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'''Marcus Collins (PhD)''' is American [[Author]] & public speaker. He |
'''Marcus Collins (PhD)''' (born April 17, 1979 in [[Detroit|Detroit, Michigan]]), is an American [[Author]], marketing strategist, & public speaker. He gained attention in 2009 for his work as head of [[Beyoncé|Beyonce]]'s digital strategy and new media<ref>{{Cite web |last=Mastro |first=Michelle |title=I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy. |url=https://www.businessinsider.com/beyonce-digital-strategist-beyhive-lessons-2024-3 |access-date=2024-05-17 |website=Business Insider |language=en-US}}</ref>. He later gained wider recognition for his role in launching the Brooklyn Nets<ref>{{Cite web |date=2023-04-28 |title=Marcus Collins helped launch the Brooklyn Nets. Here’s what he can teach you about marketing. |url=https://www.hachettebookgroup.com/articles/marcus-collins-helped-launch-the-brooklyn-nets-heres-what-he-can-teach-you-about-marketing/ |access-date=2024-05-17 |website=Hachette Book Group |language=en-US}}</ref>, and serving as head of strategy at [[Wieden+Kennedy]], [[New York City|New York]].<ref>{{Cite web |date=2023-05-11 |title=The 'sort of dirty,' semi-‘cynical' story behind Hollywood's hottest new trend |url=https://www.latimes.com/entertainment-arts/movies/story/2023-05-11/blackberry-tetris-air-flamin-hot-business-movies-trend |access-date=2024-05-17 |website=Los Angeles Times |language=en-US}}</ref><ref>{{Cite web |title=Corporate America navigates Pride backlash |url=https://www.msnbc.com/11th-hour/watch/corporate-america-navigates-pride-backlash-180729413696 |access-date=2024-05-17 |website=MSNBC.com |language=en}}</ref><ref>{{Cite web |last=Brian Flood |first=Teny Sahakian |date=2024-01-23 |title=Black community facing ‘new tension’ as illegal immigration soars, according to esteemed author |url=https://www.foxnews.com/media/black-community-facing-new-tension-illegal-immigration-soars-according-esteemed-author |access-date=2024-05-17 |website=Fox News |language=en-US}}</ref><ref>{{Cite web |title=Marcus Collins |url=https://www.nsb.com/speakers/marcus-collins/ |access-date=2024-05-17 |website=National Speakers Bureau |language=en}}</ref> |
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Collins is known for his book "For The Culture," which explores how culture shapes and influences human actions, attitudes, and experiences.<ref name="aaf1">{{cite web |title=Lecturer of Marketing & Co-Director of the Yaffe Digital Media Initiative, Ross School of Business, University of Michigan |url=https://www.aaf.org/Public/Public/Bios/AHOA_Members/C-D/Marcus_Collins.aspx |website=aaf.org |access-date=17 May 2024}}</ref><ref>{{Cite web |title=Nothing ‘more influential to human behavior than culture’: Dr. Marcus Collins |url=https://abcnews.go.com/Entertainment/video/influential-human-behavior-culture-dr-marcus-collins-101117451}}</ref><ref>{{Cite web |last=Mastro |first=Michelle |date=2024-03-29 |title=I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy. |url=https://africa.businessinsider.com/careers/i-worked-for-beyonce-for-a-year-she-wasnt-a-diva-and-wasnt-passive-it-was-a-master/xswzhzj |access-date=2024-05-17 |website=Business Insider Africa |language=en}}</ref><ref>{{Cite web |date=2023-06-30 |title=This Marketing Expert Discusses The Lessons Learned From "Rainbow Capitalism" During Pride Month |url=https://www.essence.com/news/money-career/rainbow-capitalism-pride-month/ |access-date=2024-05-17 |website=Essence |language=en-US}}</ref> |
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He serves as a clinical professor of marketing at the [[Ross School of Business]], [[University of Michigan]]. Collins is a recipient of |
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== Education == |
== Education == |
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Last edited by Wikiwiki1043 (talk | contribs) 5 months ago. (Update) |
Marcus Collins | |
|---|---|
 | |
| Nationality | American |
| Alma mater |
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| Known for | His book titled ‘For The Culture’ |
| Website | Official Website |
Marcus Collins (PhD) (born April 17, 1979 in Detroit, Michigan), is an American Author, marketing strategist, & public speaker. He gained attention in 2009 for his work as head of Beyonce's digital strategy and new media[1]. He later gained wider recognition for his role in launching the Brooklyn Nets[2], and serving as head of strategy at Wieden+Kennedy, New York.[3][4][5][6]
Collins is known for his book "For The Culture," which explores how culture shapes and influences human actions, attitudes, and experiences.[7][8][9][10]
He serves as a clinical professor of marketing at the Ross School of Business, University of Michigan. Collins is a recipient of
Education
Collins studied his BSE in material science engineering at Temple University and also he graduated with MBA from University of Michigan in strategic brand marketing. Marcus earned a doctoral degree in marketing from Temple University, where his research examined the spread of cultural influences and the processes by which meaning is constructed.[11]
Achievements
Marcus has won the Teaching Excellence Award for executive education and the University-bestowed Cornerstone Award at the Ross School of Business, University of Michigan.[7]
References
- ^ Mastro, Michelle. "I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy". Business Insider. Retrieved 2024-05-17.
- ^ "Marcus Collins helped launch the Brooklyn Nets. Here's what he can teach you about marketing". Hachette Book Group. 2023-04-28. Retrieved 2024-05-17.
- ^ "The 'sort of dirty,' semi-'cynical' story behind Hollywood's hottest new trend". Los Angeles Times. 2023-05-11. Retrieved 2024-05-17.
- ^ "Corporate America navigates Pride backlash". MSNBC.com. Retrieved 2024-05-17.
- ^ Brian Flood, Teny Sahakian (2024-01-23). "Black community facing 'new tension' as illegal immigration soars, according to esteemed author". Fox News. Retrieved 2024-05-17.
- ^ "Marcus Collins". National Speakers Bureau. Retrieved 2024-05-17.
- ^ a b "Lecturer of Marketing & Co-Director of the Yaffe Digital Media Initiative, Ross School of Business, University of Michigan". aaf.org. Retrieved 17 May 2024.
- ^ "Nothing 'more influential to human behavior than culture': Dr. Marcus Collins".
- ^ Mastro, Michelle (2024-03-29). "I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy". Business Insider Africa. Retrieved 2024-05-17.
- ^ "This Marketing Expert Discusses The Lessons Learned From "Rainbow Capitalism" During Pride Month". Essence. 2023-06-30. Retrieved 2024-05-17.
- ^ "Marcus Collins | Michigan Ross". michiganross.umich.edu. Retrieved 2024-05-17.
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