MEDIA sub-programme of Creative Europe

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Logo of the MEDIA Programme

The MEDIA Programme of the European Union is designed to support the European film- and audiovisual industries. It provides support for the development, promotion and distribution of European works within Europe and beyond. The current MEDIA 2007 programme (2007-2013) is the fourth multi-annual programme since 1991. (MEDIA 95 (1991 – 1995), MEDIA II (1996 – 2000), MEDIA Plus (2001 – 2006), MEDIA 2007 (2007 – 2013)). Additionally MEDIA Mundus (2011-2013) is created for the cooperation between Europe and third countries. A new seven years' programme is currently being negotiated within the EU institutions on basis of the Commission's proposal of a new programme for Creative Europe. From MEDIA European producers can apply for grants to film-, televisions- and interactive projects, festivals and markets can apply for promotion events on behalf of European films, distributors and sales agents for support to launch non-national films in European theatres. Training providers may apply for training activities for increasing the competence and cooperation among the professionals, and MEDIA Mundus provides for closer collaboration between Europe and audiovisual players in third countries.

Main objectives

In general the MEDIA Programme of the European Union supports phases before and after the production of audiovisual works. The production phase is mainly financed by national and regional financiers and funds as well as private sources. MEDIA's main objectives are:

• to strengthen the development and the quality of European audiovisual works, reflecting and respecting Europe’s cultural identity and heritage
• to increase the circulation of European works within Europe and beyond
• to strengthen the promotion and competitiveness of European films
• to facilitate cooperation and networking and access to finance
• to encourage the development and use of digital technologies.

The target groups are the many different players of the audiovisual industries: Producers, distributors, sales agents, film schools, training providers, film festivals, film markets, cinema owners, technology providers and others.

Support schemes

In order to obtain its objectives, the MEDIA Programmes offers a variety of support schemes:

Training MEDIA provides international professional training opportunities by co-financing over 60 courses in script and project development; management, legal and finance issues; marketing and distribution; new media and new technology; animation; and documentaries. Information on calls about Traning on the MEDIA programme official website

Development fundingMEDIA supports independent European production companies in the development of animation, creative documentaries or fiction projects intended for European and international TV and theatrical markets. Support is provided for single projects or a slate of three to five projects. Similar support is available for interactive works developed specifically to complement an audiovisual project. Information on calls about Development funding on the MEDIA programme official website

Access to Finance “i2i Audiovisual” facilitates access to financing from banks and other financial institutions by subsidising part of the production-related financial costs, such as insurance, financial interest and completion bonds. Information on calls about "i2i Audivisual" on the MEDIA programme official website

MEDIA Production Guarantee Fund This fund facilitates access to private sources of financing for film producers by guaranteeing part of their bank loans. The scheme is implemented by the Institut pour le Financement du Cinéma et des Industries Culturelles in France and the Sociedad de Garantía recíproca para el Sector Audiovisual in Spain.

Support for television broadcasting This funding encourages independent European audiovisual production companies to produce work (fiction, documentaries or animated films) that involves the participation or cooperation of at least three broadcasters – and preferably more – from several Member States. Information on calls about Television broadcasting on the MEDIA programme official website

Support for Distribution MEDIA supports the circulation of European audiovisual works across MEDIA Programme countries. Financial backing is available as automatic or selective support for distributors, automatic support for sales agents, support for Video on Demand and Digital Cinema Distribution (VOD-DCD), and support to cinemas through the Europa Cinemas network. Information on calls about Distribution on the MEDIA programme official website

Pilot Projects Pilot projects ensure that the latest developments on the information and communication technology markets are introduced and taken up by the players of the European audiovisual sector. Information on calls about Pilot Projects and VOD on the MEDIA programme official website

Market Access MEDIA supports most major markets and coproduction forums in Europe in order to foster the greatest possible diversity and quality of projects and works, as well as the mobility of professionals. MEDIA also provides an umbrella stand, advisory and logistic services for European professionals at the European Film Market (Berlin), MIPTV, MIPCOM and the Marché du Film at the Festival de Cannes Information on calls about Market access on the MEDIA programme official website

