MediaCom: Difference between revisions
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Revision as of 11:07, 26 August 2010
Template:New unreviewed article
| File:MEDIACOM logo.png | |
| Company type | Public |
|---|---|
| Industry | Advertising, Marketing |
| Founded | 1986 |
| Headquarters | London, UK |
Key people | Stephen Allan Worldwide Chairman & CEO |
| Website | MediaCom.com |
MediaCom is a global media agency. Currently the market leader in the UK, Germany and Austria [1], its services include media/interactive planning and buying (including digital, direct and search), ROI research (encompassing direct response media), online/search engine marketing, consumer insights, media strategy and branded content. Specialist divisions include MediaCom Interaction, the company’s in-house digital media agency, and MediaCom Business Science, its team of econometricians and market analysts. The media agency is currently the fifth largest in terms of global billings [2].
MediaCom is part of GroupM, WPP’s media investment management operation, along with MEC, Maxus and MindShare. The company currently handles advertising budgets worth more than US$23bn [3] for clients such as Dell, GlaxoSmithKline, Procter & Gamble, Shell and VW Group.
Led by Worldwide Chairman & CEO Stephen Allan, who previously oversaw MediaCom UK’s climb from sixth place to market leader, the company now has 4,500 employees in 116 offices in 89 countries [4]. Its central coordination hubs are in London, New York, Miami and Singapore.
Awards
MediaCom was named International Media Agency Network of the Year at the 2010 Festival of Media Awards [5] and at the 2009 M&M International Media Awards [6].
References
- ^ RECMA, Overall Billings Rankings 2009 "[1]", August 2010
- ^ RECMA, Overall Billings Rankings 2009 "[2]", August 2010
- ^ RECMA, Overall Billings Rankings 2009 "[3]", August 2010
- ^ MediaCom website, Network & Contacts "[4]", August 2010
- ^ Festival of Media Awards website "[5]", August 2010
- ^ Media and Marketing Awards website "[6]", August 2010
External links
- MediaCom.com Official MediaCom website
- GroupM.com Official GroupM website
- WPP.com Official WPP Group website