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== 2010 Series ==
== 2010 Series ==
The 2010 series of The Apprentice has begun filming. The candidates have been spotted in locations including the Blanchardstown Shopping Centre on 9th July 2010. The Apprentice: You're Fired will be returning alongside brand new spin-off, The Apprentice:At Home featuring what has been going on in the house the contestants live together in during the competition offering further insight into their personalities and relationships. The Apprentice 2010 is expected to start in the latter weeks of September.
The 2010 series of The Apprentice has begun filming. The candidates have been spotted in locations including the Blanchardstown Shopping Centre on 9th July 2010. The Apprentice: You're Fired will be returning alongside brand new spin-off, The Apprentice:At Home featuring what has been going on in the house the contestants live together in during the competition offering further insight into their personalities and relationships. The Apprentice 2010 will begin on 20 September 2010.


== 2009 Series ==
== 2009 Series ==

Revision as of 11:57, 26 August 2010

The Apprentice
The header of The Apprentice 2009
GenreReality television series
Created byMark Burnett
Country of origin Ireland
Original languageEnglish
No. of series2
No. of episodes25
Production
ProducerScreentime ShinAwiL Productions
Running time60-minute episodes
Original release
NetworkTV3
Release22 September 2008 –
present
Related
The Apprentice (U.S. version)
The Apprentice (UK version)
The Apprentice (Australian version)
'

The Apprentice is an Irish reality television series, in which a group of 14 aspiring businessmen and women compete for the chance to win a job as "apprentice" to businessman Bill Cullen. The show began airing on TV3 on 22 September 2008, and finished on 8 December 2008, with Brenda Shanahan as the winner. Shanahan will now work at Cullen's company, Renault Ireland, on a 12-month contract worth €100,000.[1]. Nicky O'Callaghan, the runner-up, has since gone back to her job as an auctioneer where she hopes to continue building her career.[2] The Apprentice is modelled on the American series of the same name, which stars entrepreneur Donald Trump, as well as the British series starring magnate Lord Sugar.[3]

Bill Cullen's assistants in the Irish version of The Apprentice are his partner, and former model, Jackie Lavin and PR "guru", Brian Purcell.[4]

Celebrity Version

Due to the success and growth of the series in 2009 it was announced that a Celebrity version of the show was being sought by the producers and TV3. The producers began the task of finding a main sponsor for the show, celebrities to take part and finally smaller sponsors of each individual task. The producers were able to find a main sponsor for the launch of the spring show and would have started production in January or February 2010, however they were unable to find sponsors of each individual task. The producers also ran into trouble finding different personalities for the show and for them to give up a month of their lives for the show. The production of the celebrity version of the show has been postponed until the third series finishes production in August 2010[5].

2010 Series

The 2010 series of The Apprentice has begun filming. The candidates have been spotted in locations including the Blanchardstown Shopping Centre on 9th July 2010. The Apprentice: You're Fired will be returning alongside brand new spin-off, The Apprentice:At Home featuring what has been going on in the house the contestants live together in during the competition offering further insight into their personalities and relationships. The Apprentice 2010 will begin on 20 September 2010.

2009 Series

After the success of the first series, TV3 announced that the show would return for another series. The second series started broadcasting on Monday 21 September 2009. In addition to the main show, an official after show called The Apprentice: You're Fired! started this series. The winner of the 2009 series was Steve Rayner.[6]

Candidates

There were fourteen candidates taking part in the second series and initially they were separated into two teams based on gender, Bill later switches around the personnel on these teams. The women chose the name Platinum, while the men chose the name Cúchulainn.

