Beverage Institute for Health and Wellness: Difference between revisions
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The '''Beverage Institute for Health and Wellness''' is an organization set up by [[the Coca-Cola Company]] in 2005, whose purpose is, according to its website, "to use evidence-based science to advance knowledge and understanding of beverages, beverage ingredients, and the important role that active healthy lifestyles play in supporting health and wellbeing."<ref>{{cite web | url=http://beverageinstitute.org/us/about-us/#sthash.AcApJfP3.dpuf | title=BIHW: About Us | accessdate=22 August 2013}}</ref> It was announced in 2005, when Coca-Cola executive Donald Short, then the company's vice president, published a paper about his company's commitments to consumers' health in the [[American Journal of Clinical Nutrition]].<ref>{{cite pmid|16002832}}</ref> The Institute "sponsors continuing professional education for registered dietitians, nurses and other professionals."<ref>{{cite web | url=http://articles.philly.com/2012-02-08/news/31038027_1_coca-cola-north-america-healthy-lifestyle-choices-long-term-health | title=Critics pounce on Coke, Pepsi health initiatives | work=[[Philly.com]] | date=8 February 2012 | accessdate=22 August 2013 | author=Deardorff, Julie}}</ref> [[Michele Simon]], in a report by the [[Center for Food Safety]], wrote, "Coca-Cola is a master at public relations, so it’s no surprise that its institute operates on numerous levels. One is to dispel any notions that its products might be harmful, for example, by |
The '''Beverage Institute for Health and Wellness''', established in 2004 and based in [[Houston, Texas]],<ref>{{cite web | url=http://www.nutraceuticalsworld.com/issues/2004-04/view_industry-news/coca-cola-creates-beverage-institute-for-health-am/ | title=Coca-Cola Creates Beverage Institute For Health & Wellness | publisher=Nutraceuticals World | date=1 April 2004 | accessdate=22 August 2013}}</ref> is an organization set up by [[the Coca-Cola Company]] in 2005, whose purpose is, according to its website, "to use evidence-based science to advance knowledge and understanding of beverages, beverage ingredients, and the important role that active healthy lifestyles play in supporting health and wellbeing."<ref>{{cite web | url=http://beverageinstitute.org/us/about-us/#sthash.AcApJfP3.dpuf | title=BIHW: About Us | accessdate=22 August 2013}}</ref> It was announced in 2005, when Coca-Cola executive Donald Short, then the company's vice president, published a paper about his company's commitments to consumers' health in the [[American Journal of Clinical Nutrition]].<ref>{{cite pmid|16002832}}</ref> The Institute "sponsors continuing professional education for registered dietitians, nurses and other professionals."<ref>{{cite web | url=http://articles.philly.com/2012-02-08/news/31038027_1_coca-cola-north-america-healthy-lifestyle-choices-long-term-health | title=Critics pounce on Coke, Pepsi health initiatives | work=[[Philly.com]] | date=8 February 2012 | accessdate=22 August 2013 | author=Deardorff, Julie}}</ref> [[Michele Simon]], in a report by the [[Center for Food Safety]], wrote, "Coca-Cola is a master at public relations, so it’s no surprise that its institute operates on numerous levels. One is to dispel any notions that its products might be harmful, for example, by distracting the public with words like “hydration” and “energy balance.”"<ref>{{cite web | url=http://www.centerforfoodsafety.org/files/cfs_front_groups_79234.pdf | title=Best Public Relations that Money Can Buy | publisher=Center for Food Safety | date=May 2013 | accessdate=22 August 2013 | author=Simon, Michele | pages=14}}</ref> |
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==Rhona Applebaum== |
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The Institute is led by '''Rhona S. Applebaum''', PhD, who is also the Company's Chief Science and Health Officer. In addition, she serves on the scientific advisory board of the [[Food and Drug Administration]]. She also serves on the boards of the [[International Life Sciences Institute]], the [[University of Georgia]]'s Center for Food Safety, and the [[University of Massachusetts Amherst]] Food Science Strategic Policy Alliance. Previously, she was Executive Vice President and Chief Science Officer for the [[National Food Processors Association]]. She received her undergraduate degree from [[Wilson College (Pennsylvania), her M.S. from Drexel University, and her PhD from the [[University of Wisconsin Madison]]<ref>{{cite web | url=http://www.togethercounts.com/at-school/meet-the-scientists/applebaum#sthash.kAlyjosA.dpuf | title=Rhona S. Applebaum, PhD | publisher=Togethercounts.com | accessdate=22 August 2013}}</ref>. |
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==References== |
==References== |
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{{Reflist}} |
{{Reflist}} |
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Revision as of 19:19, 22 August 2013
The Beverage Institute for Health and Wellness, established in 2004 and based in Houston, Texas,[1] is an organization set up by the Coca-Cola Company in 2005, whose purpose is, according to its website, "to use evidence-based science to advance knowledge and understanding of beverages, beverage ingredients, and the important role that active healthy lifestyles play in supporting health and wellbeing."[2] It was announced in 2005, when Coca-Cola executive Donald Short, then the company's vice president, published a paper about his company's commitments to consumers' health in the American Journal of Clinical Nutrition.[3] The Institute "sponsors continuing professional education for registered dietitians, nurses and other professionals."[4] Michele Simon, in a report by the Center for Food Safety, wrote, "Coca-Cola is a master at public relations, so it’s no surprise that its institute operates on numerous levels. One is to dispel any notions that its products might be harmful, for example, by distracting the public with words like “hydration” and “energy balance.”"[5]
Rhona Applebaum
The Institute is led by Rhona S. Applebaum, PhD, who is also the Company's Chief Science and Health Officer. In addition, she serves on the scientific advisory board of the Food and Drug Administration. She also serves on the boards of the International Life Sciences Institute, the University of Georgia's Center for Food Safety, and the University of Massachusetts Amherst Food Science Strategic Policy Alliance. Previously, she was Executive Vice President and Chief Science Officer for the National Food Processors Association. She received her undergraduate degree from [[Wilson College (Pennsylvania), her M.S. from Drexel University, and her PhD from the University of Wisconsin Madison[6].
References
- ^ "Coca-Cola Creates Beverage Institute For Health & Wellness". Nutraceuticals World. 1 April 2004. Retrieved 22 August 2013.
- ^ "BIHW: About Us". Retrieved 22 August 2013.
- ^ Attention: This template ({{cite pmid}}) is deprecated. To cite the publication identified by PMID 16002832, please use {{cite journal}} with
|pmid=16002832instead. - ^ Deardorff, Julie (8 February 2012). "Critics pounce on Coke, Pepsi health initiatives". Philly.com. Retrieved 22 August 2013.
- ^ Simon, Michele (May 2013). "Best Public Relations that Money Can Buy" (PDF). Center for Food Safety. p. 14. Retrieved 22 August 2013.
- ^ "Rhona S. Applebaum, PhD". Togethercounts.com. Retrieved 22 August 2013.