Festivals Every year the MEDIA programme supports nearly one hundred festivals in Europe notable for their particularly rich and varied programme of European films, their efforts to engage with the general public and their activities involving professionals in large numbers. Information on calls about Festivals on the MEDIA programme official website

MEDIA Mundus Launched in 2011, the MEDIA Mundus programme is a broad international cooperation programme for the audiovisual industry to strengthen cultural and commercial relations between Europe’s film industry and filmmakers from other countries. The EU is providing EUR 5 million of funding per year from 2011 to 2013 for projects submitted by audiovisual professionals from Europe in cooperation with their counterparts from the rest of the world. MEDIA Mundus finances training, networking and market events for professionals and encourages distribution and circulation of European and international films. Information on calls about MEDIA Mundus on the MEDIA programme official website

Budget

The division of the total budget across these five action lines shows that the distribution of European works is a clear priority. The goal is to increase their circulation outside their originating country and worldwide. The programme has a budget of €755 million for the 2007‒2013 period.
Budget line divide: Distribution 55%
Development 20%
Promotion 9%
Training 7%
Horizontal actions/ Pilot projects 5%/4%

Future programme: Creative Europe

The Commission’s proposal for a Creative Europe programme for the period 2014-2020 will bring the current culture and audiovisual programmes under a single umbrella with distinct identities. The new programme proposed will consist of three strands: one for MEDIA, one for Culture and a cross-sectoral strand to promote cross-border policy cooperation and foster innovative approaches to audience building and access to finance. The proposals for Creative Europe (2014 – 2020) is currently being discussed and negotiated in the European Parliament and in the EU Council. A final decision is expected in the autumn of 2013

Supported films

MEDIA supported films include:

• Europa (1991)
• Delicatessen (1991)
• Les Amants du Pont-Neuf (1991)
• The House of the Spirits (1993)
• Orlando (1993)
• Nattevagten (1994)
• Il Postino (1994)
• Land and Freedom (1995)
• Flamenco (1995)
• Trainspotting (1996)
• Drifting Clouds (1996)
• Secrets & Lies (1996)
• Hamsun (1996)
• Farinelli (1996)
• Breaking the Waves (1996)
• La promesse] (1997)
• La vita è bella (1997)
• Smilla's Sense of Snow (1997)
• Western (1997)
• On connaît la chanson (1998)
• The Full Monty (1998)
• Festen (1998)
• Fucking Åmål (1998)
• Idioterne (1998)
• Kirikou et la Sorcière (1998)
• My Name Is Joe (1998)
• Todo sobre mi madre (1999)
• East Is East (1999)
• 101 Reykjavík (2000)
• Dancer in the Dark (2000)
• Italiensk for begyndere (2000)

2000 Angels of the Universe by Fridrik Thor Fridriksson/

• Les Triplettes de Belleville (2003)

2012 A Royal Affaire by Nikolaj Arcel/ 2012 Play by Ruben Östlund/ 2012 Shame by Steve McQueen/ 2012 Amour by Michael Haneke/ 2012 Babycall by Pål Sletaune/ 2012 Barbara by Christian Petzold/ 2012 The Hunt by Thomas Vinterberg/ 2012 Rust and Bones by Jacques Audiard/ 2012 Paradise: Love by Ulrich Seidl/ 2012 To Rome with Love by Woody Allen/

2011 Pina by Wim Wenders/ 2011 Tomboy by Céline Sciammen/ 2011 Headhunters by Morten Tyldum/ 2011 Le Havre by Aki Kaurismäki/ 2011 The Kid with the Bike by Jean-Pierre et Luc Dardenne/ 2011 The Snows of Kilimanjaro by Robert Guédiguian/ 2011 Melancholia by Lars von Trier/ 2011 Oslo, 31 August by Joachim Trier/ 2011 The Iron lady by Phyllida Lloyd/ 2011 Polisse by Maïwenn/ 2011 We need to talk about Kevin by Lynne Ramsay/