The candidates are:

Team 1 Team 2
Platinum Cúchulainn
Name Age* Result
Steve Rayner - Business Development Manager 30 Winner
Stephen Higgins - Advertising Sales Manager 25 Runner Up
Geraldine O'Callaghan - Accounts Manager 26 Fired in Week 12 : Semi Finals
Lucinda Kelly - Telecommunications Manager 29 Fired in week 11
Aoiffe Madden - Business Development Manager 25 Fired in week 10
Breffny Morgan - Harvard Graduate 23 Fired in Week 9
Ruth O'Dowd - Marketing Manager 30 Fired in Week 8
Samantha Conroy - Secondary School Teacher 32 Fired in Week 7
Brenden Moore - Recruitment Consultant 23 Fired in Week 6
Maria Loughran - Financial Products Manager 33 Fired in Week 5
Jennifer Quinn - Environmental Engineer 27 Fired in Week 4
Setanta Landers - Tax Consultant 27 Fired in Week 3
Donal Proctor - Senior Engineer 30 Fired in Week 2
Craig Butler - Business Developer 25 Fired in Week 1

* as of the date of the programme

Challenges

Week 1

  • Project Managers: Ruth (Platinum) and Craig (Cúchulainn)
  • Task: To sell HB Icecream in Dublin city centre. The team that makes the most profit wins
  • Result: Team Platinum won the task, as they make the most profit
  • Winner: Platinum
  • Brought into the boardroom: Craig, Breffny, Donal
  • Who was fired: Craig

Week 2

  • Project Managers: Lucinda (Platinum) and Stephen (Cúchulainn)
  • Task: To create an advert for the newly released Samsung Jet mobile phone
  • Result: Team Platinum won the task, as Bill Cullen selected
  • Winner: Platinum
  • Brought into the boardroom: Breffny, Donal, Stephen
  • Who was fired: Donal

Week 3

  • Corrupt Reshuffle. Maria, Lucinda, and Sam move to Cuchulainn. Setanta and Brendan move to Platinum.
  • Project Managers: Breffny (Cúchulainn) and Setanta (Platinum)
  • Task: To develop and Pitch a media campaign for software company, The Big Red Book
  • Result: Team Cúchulainn won the task, as officials from 'The Big Red Book' decided the winner
  • Winner: Cúchulainn
  • Brought into the boardroom: Geraldine, Ruth, Setanta
  • Who was fired: Setanta

Week 4

  • Corrupt Reshuffle. Geraldine moves to Cuchalinn. Stephen moves to Platinum.
  • Project Managers: Geraldine (Cúchulainn) and Jennifer (Platinum)
  • Task: To take a run-down rental property of current equal rental value and transform them using products bought from B&Q. Both teams were given 2,500 Euro to spend
  • Winner: Cúchulainn
  • Brought into the boardroom: Jennifer, Brendan, Aoiffe
  • Who was fired: Jennifer

Week 5

  • Corrupt Reshuffle. Lucinda moves to Platinum.
  • Project Managers: Maria (Cúchulainn) and Aoife (Platinum)
  • Task: To create an advertisement to promote Meteor Broadband To Go in order to raise awareness and to drive sales of the product
  • Winner: Platinum
  • Brought into the boardroom: Maria, Steve, Sam
  • Who was fired: Maria

Week 6

  • Corrupt Reshuffle. Ruth, Brendan, and Aoiffe move to Cuchulainn. Steve and Sam move to Platinum.
  • Project Managers: Brendan (Cúchulainn) and Steve (Platinum)
  • Task: To create a unique Christmas themed product and the winning product will be onsale in over 470 Spar supermarket stores and all profits will go to the charity Turning The Tide Of Suicide
  • Winner: Platinum
  • Brought into the boardroom: Brendan, Breffny, Aoiffe
  • Who was fired: Brendan

Week 7

  • Project Managers: Sam (Platinum) and Breffny (Cúchulainn) (named by Bill)
  • Task: To create a new Cadbury's chocolate bar with an Irish twist
  • Bar made: a rhubarb and custard flavored chocolate bar
  • Result: Team Cúchulainn won the task, as Bill Cullen selected
  • Winner: Cúchulainn
  • Brought into the boardroom: Sam, Stephen and Steve
  • Who was fired: Sam

Week 8

  • Project Managers: Steve (Platinum) and Aoiffe (Cúchulainn)
  • Task: To create a device to measure alcohol units
  • Winner: Platinum
  • Brought into the boardroom: Aoiffe, Geraldine and Ruth
  • Who was fired: Ruth

