Amit Sahni Ki List

Amit Sahni Ki List
Amit Sahni Ki List
Directed by	Ajay Bhuyan
Written by	Shiv Singh, Rohit Banawlikar
Produced by	Pyxis Pictures, Tina Nagpaul, Kavita Kulkarni, Sujata Vemuri.
Starring	Vir Das Vega Tamotia Anindita Nayar Kavi Shastri Natasha Rastogi
Cinematography	Maneesh Chandra Bhatt
Edited by	Shakti Hasija
Music by	Raghu Dixit, Palash Muchhal, Alien Chutney, Shivi. R. Kashyap and Karthik Iyer.
Production company	Pyxis Pictures
Release date	18 July 2014 (2014-07-18)
Country	India
Language	Hindi

Amit Sahni Ki List is a 2014 Indian romantic comedy film produced by Pyxis Pictures and directed by Ajay Bhuyan. The film stars Vir Das, Vega Tamotia, Kavi Shastri and Anindita Nayar in lead roles, and tells the story of Amit Sahni (a successful investment banker) which revolves around his quests, pursuits and twists in finding love and Ms. Perfect based on his LIST. The film is produced by Tina Nagpaul, Kavita Kulkarni and Sujata Vemuri under the Pyxis Pictures banner, which is an upcoming production company. The film released on 18th July 2014.

Plot

Amit Sahni (played by Vir Das) is a young and quirky investment banker, who is searching for the woman of his dreams, correction- the woman of his LIST. After a painful break-up during his teenage days, Amit has noted down all the traits that he is looking for in the perfect woman or Miss Right and every time he goes out on a date, he secretly checks to see if his date matches to the list. The interesting twists and turns that take place on account of the list and his quest for Miss Right make for an interesting comedy.

Cast

• Vir Das as Amit Sahni
• Vega Tamotia as Mala
• Anindita Nayar as Devika
• Kavi Shastri as Amit’s Childhood Friend Pushkar
• Natasha Rastogi as Amit’s Mother
• Duboree Das as Pinki

Soundtrack

The makers of the film roped in talented artists including croons such as Raghu Dixit and Palash Muchhal to compose music tracks. The 19 year old Palash Muchhal, fresh from the success of “Party to Banti Hai” composed the peppy party song “What the Fark” (meaning “What is the Difference” in English) for Amit Sahni Ki List. The sound tracks of the movie include a wide range of songs offering something for everyone including foot tapping dance floor numbers, soft romantic songs and a violin masterpiece. There is also a rocking “Anti-love” song which is a tribute of sorts to “Bhag D.K. Bose” from Delhi Belly and is sung by Vir Das himself, which marks his debut as a playback singer.

The music was released on 18 June 2014.

The sound design for the movie is done by the Oscar winner Resul Pookutty

Track	Song Title	Singers	Composer	Lyricist
1	Ab Mein Kya Karoon	Raghu Dixit	Raghu Dixit	Ankur Tiwari
2	What the "FARK"	Rahul Vaidya, Amit Mishra, Aditi Singh Sharma	Palash Muchhal	Ajay Bhuyan, Tina Nagpaul
3	Pyar Hai Kutti Cheez	Vir Das	Warren Mendonsa / Sidd Coutto	Vir Das
4	Aisi Hi Hoon Mein	Shivi R. Kashyap	Shivi R. Kashyap	Shivi R. Kashyap, Shiv Singh Benawra
5	Sargoshi	Palak Muchhal, Anirudh Bhola	Palash Muchhal	Palak Muchhal
6	Waakeyi	Nikhil D'Souza, Shruti Pathak	Raghu Dixit	Ankur Tiwari
7	Parchhai	Sonu Nigam	Palash Muchhal	Palak Muchhal
8	Violin Recital	-	Karthick Iyer	-
9

Reviews applaud the music as surprisingly listenable ensemble. The nifty rock arrangements of Pyar Hai Kutti Cheez (Warren Mendonsa-Sid Coutto) is its highlight, while Shivi Kashyap does a great job in the bouncy techno-pop number Aisi Hi Hoon Mein. Composed by Palash Muchhal, What the Fark is a catchy dance-floor song, and the dulcet melodies, Sargoshi and Parchhai, two variations of the same tune with Sonu Nigam, Palak Muchhal and Anirudh Bola doing their parts well. Ab Mein Kya Karoon, sung by Raghu Dixit himself, features some wonderful guitar, brass and flute with the tune depicting the fun for the movie. With Nikhil D'Souza and Shruti Pathak ably assisting on the vocals, Raghu Dixit's Waakeyi is softly romantic. The album has the highlight from Karthick Iyer, who does wonders with the astounding violin instrumental Violin Recital. Amit Sahni Ki List has a big list of composers, with the result being a surprisingly enjoyable ensemble offering something for everyone at various stages of their life.

Production

Development

After spending more than a decade in the Financial Industry in New York, Tina Nagpaul, Kavita Kulkarni and Sujata Vemuri, have created an independent production house producing interesting content for television and cinema. Amit Sahni Ki List is the first movie release under the Pyxis Pictures Banner. The film is directed by Ajay Bhuyan and is based on the story by Rohit Banawlikar.

Casting

During 2012, Vir Das was reportedly doing many leading comedy shows, particularly focused on relationships and the changing cultural shift in India. He was viewed by the producers as a perfect fit for the role, given his unique connectivity with youth audiences and comic timing.

Marketing

The Central Board of Film Certification (CBFC) cleared the film as U/A. The movie is youth oriented, but provides interesting comedy for all ages, giving a perspective on the trials and tribulations one has to endure to find love. The movie's official teaser was released online on June 14, 2014 and got very positive comments from wide spread audience. DNA Online reiterated that the trailer is promising, much to their expectations of the movie being one of the 9 must see movies for the remainder of 2014 as projected by them in May 2014.

The official trailer was well received by critics, and garnered praise from experts around the industry as being unique and different in offering smart comedy and laughs while successfully highlighting practical issues faced by professionals in finding the right partner based on a list.

Actor Vir Das emphasized that the main challenge for him was to add comedy while acting in highly sensitive scenes and show the unexpected twists and practical issues faced by youth in finding a suitable life partner in this current age of Google.

Marketing and Promotions

• Music Launch: Vir Das, Vega Tamotia, Anindita Nayar and Kavi Shastri and film’s music directors and musicians of the film attended a musical event on June 18, 2014 at the Hard Rock Café in Mumbai to promote the soundtrack of the film. The promotional music launch event was unique in that the entire collection of songs from the film were performed live to an audience of industry and press. Zee Music Company partnered with Pyxis Pictures in releasing the music of the movie.

Release

The film is slated to be released on 18 July 2014.

Critical Acclaim

The Bollywood review aggregator website Sahi Nahi reported a score of 55% based on 22 reviews. Taran Adarsh gave the film the film 3/5 stars and said that "On the whole, AMIT SAHNI KI LIST is a feel-good film that tickles your funny bone. Siddharth Kannan gave the film 3/5 stars.Just ShowBiz.com gave the film 3/5 stars saying that the movie is quite hilarious and is one of the many unconventional Bollywood flicks.Subhash Jha gave the film 3.5/5 stars

See also

• List of Bollywood films of 2014

External links

• Amit Sahni Ki List at IMDb
• Amit Sahni Ki List at Bollywood Hungama
• Official website