2010 Des hommes et des dieux /Of gods and men by Xavier Beauvois/ 2010 Illégal by Olivier Masset-Depasse/ 2010 In a Better World/Hævnen by Susanne Bier/ 2010 The King's Speech by Tom Hooper/ 2010 Submarino by Thomas Vinterberg/ 2010 Sound of Noise by Ola Simonsson/Johannes Stjärne Nilsson/ 2010 Eastern drift by Šarūnas Bartas/

2009 Das weisse Band/The white ribbon by Michael Haneke/ 2009 Un prophète/A Prophet by Jacques Audiard/ 2009 Antichrist by Lars von Trier/ 2009 An Education by Lone Scherfig/ 2009 The Good Heart by Dagur Kari Petursson/ 2009 Videocracy by Erik Gandini/ 2009 The Queen and I by Nahid Persson Sarvestani/ 2009 Broken Embraces/Etreintes brisées by Pedro Almodóvar/ 2009 Three Seasons in Hell/3 sezóny v pekle by Tomáš Mašín/ 2009 L'illusioniste/The Illusionist by Sylvain Chomet/

2008 Gomorra by Matteo Garrone/ 2008 Slumdog millionnaire by Danny Boyle/ 2008 Entre les murs by Laurent Cantet/ 2008 Niko and the Way to the Stars by Kari Juusonen & Michael Hegner/ 2008 Le silence de Lorna by Jean-Pierre et Luc Dardenne/ 2008 Waltz with Bashir by Ari Folman/ 2008 The bug trainer by Rasa Miškinytė/ 2008 The Queen by Stephen Frears/ 2008 Séraphine by Martin Provost/ 2008 Rabbit a’la Berlin by Bartek Konopka/ 2008 33 scenes of life by Małgorzata Szumowska/ 2008 Hunger by Steve Mcqueen/

2007 Auf der anderen Seite/On the other side by Fatih Akin/ 2007 Die Fälscher by Stefan Ruzowitzky/ 2007 4 Months, 3 Weeks and 2 Days by Chris Mungiu/ 2007 Persepolis by Marjane Satrapi / Vincent Paronnaud/ 2007 Irina Palm by Sam Garbarski/ 2007 Christmas Story by Juha Wuolijoki/ 2007 Control by Anton Corbijn 2007 Funny games by Michael Haneke/ 2007 The Diving Bell and the Butterfly by Julian Schnabel/ 2007 Fly me to the moon by Ben Stassen/

2006 Das Leben der Anderen /The life of others by Florian Henckel Von Donnersmarck/ 2006 La marche de l'empereur/ March of the Penguins by Luc Jacquet/ 2006 Volver by Pedro Almodóvar/ 2006 This is England by Shane Meadows/ 2006: The wind that shakes the barley/Le vent se lève by Ken Loach/ 2006 After the Wedding/Efter brylluppet by Susanne Bier/ 2006 Pan's Labyrinth/El laberinto del fauno by Guillermo del Toro/ 2006 Zwartboek by Paul Verhoeven/ 2006 Taxidermia by György Pálfi/

2005 L'Enfant by Jean-Pierre et Luc Dardenne/ 2005 Mar adentro by Alejandro Amenábar/ 2005 Hidden/Caché by Michael Haneke/ 2005 Habana Blues by Benito Zambrano/ 2005 Iberia by Carlos Saura/ 2005 Paradise now by Hany Abu-Assad/ 2005 Va, vis et deviens/ Live and become by Radu Mihăileanu/ 2005 Match Point by Woody Allen/

2004 Sophie Scholl - The Final Days/Sophie Scholl - Die Letzen Tage by Marc Rothemund/ 2004 La Mala Educación by Pedro Almodóvar/ 2004 Das Untergang/The Downfall by Oliver Hirschbiegel/ 2004 Gegen die Wand/Head On by Fatih Akin/

