Hits Radio Oxfordshire: Difference between revisions
Oxfordmale (talk | contribs) No edit summary |
Oxfordmale (talk | contribs) No edit summary |
||
| Line 16: | Line 16: | ||
'''Oxford's FM 107.9''' (known on air as simply ''FM 107.9'' is an [[Independent Local Radio]] station broadcasting in [[Oxfordshire]], [[United Kingdom]] on [[FM]], and online. It is aimed at 15-29 year olds in the area, and is a music heavy station with only 15-20% speech as required by [[Ofcom]]<ref>[http://www.fm1079.co.uk/CMS/files/Format.pdf FM 107.9]</ref>. FM 107.9 competes with [[Heart Thames Valley]], [[BBC Oxford]] and sister station [[Jack FM]] in Oxfordshire. In May 2010, [[RAJAR]] figures showed the station's audience had halved in three months. The radio station explained this is due to increasing their TSA to over 500,000 (a requirement to attain reporting RAJAR's 6 month figures).<ref>[http://www.radiotoday.co.uk/rajar/frame-nt.html RajarToday]</ref>. |
'''Oxford's FM 107.9''' (known on air as simply ''FM 107.9'' is an [[Independent Local Radio]] station broadcasting in [[Oxfordshire]], [[United Kingdom]] on [[FM]], and online. It is aimed at 15-29 year olds in the area, and is a music heavy station with only 15-20% speech as required by [[Ofcom]]<ref>[http://www.fm1079.co.uk/CMS/files/Format.pdf FM 107.9]</ref>. FM 107.9 competes with [[Heart Thames Valley]], [[BBC Oxford]] and sister station [[Jack FM]] in Oxfordshire. In May 2010, [[RAJAR]] figures showed the station's audience had halved in three months. The radio station explained this is due to increasing their TSA to over 500,000 (a requirement to attain reporting RAJAR's 6 month figures).<ref>[http://www.radiotoday.co.uk/rajar/frame-nt.html RajarToday]</ref>. |
||
The station is to be relaunched on the 16th April, with |
The station is to be relaunched on the 16th April, with a target audience of young women under thirty<ref>[http://radiotoday.co.uk/news.php?extend.6147 Oxford's FM1079 to relaunch - RadioToday]</ref><ref>[http://www.oxfordmail.co.uk/news/8323822.New_radio_station_will_target_young_women New radio station will target young women - Oxford Mail]</ref>. |
||
==History== |
==History== |
||
Revision as of 11:32, 11 August 2010
| File:Oxfords-FM-107.9.png | |
| Broadcast area | Oxford |
|---|---|
| Frequency | 107.9 MHz and online[1] |
| Programming | |
| Format | Contemporary |
| Ownership | |
| Owner | Passion Radio (Oxford) Limited, part of ARI Consultancy (Absolute Radio International Consultancy) |
| History | |
First air date | 15 September 2006 |
| Links | |
| Website | http://www.fm1079.co.uk |
Oxford's FM 107.9 (known on air as simply FM 107.9 is an Independent Local Radio station broadcasting in Oxfordshire, United Kingdom on FM, and online. It is aimed at 15-29 year olds in the area, and is a music heavy station with only 15-20% speech as required by Ofcom[1]. FM 107.9 competes with Heart Thames Valley, BBC Oxford and sister station Jack FM in Oxfordshire. In May 2010, RAJAR figures showed the station's audience had halved in three months. The radio station explained this is due to increasing their TSA to over 500,000 (a requirement to attain reporting RAJAR's 6 month figures).[2].
The station is to be relaunched on the 16th April, with a target audience of young women under thirty[3][4].
History
The origins of the station lie in a student radio station, Oxygen 107.9 which was acquired in late 2000 by Fusion Radio Holdings, which rebranded the station as Fusion 107.9[5]. Fusion merged with the Milestone Group in 2003[6] and the station was relaunched as Passion 107.9 (and is still legally known as Passion Radio), but was sold to Absolute Radio International [7]in 2006. Oxford's FM107.9 is based at 270 Woodstock Road in north Oxford, formerly the site of Six TV - The Oxford Channel.
In September 2006, former Big Brother contestant Eugene Sully (who also worked for the Sussex-based station Passion Radio) 'took over' the airwaves and played The Muppets' 'Mahna Mahna' non-stop for six hours until Passion FM managers came round to his way of thinking that better music was played on the station, and to be hired as a chief engineer there. This was supposedly a stunt to highlight the relaunch of the station.
Proposed rebrand
In February 2010, the station's owners lodged a request with Ofcom to change the station's format to one for over 45-year-olds[8]. The station argued the "transient" nature of students makes it commercially difficult to market a radio station to an audience that leaves the city each year. [9]. Several fans of late night "specialist" shows responded to Ofcom's public consultation as well as local business owners. Ofcom considered this, but the Radio Licensing Committee has rejected this proposal.[10]. The station responded by saying that changes it had made meant the format change had become less necessary[11].
Past and Present DJs
- Ali Marchant (left March 2010)
- Sophie Bruce (Breakfast Show)
- Joe O'Neill (Drive time show)
- Sarah Clarke (Weekend presenter)
- Mark Devlin (specialist show presenter)
- Kid Fury (specialist show presenter)
- James Ussher (specialist show presenter)
- Thom Weller (specialist show presenter)
- Spex (specialist show presenter)
- Keith T (Keith Thomson) (specialist show presenter)
- Rosie Tratt (freelance presenter and news, left June 2010)