Odwalla: Difference between revisions
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[[Image:Odwalla-Logo.png|frame|The Odwalla Inc. logo]] |
[[Image:Odwalla-Logo.png|frame|The Odwalla Inc. logo]] |
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'''Odwalla''' (pronounced Oh-dwa-la) is a [[juice]] company founded in [[Santa Cruz, California|Santa Cruz]], [[California]] in [[1980]] |
'''Odwalla''' (pronounced Oh-dwa-la) is a [[juice]] company founded in [[Santa Cruz, California|Santa Cruz]], [[California]] in [[1980]] by [[Greg Steltenpohl]], [[Gerry Percy]], and [[Bonnie Bassett]]. It is now headquartered in [[Dinuba, CA]]. Formerly a [[publicly traded]] company, Odwalla was acquired by the [[Coca-Cola Company]] in 2002 for $181 million.<ref>[http://money.cnn.com/2001/10/30/deals/coke_odwalla/ "Coke buys Odwalla"], ''CNNmoney'', October 30, 2001.</ref> |
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The Odwalla brand includes juices, smoothies and similar health beverages, as well as protein bars. Odwalla helped popularize the [[flash pasteurization]] technique, which eliminates harmful [[bacteria]] without the associated taste and nutritional loss accompanying traditional [[pasteurization]]. |
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The name '''Odwalla''' was taken from that of a character in the song ''Illistrum'' by [[Malachi Favors]] as performed by the [[Art Ensemble of Chicago]].<ref>[http://www.odwalla.com/whoweare.asp?p=whoweare&id=3 Odwalla: Who We Are], Odwalla Inc., retrieved May 25, 2006</ref> |
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==E. coli outbreak== |
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In [[1996]] Odwalla was shaken by a limited outbreak of the [[Escherichia coli O157:H7|E. coli O157:H7]] bacterium on the [[West Coast of the United States|West Coast]] causing one death of a toddler and 66 illnesses which resulted in the recall of 1,000 units of its unpasteurized [[apple juice]] and beverages containing apple juice.<ref>[http://www.fda.gov/oc/oms/ofm/budget/1999/budget99cj.htm 1999 FDA Budget report], [[Food and Drug Administration]], 1999</ref> Thirteen Odwalla apple juice products were pulled from the shelves on [[October 31]] as part of a voluntary recall in cooperation with the [[Food and Drug Administration|FDA]].<ref>[http://www.fda.gov/bbs/topics/NEWS/NEW00546.html E. Coli 0157:H7 outbreak associated with Odwalla brand apple juice products], [[Food and Drug Administration]], October 31, 1996</ref> This recall touched 4,600 retail locations in the [[United States|U.S.]] and [[British Columbia]], cost $6.5 million and took 48 hours. Following the event, Odwalla introduced [[flash pasteurization]] to its manufacturing process to address safety concerns. Due to the lack of prior pasteurization and numerous food safety violations, Odwalla was found responsible and criminally negligent for the death.<ref>[http://www.fda.gov/fdac/departs/1999/199_irs.html], [[Food and Drug Administration]] 1999.</ref> The juices reappeared on the shelves on [[December 5]], 1996 under the label "flash-pasteurized" and are reportedly safe for the elderly and children to consume. |
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Odwalla is owned by Coca-Cola Co. [http://query.nytimes.com/gst/fullpage.html?res=9404EFD91230F932A05753C1A9679C8B63] |
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==References== |
==References== |
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==External links== |
==External links== |
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*[http://www.odwalla.com Official website] of Odwalla Inc. |
*[http://www.odwalla.com Official website] of Odwalla Inc. |
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*[http://www.jonentine.com/articles/odwalla.htm The Odwalla affair] |
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*[http://www.cnn.com/HEALTH/9611/01/e.coli.poisoning/ E. coli poisoning leads to Odwalla juice recall on CNN] |
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Revision as of 05:30, 24 November 2007
Odwalla (pronounced Oh-dwa-la) is a juice company founded in Santa Cruz, California in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett. It is now headquartered in Dinuba, CA. Formerly a publicly traded company, Odwalla was acquired by the Coca-Cola Company in 2002 for $181 million.[1]
The Odwalla brand includes juices, smoothies and similar health beverages, as well as protein bars. Odwalla helped popularize the flash pasteurization technique, which eliminates harmful bacteria without the associated taste and nutritional loss accompanying traditional pasteurization.
The name Odwalla was taken from that of a character in the song Illistrum by Malachi Favors as performed by the Art Ensemble of Chicago.[2]
E. coli outbreak
In 1996 Odwalla was shaken by a limited outbreak of the E. coli O157:H7 bacterium on the West Coast causing one death of a toddler and 66 illnesses which resulted in the recall of 1,000 units of its unpasteurized apple juice and beverages containing apple juice.[3] Thirteen Odwalla apple juice products were pulled from the shelves on October 31 as part of a voluntary recall in cooperation with the FDA.[4] This recall touched 4,600 retail locations in the U.S. and British Columbia, cost $6.5 million and took 48 hours. Following the event, Odwalla introduced flash pasteurization to its manufacturing process to address safety concerns. Due to the lack of prior pasteurization and numerous food safety violations, Odwalla was found responsible and criminally negligent for the death.[5] The juices reappeared on the shelves on December 5, 1996 under the label "flash-pasteurized" and are reportedly safe for the elderly and children to consume.
References
- ^ "Coke buys Odwalla", CNNmoney, October 30, 2001.
- ^ Odwalla: Who We Are, Odwalla Inc., retrieved May 25, 2006
- ^ 1999 FDA Budget report, Food and Drug Administration, 1999
- ^ E. Coli 0157:H7 outbreak associated with Odwalla brand apple juice products, Food and Drug Administration, October 31, 1996
- ^ [1], Food and Drug Administration 1999.
External links
- Official website of Odwalla Inc.
- The Odwalla affair
- E. coli poisoning leads to Odwalla juice recall on CNN
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