Week 9

  • Project Managers: Stephen (Platinum) and Geraldine (Cúchulainn)
  • Task: To sell nasal strips to pharmacies and gyms
  • Winner: Platinum
  • Brought into the boardroom: Aoiffe, Geraldine and Breffny
  • Who was fired: Breffny

Week 10

  • Corrupt Reshuffle. Geraldine moves to Platinum. Steve moves to Cuchulainn.
  • Project Managers: Steve (Platinum) and Lucinda (Cúchulainn)
  • Task: To promote and present an expo on Microsoft Office Live
  • Winner: Cúchulainn
  • Brought into the boardroom: Aoiffe and Steve
  • Who was fired: Aoiffe

Week 11

  • Corrupt Reshuffle. Lucinda moves to Cuchulainn.
  • Project Managers: Stephen (Platinum) and Lucinda (Cúchulainn)
  • Task: To make a 30 second radio advertisement and a 2 page magazine advertisement
  • Result: Team Platinum chosen by client
  • Winner: Platinum
  • Brought into the boardroom: Lucinda and Steve
  • Who was fired: Lucinda

Week 12 : The Semi Finals

  • Project Managers: As this is a job interview, there are no project managers
  • Task: To face tough job interviews by Bill's experts
  • Result: Bill felt that Geraldine still had to learn, so she was fired
  • Who was fired: Geraldine

Week 13 : The Finale

  • Project Managers: Steve and Stephen
  • Task: Ford Fiesta Launch
  • Recruits' Maria Sam Breffny Aoiffe Brendan Lucinda Geraldine and Setanta were brought back to help Stephen and Steve. Stephen chose Aoiffe, Sam, Breffny, and Setanta. Steve chose Lucinda, Geraldine, Brendan, and Maria.
  • Result: Bill surmises that sales are the lifeblood of every business, and this more than anything else convinces him to hire Steve as his Apprentice
  • Who was hired: Steve
  • Who was fired: Stephen


Elimination Chart
Candidate 1 2 3 4 5 6 7 8 9 10 11 12
Steve IN IN IN WIN IN IN IN WIN IN IN IN HIRED
Stephen IN IN IN IN IN LOSE BR BR WIN IN IN FIRED
Geraldine IN IN BR IN LOSE IN IN IN IN WIN FIRED
Lucinda IN WIN IN IN IN IN BR LOSE BR LOSE FIRED
Aoiffe IN IN WIN IN BR IN WIN IN BR FIRED
Breffny IN IN IN IN IN WIN IN IN FIRED
Ruth IN IN BR IN WIN IN IN FIRED
Samantha WIN IN IN BR IN BR FIRED
Brendan LOSE BR IN IN IN FIRED
Maria IN IN IN LOSE FIRED
Jennifer IN IN IN FIRED
Setanta IN IN FIRED
Donal IN FIRED
Craig FIRED
  The contestant was hired and became the apprentice
  The contestant won as project manager on his/her team
  The contestant lost as project manager on his/her team
  The contestant was brought to the final boardroom
  The contestant was fired
  The contestant lost as project manager and was fired

2008 Series

Candidates

There were fourteen candidates taking part in the series and initially they were separated into two teams based on gender. The women chose the name Phoenix, while the men chose the name Dynamo.

The candidates are:

Team 1 Team 2
Phoenix Dynamo
Name Age* Result
Brenda Shanahan - Bridal Shop Owner 32 Winner
Nicky O'Callaghan - Auctioneer 26 Runner up
Stuart Butler - Business Development Manager 31 Fired in Week 11
Orla Power - Head of Marketing with Global Software Company 34 Fired in Week 11
Shane Davey - National Account Manager 29 Fired in Week 10
Sarah Cowley - Advertising Sales Manager 32 Fired in Week 9
Paddy O'Dea - Senior Sales Executive 26 Fired in Week 8
Joanna Murphy - Sales Director 37 Fired in Week 7
Mark O' Rourke - Company Director 26 Fired in Week 6
Orla McAdam - Medical Sales Representative 24 Fired in Week 5
Avril Daly - Recruitment Consultant 24 Fired in Week 4
Ronan Whitty - Yield Analyst 27 Fired in Week 3
Derek Ramsey - Regional Sales Manager 26 Fired in Week 2
David Neary - Assistant Brand Manager 25 Fired in Week 1

