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| released = November, 2008
| released = Autumn 2008
| genre = [[Farm management]], [[Massively multiplayer online role-playing game|MMORPG]]
| genre = [[Farm management]], [[Massively multiplayer online role-playing game|MMORPG]]
| modes = [[Massively multiplayer online game|Multiplayer online]]
| modes = [[Massively multiplayer online game|Multiplayer online]]
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'''''Happy Farm''''' is a [[social network game]], or [[massively multiplayer online game]], based on farm management [[Simulation video game|simulation]]. It is played predominantly by users in [[Mainland China]] and [[Taiwan]], and is the most popular MMOG in terms of players. There are 23 million daily active users, logging on to the game at least every 24 hours.<ref>{{cite web|url=http://game.dayoo.com/200911/20/68602_100420554.htm |title=外媒關注開心農場：中國擁有最多「在線農民」 - 大洋新聞 |publisher=Game.dayoo.com |date= |accessdate=2010-05-06}}</ref><ref name=rww>{{cite web|url=http://www.readwriteweb.com/archives/china_social_gaming_landscape_whats_coming_next.php |title=China's Social Gaming Landscape: What's Coming Next |publisher=Readwriteweb.com |date= |accessdate=2010-05-06}}</ref> Approximately 15 million urban white-collar workers are estimated to spend more than five hours a day on Happy Farm.<ref name="techgearx1">{{cite web|url=http://www.techgearx.com/china%E2%80%99s-growing-addiction-online-farming-games/ |title=Chinaa€s growing addiction: online farming games &#124; |publisher=Techgearx.com |date=2009-10-29 |accessdate=2010-05-06}}</ref> Because of its popularity, the game's host, [[Tencent QQ]], has capped the number of new players per day at 2 million.<ref>{{cite web|url=http://www.88-bar.com/2009/11/the-happy-farm-explosion/ |title=The Happy Farm explosion &#124; 八八吧 |publisher=88 Bar |date=2009-11-16 |accessdate=2010-05-06}}</ref><ref>{{cite web|url=http://www.zdnetasia.com/china-wants-multiplayer-micropayments-62061926.htm |title=China wants multiplayer, micropayments - Internet - News |publisher=Zdnetasia.com |date=2010-03-16 |accessdate=2010-05-06}}</ref> It allows players to grow crops, trade with others, sell produce, and steal from neighbors.<ref name=rww/>
'''''Happy Farm''''' is a [[social network game]], or [[massively multiplayer online game]], based on farm management [[Simulation video game|simulation]]. It is played predominantly by users in [[Mainland China]] and [[Taiwan]], and is the most popular MMOG in terms of players. There are 23 million daily active users, logging on to the game at least every 24 hours.<ref name="dayoo">{{cite web|url=http://game.dayoo.com/200911/20/68602_100420554.htm |title=外媒關注開心農場：中國擁有最多「在線農民」 - 大洋新聞 |publisher=Game.dayoo.com |date= |accessdate=2010-05-06}}</ref><ref name=rww>{{cite web|url=http://www.readwriteweb.com/archives/china_social_gaming_landscape_whats_coming_next.php |title=China's Social Gaming Landscape: What's Coming Next |publisher=Readwriteweb.com |date= |accessdate=2010-05-06}}</ref>


''Happy Farm'' was released in November 2008 by Chinese social game developer 5 Minutes. A number of games began use similar game mechanics, such as ''Sunshine Farm'', ''Happy Farmer'', ''Happy Fishpond'', and ''Happy Pig Farm''.<ref name="techgearx1"/><ref>{{cite web|author=Elliott Ng |url=http://venturebeat.com/2009/10/29/china-qq-farm-happy-farm-games/ |title=China’s growing addiction: online farming games |publisher=VentureBeat |date=2009-10-29 |accessdate=2010-05-06}}</ref> ''[[Wired (magazine)|Wired]]'' included ''Happy Farm'' in its list of "The 15 Most Influential Games of the Decade" at #14, for its major influence on social network gaming, such as having "inspired a dozen [[Facebook]] clones," the largest being ''[[FarmVille]]''.<ref>{{cite web|last=Kohler|first=Chris|title=14. Happy Farm (2008)|url=http://www.wired.com/gamelife/2009/12/the-15-most-influential-games-of-the-decade/2/|work=The 15 Most Influential Games of the Decade|publisher=''[[Wired (magazine){{!}}Wired]]''|accessdate=10 September 2011|date=December 24, 2009|page=2}}</ref>
''Happy Farm'' was developed by [[Video gaming in the People's Republic of China|Chinese social game developer]] 5 Minutes. Its development was complete in May 2008, testing was complete in July the same year, and the game was released in Autumn 2008.<ref name="techgearx1"/><ref name="venturebeat">{{cite web|author=Elliott Ng |url=http://venturebeat.com/2009/10/29/china-qq-farm-happy-farm-games/ |title=China’s growing addiction: online farming games |publisher=VentureBeat |date=2009-10-29 |accessdate=2010-05-06}}</ref> It allows players to grow crops, trade with others, sell produce, and steal from neighbors.<ref name=rww/> The game was influenced by the [[History of Eastern role-playing video games|Japanese RPG]] series, ''[[Harvest Moon (series)|Harvest Moon]]''.<ref name="techgearx1"/><ref>{{cite web|last=Nutt|first=Christian|title=GDC China: Chinese Indie Game Trends and Opportunities|url=http://www.gamasutra.com/php-bin/news_index.php?story=25601|publisher=[[Gamasutra]]|accessdate=10 September 2011|date=October 11, 2009}}</ref><ref name="wired_farm"/>

