Jeff Sperbeck

Jeff Sperbeck is an NFL certified contract advisor who has represented over 100 NFL players for the past 20 years. (http://www.christownsendradio.com/amass/audio/soundbyte/3/20050225-jeff_sperbeck.mp3) In addition to negotiating numerous lucrative contracts, this successful sports agent is equally recognized for building fruitful marketing platforms for his clients.(http://www.allbusiness.com/marketing-advertising/branding-brand-development/4686410-1.html) He started his 5th NFL sports agency, The Novo Agency, in 2009.(http://www.sportsbusinessdaily.com/article/136036) With a successful history of promoting athletes as brands, (http://www.zdnetasia.com/sportsline-sells-e-tail-unit-to-big-name-athletes-13023313.htm) Jeff sees an opportunity to increase his players' marketability in social media. He continues to lead the way in innovative marketing and branding strategies. John Elway's facebook fan page was among one of the first facebook fan pages to conduct commerce on all of facebook.(http://apps.facebook.com/johnelway/) The Novo Agency has a strategic partnership with one of the leading facebook commerce companies to capitalize his players' marketing potential and strengthen their brands. (http://www.milyoni.com/customers/)

In 1998, Jeff Sperbeck began working for Pro Asset Management, where he started a career in the sports marketing and management field. (http://www.octagonfootball.com/Default.aspx/teambios/jeffsperbeck)

In 1989, Jeff moved to San Francisco and created his own sports marketing and events company. (http://www.octagonfootball.com/Default.aspx/teambios/jeffsperbeck)

In 1991, Jeff partnered with Hall of Fame San Francisco 49er Ronnie Lott and Forty Niners running back Roger Craig to form CLS Sports, Inc. CLS Sports, Inc. created and leveraged endorsements, licensing, and appearances for professional athletes. (http://www.christownsendradio.com/amass/audio/soundbyte/3/20050225-jeff_sperbeck.mp3) At this point, Jeff Sperbeck became the manager for all of John Elway and Ronnie Lott's marketing and business activities. Sperbeck continues to oversee each player's extensive business empires today.

In 1994, Jeff Sperbeck and Mike Sullivan formed Sullivan & Sperbeck in Northern California. (http://washington.bizjournals.com/washington/stories/2000/12/18/daily4.html) Each had separately developed an expertise in NFL player management and marketing; at the time they combined their skills,(http://www.christownsendradio.com/amass/audio/soundbyte/3/20050225-jeff_sperbeck.mp3) S&S had over 30 years of experience in representing athletes. Their agency's roster included over two dozen NFL players, retired legends and coaches. These included: Trent Dilfer, Damon Huard, Johnnie Morton, William Floyd, Joey Porter, John Elway, Jim Plunkett, Ronnie Lott, Mike Bellotti, and Sonny Lubick. (http://findarticles.com/p/articles/mi_m0EIN/is_2000_Dec_18/ai_68150835/)

In 2001, the global sports marketing powerhouse Octagon acquired Sullivan & Sperbeck. (http://www.octagonfootball.com/Default.aspx/teambios/mikesullivan) Octagon created its football division around Sullivan & Sperbeck's existing infrastructure in Northern California. Jeff Sperbeck served as the Co-Director of Octagon's Football Division. He expanded the division to over 80 active NFL players.(http://www.christownsendradio.com/amass/audio/soundbyte/3/20050225-jeff_sperbeck.mp3) When Sperbeck left Octagon, its Football Division was considered among the top 3 firms in the nation.

Jeff Sperbeck left Octagon in late 2009 and started The Novo Agency. Currently, The Novo Agency's roster includes: John Elway, Ronnie Lott, Jim Plunkett, Joey Porter, Clark Haggans, Dennis Dixon, Ed Dickson, Fenuki Tupou, Daryn Colledge, Ramses Barden, Joel Dreessen, Mike Briseil, and Erik Pears. (http://www.facebook.com/home.php?#!/pages/Jeff-Sperbeck-The-NOVO-Agency/130563970292736?ref=ts)

Like many of his players, Jeff Sperbeck is also involved in several community service organizations. He has been a board member of Ronnie Lott's All-Stars Helping Kids charity for years. (http://www.octagonfootball.com/Default.aspx/teambios/jeffsperbeck) He plays for an organized basketball league with prisoners at San Quentin. He also oversees Joey Porter's annual football Boot Camp (http://www.facebook.com/pages/Joey-Porter/69865266013?v=photos&ref=ts#!/album.php?aid=232381&id=69865266013&ref=pb) and recently developed John Elway's "Mile High Salute" fundraising campaign on facebook, which collected donations for fallen military members' families. (http://www.facebook.com/album.php?aid=3710&id=100001055780609&ref=pb#!/JohnElway?ref=ts)