* as of the date of the programme

Challenges

Week 1

  • Project managers: Joanna (Phoenix) and Mark (Dynamo)
  • Task: To sell fresh fruit on Moore Street in Dublin city centre. The team that makes the most profit wins
  • Result: Both teams were given €350 to start with. Team Phoenix won the task by a margin of €15
  • Winner: Phoenix
  • Brought into the boardroom: David, Mark, and Ronan
  • Who was fired: David

Week 2

  • Project managers: Orla Power (Phoenix) and Ronan (Dynamo)
  • Task: To organise the launch party of a new computer game. The team that impresses Electronic Arts most wins
  • Result: Phoenix impressed the EA executives and were named winners of the task
  • Winner: Phoenix
  • Brought into the boardroom: Derek, Mark, and Ronan
  • Who was fired: Derek

Week 3

  • Project managers: Avril (Phoenix) and Shane (Dynamo)
  • Task: To organise a 30th birthday party for Supermacs. The team who most improved profits were the winners
  • Result: Dynamo most improved profits
  • Winner: Dynamo
  • Brought into the boardroom: Avril, Stuart, and Ronan
  • Who was fired: Ronan

Week 4

  • Project managers: Orla McAdam (Phoenix) and Brenda (Dynamo)
  • Task: Design a "Personal Loan Card" for Blue Cube Loans, and sell the concept of the Card to three retailers. The team who most impresses the three retailers wins
  • Result: Dynamo chosen by all three retailers
  • Winner: Dynamo
  • Brought into the boardroom: Avril, Joanna and Orla McAdam
  • Who was fired: Avril D

Week 5

  • Project managers: Stuart (Phoenix) and Paddy (Dynamo)
  • Task: Shoot and edit a 45 second TV commercial for "The Elysian" development in Cork City. The team who most impresses Michael O'Flynn (Chairman and Managing Director of said development) wins
  • Result: Dynamo chosen by Michael O'Flynn
  • Winner: Dynamo
  • Brought into the boardroom: Orla McAdam, Shane, and Stuart
  • Who was fired: Orla McAdam
  • Notes: Shane was called back to the boardroom by Stuart. However, Bill recognised Shane's efforts to stand up for Stuart during the presentation earlier in the day, and instantly sent him back to the house, thus rendering him safe

Week 6

  • Project managers: Sarah (Phoenix) and Nicky (Dynamo)
  • Task: Presentation launch of the new 2009 Renault range, and to secure as many sales of used and new cars as possible
  • Result: Both teams had "solid presentations", but Phoenix sold more cars
  • Winner: Phoenix
  • Brought into the boardroom: Joanna, Mark, and Nicky
  • Who was fired: Mark

Week 7

  • Project managers: Shane (Phoenix) and Joanna (Dynamo)
  • Task: Organize a WEEE collection day. The team with the most recycled appliances wins
  • Result: Phoenix were declared winners. Joanna was challenged with (and admitted) cheating - by emailing friends and neighbours and arranging for them to bring items from a nearby recycling centre
  • Winner: Phoenix
  • Brought into the boardroom: Joanna, Nicky, and Orla Power
  • Who was fired: Joanna

Week 8

  • Project managers: Orla (Dynamo) and Brenda (Phoenix)
  • Task: Develop a new brand for "Travel Value Shopping" outlets of Dublin Airport Authority
  • Result: Phoenix adjudged to have won (Dynamo's selected brand name is already a registered company name)
  • Winner: Phoenix
  • Brought into the boardroom: Paddy, Nicky, and Orla Power
  • Who was fired: Paddy