==Impact==
There are 23 million daily active users, logging on to the game at least every 24 hours.<ref name="dayoo"/> Approximately 15 million urban white-collar workers are estimated to spend more than five hours a day on Happy Farm.<ref name="techgearx1">{{cite web|url=http://www.techgearx.com/china%E2%80%99s-growing-addiction-online-farming-games/ |title=Chinaa€s growing addiction: online farming games &#124; |publisher=Techgearx.com |date=2009-10-29 |accessdate=2010-05-06}}</ref> Because of its popularity, the game's host, [[Tencent QQ]], has capped the number of new players per day at 2 million.<ref>{{cite web|url=http://www.88-bar.com/2009/11/the-happy-farm-explosion/ |title=The Happy Farm explosion &#124; 八八吧 |publisher=88 Bar |date=2009-11-16 |accessdate=2010-05-06}}</ref><ref>{{cite web|url=http://www.zdnetasia.com/china-wants-multiplayer-micropayments-62061926.htm |title=China wants multiplayer, micropayments - Internet - News |publisher=Zdnetasia.com |date=2010-03-16 |accessdate=2010-05-06}}</ref>

A number of games have used similar game mechanics, such as ''Sunshine Farm'', ''Happy Farmer'', ''Happy Fishpond'', and ''Happy Pig Farm''.<ref name="techgearx1"/><ref name="venturebeat"/> ''Happy Farm'' went on to inspire many more farming social network games, including ''[[FarmVille]]'', ''[[Farm Town]]'', ''Country Story'', ''Barn Buddy'', ''Sunshine Ranch'', and ''Happy Harvest'', as well as parodies such as ''Jungle Extreme'' and ''Farm Villain''.<ref name="wired_farm">{{cite web|last=Kohler|first=Chris|title=Farm Wars: How Facebook Games Harvest Big Bucks|url=http://www.wired.com/gamelife/2010/05/farm-wars/|work=[[Wired (magazine){{!}}Wired]]|accessdate=12 September 2011|date=May 19, 2010}}</ref><ref>{{cite web|title=Facebook》到開心農場歡呼收割|url=http://life.chinatimes.com/2009Cti/Channel/Life/life-article/0,5047,100304+112009090100272,00.html|work=[[China Times]]|accessdate=12 September 2011|date=2009-09-01}} ([http://translate.google.co.uk/translate?sl=auto&tl=en&js=n&prev=_t&hl=en&ie=UTF-8&layout=2&eotf=1&u=http%3A%2F%2Flife.chinatimes.com%2F2009Cti%2FChannel%2FLife%2Flife-article%2F0%2C5047%2C100304%2B112009090100272%2C00.html&act=url Translation])</ref> ''[[Wired (magazine)|Wired]]'' included ''Happy Farm'' in its list of "The 15 Most Influential Games of the Decade" at #14, for its major influence on social network gaming, particularly for having "inspired a dozen [[Facebook]] clones," the largest being [[Zynga]]'s ''FarmVille''.<ref>{{cite web|last=Kohler|first=Chris|title=14. Happy Farm (2008)|url=http://www.wired.com/gamelife/2009/12/the-15-most-influential-games-of-the-decade/2/|work=The 15 Most Influential Games of the Decade|publisher=''[[Wired (magazine){{!}}Wired]]''|accessdate=10 September 2011|date=December 24, 2009|page=2}}</ref> In 2009, ''Harvest Moon'' developers [[Marvellous Entertainment]] eventually released released their own farming social network game, ''Bokujo Monogatari'', for the Japanese site [[Mixi]].<ref>{{cite web|title=The Rise Of FarmVille And How Harvest Moon Can Grow From It|url=http://www.siliconera.com/2010/05/06/the-rise-of-farmville-and-how-harvest-moon-can-grow-from-it/|work=Siliconera|accessdate=12 September 2011|author=Spencer|date=May 6, 2010}}</ref><ref>{{cite web|title=Mixiアプリモバイルが開始、11月には課金APIの公開も|url=http://japan.cnet.com/news/media/20402355/|publisher=[[CNET]]|accessdate=12 September 2011|author=Michiko Nagai|year=October 27, 2009}}</ref>


