Dkids New Brand - Toolkit 2021|url=https://www.behance.net/gallery/117006027/Dkids-New-Brand-Toolkit-2021|url-status=live|access-date=5 January 2022|website=[[Behance]]|archive-date=5 January 2022|archive-url=https://web.archive.org/web/20220105200620/https://www.behance.net/gallery/117006027/Dkids-New-Brand-Toolkit-2021}}</ref> Children also appear in promos.