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{#REDIRECT [[YossarianLives]]
{{Use dmy dates|date=July 2013}}
{{R from modification}}
{{Use British English|date=July 2013}}
{{about|the search engine|the book|Catch 22|character|Yossarian}}
{{Infobox Website
|name = YossarianLives!
|logo =
|screenshot =
|commercial = Yes
|location = London, UK
|type = [[web search engine|search engine]], metaphorical search engine
|language = English
|registration =
|owner = Yossarian Lives, Ltd.
|author = J. Paul Neeley, Daniel Foster-Smith, Dr. Katia Shutova
|launch date = Alpha - December, 2012
|current status = Active
|url = {{URL|http://yossarianlives.com}}
| alexa = 2,082,073 ({{as of|2013|7|19|alt=July 2013}})<ref name="alexa">{{cite web|url= http://www.alexa.com/siteinfo/yossarianlives.com |title= Yossarianlives.com Site Info | publisher= [[Alexa Internet]] |accessdate= 2013-01-25 }}</ref><!--Updated monthly by RileyBot.-->
}}

'''YossarianLives''' is a [[metaphorical]] search engine, a type of Internet [[web search engine|search engine]].<ref name="NewScientistJan2012" /> Its algorithms return results that are disparate, but potentially metaphorically related to the users query. These results are inteneded to encourage creative thinking and diversity of thought. "We don't want you to know what everyone else knows, we want you to generate new knowledge."<ref name="NewScientistJan2012" /> The search engine emphasizes new knowledge vs. the reinforcing of existing information.<ref name="DBA2011">{{Cite web|url = https://www.db.com/unitedkingdom/docs/2011_Winners3.pdf|title = Deutsche Bank Awards 2011|accessdate = 22 January , 2013|last = Deutsche Bank|authorlink = |year = undated}}</ref> The site works to avoid the "[[filter bubble]]" by returning results that are conceptually related but disparate, compared with traditional search engines that return the most popular or common results.<ref name="TimesApr2012">{{cite web|url=http://www.timescrest.com/life/finding-more-than-what-you-seek-7719|title=Finding more than what you seek|publisher=[[Times of India]]|last = Dang|first = Gitanjali |date=14 April 2012}}</ref>

The company is based in [[London]], [[UK]].

== History ==
YossarianLives was founded by Daniel Foster-Smith, J. Paul Neeley, and Dr. Katia Shutova in 2011. The idea for the engine came to Foster-Smith & Neeley in February 2011 during a late night conversation while students at the [[Royal College of Art]] in Design Interactions.<ref name="TimesApr2012" /><ref name="FAQ">{{Cite web|url = http://blog.yossarianlives.com/FAQ|title = FAQ|accessdate = 22 January , 2013|last = YossarianLives!|authorlink = |year = undated}}</ref><ref name="WiredApr2012">{{cite web|url=http://www.wired.co.uk/magazine/archive/2012/05/play/the-metaphorical-google|title=Search the metaphorical Google with YossarianLives|publisher=[[WIRED]]|last = Cheshire|first = Tom|date=5 April 2012}}</ref> The next month, while visiting the [[Cambridge Computer Lab]] and sharing their initial work, the two were introduced to Katia Shutova, a researcher completing her PhD in computational approaches to figurative language. The three discussed the possibilities of incorporating Shutova's research, and she joined as the third co-founder.<ref name="TimesApr2012" />

Neeley states that YossarianLives! aims to find new ways around the "[[filter bubble]]," helping people generate new ideas, suggesting that "Search engines make suggestions based on what everyone else has searched for. Instead of inviting us to stretch or grow, these algorithms collapse possibilities."<ref name="TimesApr2012"/>

The ambitions and difficulties of the project have been highlighted by observers.<ref name="NewScientistJan2012">{{cite web|url=http://www.newscientist.com/article/mg21328536.500-metaphorical-search-engine-finds-creative-new-meanings.html|title=Metaphorical search engine finds creative new meanings|publisher=[[NewScientist]]|last = Aron|first = Jacob|date=24 February 2012}}</ref> As an example, YossarianLives! talks about "The [[Stephen Fry]] Problem," an issue where individual users understanding of particular [[metaphor|metaphors]] vary.<ref name="StevenFry">{{Cite web|url = http://blog.yossarianlives.com/post/37825251434/the-stephen-fry-problem|title = "The Stephen Fry Problem"|accessdate = 22 January , 2013|last = YossarianLives!|authorlink = |year = undated}}</ref>

In June 2011 YossarianLives won a [[Deutsche Bank]] Award. The awards provide funding for creative enterprise in the UK.<ref name="DBA2011"/>