==See also==
==See also==

Revision as of 02:54, 12 September 2011

Developer(s)5 Minutes
Publisher(s)5 Minutes
Platform(s)Microsoft Windows, Mac OS X,
ReleaseAutumn 2008
Genre(s)Farm management, MMORPG
Mode(s)Multiplayer online

Happy Farm is a social network game, or massively multiplayer online game, based on farm management simulation. It is played predominantly by users in Mainland China and Taiwan, and is the most popular MMOG in terms of players. There are 23 million daily active users, logging on to the game at least every 24 hours.[1][2]

Happy Farm was developed by Chinese social game developer 5 Minutes. Its development was complete in May 2008, testing was complete in July the same year, and the game was released in Autumn 2008.[3][4] It allows players to grow crops, trade with others, sell produce, and steal from neighbors.[2] The game was influenced by the Japanese RPG series, Harvest Moon.[3][5][6]

Impact

There are 23 million daily active users, logging on to the game at least every 24 hours.[1] Approximately 15 million urban white-collar workers are estimated to spend more than five hours a day on Happy Farm.[3] Because of its popularity, the game's host, Tencent QQ, has capped the number of new players per day at 2 million.[7][8]

A number of games have used similar game mechanics, such as Sunshine Farm, Happy Farmer, Happy Fishpond, and Happy Pig Farm.[3][4] Happy Farm went on to inspire many more farming social network games, including FarmVille, Farm Town, Country Story, Barn Buddy, Sunshine Ranch, and Happy Harvest, as well as parodies such as Jungle Extreme and Farm Villain.[6][9] Wired included Happy Farm in its list of "The 15 Most Influential Games of the Decade" at #14, for its major influence on social network gaming, particularly for having "inspired a dozen Facebook clones," the largest being Zynga's FarmVille.[10] In 2009, Harvest Moon developers Marvellous Entertainment eventually released released their own farming social network game, Bokujo Monogatari, for the Japanese site Mixi.[11][12]

See also

References

  1. ^ a b "外媒關注開心農場：中國擁有最多「在線農民」 - 大洋新聞". Game.dayoo.com. Retrieved 2010-05-06.
  2. ^ a b "China's Social Gaming Landscape: What's Coming Next". Readwriteweb.com. Retrieved 2010-05-06.
  3. ^ a b c d "Chinaa€s growing addiction: online farming games |". Techgearx.com. 2009-10-29. Retrieved 2010-05-06. {{cite web}}: C1 control character in |title= at position 7 (help)
  4. ^ a b Elliott Ng (2009-10-29). "China's growing addiction: online farming games". VentureBeat. Retrieved 2010-05-06.
  5. ^ Nutt, Christian (October 11, 2009). "GDC China: Chinese Indie Game Trends and Opportunities". Gamasutra. Retrieved 10 September 2011.
  6. ^ a b Kohler, Chris (May 19, 2010). "Farm Wars: How Facebook Games Harvest Big Bucks". Wired. Retrieved 12 September 2011.
  7. ^ "The Happy Farm explosion | 八八吧". 88 Bar. 2009-11-16. Retrieved 2010-05-06.
  8. ^ "China wants multiplayer, micropayments - Internet - News". Zdnetasia.com. 2010-03-16. Retrieved 2010-05-06.
  9. ^ "Facebook》到開心農場歡呼收割". China Times. 2009-09-01. Retrieved 12 September 2011. (Translation)
  10. ^ Kohler, Chris (December 24, 2009). "14. Happy Farm (2008)". The 15 Most Influential Games of the Decade. Wired. p. 2. Retrieved 10 September 2011. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ Spencer (May 6, 2010). "The Rise Of FarmVille And How Harvest Moon Can Grow From It". Siliconera. Retrieved 12 September 2011.
  12. ^ Michiko Nagai (October 27, 2009). "Mixiアプリモバイルが開始、11月には課金APIの公開も". CNET. Retrieved 12 September 2011.

External links


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