Week 9

  • Project Managers: Nicky (Dynamo) and Sarah (Phoenix)
  • Task: Sell Garmin products across Dublin to make the most profits
  • Result: Team Dynamo had the most profits
  • Winner: Dynamo
  • Brought into the boardroom: Shane, Sarah, and Orla Power
  • Who was fired: Sarah

Week 10

  • Project Managers: Stuart (Dynamo) and Orla (Phoenix)
  • Task: Create a new marketing campaign for Appleby Jewellers, in order to attract customers for the Christmas period
  • Result: Joe Appleby and Eileen Gould of Appleby favoured Dynamo's photo album idea over Phoenix's Christmas tree decoration
  • Winner: Dynamo
  • Brought into the boardroom: Orla Power and Shane
  • Who was fired: Shane

Week 11: Interviews - Semi Finals

  • Semi-Finalists: Brenda, Nicky, Orla, Stuart
  • Task: The four remaining candidates undergo a sequence of intense interviews by three of Bill Cullen's business colleagues
  • Result: Brenda and Nicky through to the final
  • Who was fired: Orla and Stuart
  • Notes: Along with the mandatory firing, Bill felt that he wanted two finalists only, and Stuart was fired as well

Week 12: The Grand Finale

  • Finalists: Brenda, Nicky
  • Task: Raise money for an assigned charity, at a Charity Gala Dinner. Both finalists enlist the help of three of the previously fired candidates
  • Teams: Brenda chose Stuart and the two Orlas; Nicky chose Mark, Paddy and Sarah
  • Result: There was very little in the difference of amounts raised for their charities with Brenda slightly ahead of Nicky in the end. Although Bill questioned Brenda's team management skills noting that some of her energy had dwindled in the final task - he felt compelled to hire her because of her constant performance throughout the series. Bill gave Nicky credit for being a great contestant and said that he had no doubt that she would be picked up by a company
  • Who was hired: Brenda. Although Bill was impressed with both candidates, he wanted someone who would be able to 'hit the ground running'
Elimination Chart
Candidate 1 2 3 4 5 6 7 8 9 10 11 12
Brenda IN IN IN WIN IN IN IN WIN IN IN IN HIRED
Nicky IN IN IN IN IN LOSE BR BR WIN IN IN FIRED
Stuart IN IN BR IN LOSE IN IN IN IN WIN FIRED
Orla P IN WIN IN IN IN IN BR LOSE BR LOSE FIRED
Shane IN IN WIN IN BR IN WIN IN BR FIRED
Sarah IN IN IN IN IN WIN IN IN FIRED
Paddy IN IN IN IN WIN IN IN FIRED
Joanna WIN IN IN BR IN BR FIRED
Mark LOSE BR IN IN IN FIRED
Orla M IN IN IN LOSE FIRED
Avril IN IN LOSE FIRED
Ronan BR LOSE FIRED
Derek IN FIRED
David FIRED
  The contestant was hired and became the apprentice
  The contestant won as project manager on his/her team
  The contestant lost as project manager on his/her team
  The contestant was brought to the final boardroom
  The contestant was fired
  The contestant lost as project manager and was fired

International Interest

The Irish version of the show has been of interest to television stations in other countries, with Australia, New Zealand, and South Africa having expressed interest in airing the show.[citation needed]

References

  1. ^ "The Apprentice coming to Irish TV". RTÉ.ie. 10 June 2008. Retrieved 16 June 2008.
  2. ^ "Brenda wins The Apprentice". 9 December 2008. Retrieved 13 December 2008.
  3. ^ Will Hanafin (15 June 2008). "Irish Apprentice will be confused at barn-bracking". Irish Independent. Retrieved 16 June 2008.
  4. ^ "The Apprentice Ireland Panel". {{cite web}}: Text "The Apprentice Ireland with Bill Cullen on TV3" ignored (help)
  5. ^ http://www.herald.ie/entertainment/tv-radio/celebrity-apprentice-fired-before-first-day-2091083.html
  6. ^ "Reformed addict wins hit TV show". Independent. 15 December 2009. Retrieved 31 December 2009.
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