In November 2011 YossarianLives won a placement in Wave IV at InnovationRCA,<ref>{{cite news |url=http://www.innovation.rca.ac.uk/178-1128/all/1/Welcome-to-Wave-V---new-ventures-join-the-InnovationRCA-Incubator-.aspx|date=19 January 2013|title=Welcome to Wave V: seven new ventures join the InnovationRCA Incubator|author= InnovationRCA }}</ref> a [[James Dyson]] and [[NESTA]] funded incubator.<ref>{{cite news |url=http://www.innovation.rca.ac.uk/1092/all/1/business-incubation.aspx|date=|title=Business Incubation|author= InnovationRCA|accessdate = 22 January 2013}}</ref>

YossarianLives! was a finalist at [[Seedcamp]]'s January London 2012 Event,<ref name="Seedcamp2012">{{Cite web|url = http://www.seedcamp.com/2012/01/introducing-22-teams.html|title = Introducing a record 22 Teams for Seedcamp London|accessdate = 22 January , 2013|last = Seedcamp|authorlink = |year = }}</ref><ref name="ObserverJan2012">{{cite web|url=http://www.guardian.co.uk/business/2012/feb/05/seedcamp-tech-startups-entrepreneurs-investment|title=Seedcamp London: the other Dragons' Den|publisher=[[The Observer]]|last = Silver|first = James|date=5 February 2012}}</ref> and the winner of the Thinking Digital Start-Up Competition in May 2012.<ref name="MetroJun2012">{{cite news |url=http://metro.co.uk/2012/06/05/thinking-big-with-the-thinking-digital-technology-conference-455769/|date=5 June 2012|title=Thinking big with the Thinking Digital technology conference|author= Ross McGuinness|publisher=[[Metro_(British_newspaper)|the Metro]]}}</ref>

In January 2013 in an article on [[Google]] the future of search by The Observer, YossarianLives! was listed as a [[Google]] alternative along with [[Wolfram Alpha]], [[Facebook Graph Search]], and [[DuckDuckGo]].<ref name="ObserverJan2013">{{cite news |url=http://www.guardian.co.uk/technology/2013/jan/19/google-search-knowledge-graph-singhal-interview/|date=19 January 2013|title=Google and the future of search: Amit Singhal and the Knowledge Graph|author= Tim Adams }}</ref>

== Features ==
The site currently uses metaphor to return images that are conceptually related to the query.<ref name="ObserverJan2013" />

A "Resonance" button improves the users search results over time.<ref name="ObserverJan2013" />

== Reception ==
YossarianLives has seen coverage in [[The Observer]], [[Wired_(magazine)|WIRED]], the [[NewScientist]], [[Metro_(British_newspaper)|the Metro]], and the [[Times_of_India|TImes of India]].<ref name="ObserverJan2012" /><ref name="ObserverJan2013" /><ref name="WiredApr2012" /><ref name="MetroJun2012" /><ref name="TimesApr2012"/>

[[The Observer]] suggested YossarianLives was "out there" but "if it works, potentially disruptive."<ref name="ObserverJan2012" /> A "look the other way" search engine good for "generating ideas."<ref name="ObserverJan2013" />

[[Wired_(magazine)|WIRED]] has called the engine "the metaphorical google."<ref name="WiredApr2012" />

The name of the search engine has been a topic of discussion.<ref name="TDC2012">{{Cite web|url = http://thinkingdigital.videojuicer.com/startup-competition/index.html|title = Thinking Digital Startup Competition|accessdate = 22 January , 2013|last = Thinking Digital|authorlink = |year = }}</ref> According to a NewScientist article, "The name is derived from the anti-hero of the novel Catch-22, as the company wants to solve the catch-22 of existing search engines, which they say help us to access current knowledge but also harm us by reinforcing that knowledge above all else."<ref name="NewScientistJan2012" /> Neeley defends the name and suggests it is working well for the company.<ref name="TDC2012" /> The company outlines several reasons why they love the name, and suggest that on several occasions its been called the best company name ever.<ref name="YossName">{{Cite web|url = http://blog.yossarianlives.com/post/25939325675/whats-in-a-name|title = What's in a name|accessdate = 22 January , 2013|last = YossarianLives!|authorlink = |year = }}</ref>

== See also ==
* [[Comparison of web search engines]]
* [[List of search engines]]

== References ==
{{reflist|30em}}

== External links ==
* {{Official website|http://www.yossarianlives.com/}}

[[Category:Internet search engines]]
[[Category:Internet properties established in 2012]]
[[Category:Companies based in London]]

Revision as of 18:06, 29 August 2013

{#REDIRECT YossarianLives