2003 The girl with the pearls earring by Peter Webber/ 2003 Goodbye Lenin by Wolfgang Becker/ 2003 Dogville by Lars von Trier/ 2003 La Meglio Gioventù by Marco Tullio Giordana/ 2003 In this world by Michael Winterbottom/ 2003 Nói albínói by Dagur Kári Petursson/

2002 The Pianist/Le pianiste by Roman Polanski/ 2002 Être et avoir/To Be and To Have by Nicolas Philibert/ 2002 The man without a past by Aki Kaurismäki/ 2002 Habla con ella by Pedro Almodóvar/ 2002 Lilja 4-ever by Lukas Moodysson/ 2002 The hours by Stephen Daldry/ 2002 8 Femmes/8 women by François Ozon/ 2002 Respiro by E. Crialese/ 2002 Hundstage/Dog Days by Ulrich Seidl/

2001 Le fabuleux destin d'Amélie Poulain by Jean-Pierre Jeunet/ 2001 La pianiste/Die Klavierspielerin by Michael Haneke/ 2001 Billy Elliot by Stephen Daldry/ 2001 Elling by Peter Næss/ 2001 No man´s land by Danis Tranovic/ 2001 La stanza del figlio/La chambre du fils by Nanni Moretti/

Members

MEDIA Participation The MEDIA Programme addresses in particular small and medium sized companies (SMEs) in the participating countries. In addition to the 28 EU-countries (Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK), also Iceland, Liechtenstein, Norway and Switzerland are members of the MEDIA Programme. MEDIA Desks and Antennas have been established in all participating countries. These are national offices for promotion, information and guidance – and constitute in itself a valuable network of knowledge and cooperation within the European audiovisual industries.

Festivals

Yearly nearly one hundred film festivals receive MEDIA support. Among them: Brussels Film festival/ Kraków Film Festival/ Zagreb Film festival/ Semaine de la Critique de Cinema, Cannes/ Nordic Filmdays, Lubeck/ DOK.fest, Munich/ Thessaloniki Film Festival/ Gothenburg International Film festival.

Markets

Markets are opportunities for professionals to meet, exchange ideas, learn and network. The MEDIA Programme invests some EUR 10 million annually in the development of a coordinated framework of regional and international markets. Amongst them are: Marché du Film, Cannes/ MIPTV & MIPCOM, Cannes/ European Film Market, Berlin/ The European Film Awards/ European Film promotion/ Cartoon Movie/ European Documentary Network/ New Nordic Films/ IDFA, Amsterdam.

Training

MEDIA provides international professional training opportunities by co-financing over 60 courses in script and project development, management, legal and finance issues, marketing and distribution, new media and new technology, animation and documentaries. The courses share a common goal: the collaboration and competitiveness of the European film industry. ACE/ Focal/ Erich Pommer Institute/ EAVE/ Berlinale Talent Campus/ Cartoon Masterclasses/ Power to the Pixel.

Administration

MEDIA is an abbreviation from French: Mesures pour Encourager de Developpment de L'Industrie Audiovisuelle - "measures to support the development of the audiovisual industries. The MEDIA programme is jointly run by the European Commission Directorate-General for Education and Culture (DG EAC) and the Education, Audiovisual & Culture Executive Agency (EACEA Unit P8), which is in charge of the operational management of the MEDIA programme.

See also

• • Culture and the European Union
  • Education in the European Union
  • Culture 2000
  • Directorate-General for Information Society and Media
• List of movie-related topics
• Europa Cinemas
• European Cross Media Academy
• European Film Promotion

External links

• MEDIA's English Homepage
• Bocholier, Emöke. "Creative Europe Programme: renewing support to the cultural and creative sectors" (PDF). Library Briefing. Library of the European Parliament. Retrieved 12 June 2013.