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==History==
==History==
Founded in 1965 it was one of the first companies in the new market of double-glazing.<ref name="source1">{{cite news |url= http://www.telegraph.co.uk/finance/financetopics/profiles/6300749/Cleaning-up-on-windows-is-just-the-start-for-Everest-chief.html |title=Cleaning up on windows is just the start for Everest chief - Telegraph |first= James|last= Hall|work=[[The Daily Telegraph]] |date= October 11, 2009|publisher=[[Telegraph Media Group|TMG]] |location=[[London, UK|London]] |issn=0307-1235 |oclc=49632006 |accessdate=15 March 2012}}</ref> In what became a very fragmented<ref name="source2">{{cite news |url= http://www.telegraph.co.uk/finance/newsbysector/constructionandproperty/8277187/Everests-profits-climb-30pc-as-cost-cutting-pays-off.html |title=Everest's profits climb 30pc as cost-cutting pays off - Telegraph |first= James|last= Hurley|work=[[The Daily Telegraph]] |date= January 24, 2011|publisher=[[Telegraph Media Group|TMG]] |location=[[London, UK|London]] |issn=0307-1235 |oclc=49632006 |accessdate=15 March 2012}}</ref> market with over 3,000 companies,<ref name="source1"/> the company grew to become the second biggest in the UK market by sales<ref name="source1"/> and turnover<ref name="source2"/> with 2.5% of the market (£165m sales) by 2009,<ref name="source1"/> later rising to 3%.<ref name="source2"/>
In 1965, Everest was founded and became one of the first companies in the market of [[double-glazing]].<ref name=telegraph/> In what became a very fragmented market,<ref name="telegraph2">{{cite web|url=http://www.telegraph.co.uk/finance/newsbysector/constructionandproperty/8277187/Everests-profits-climb-30pc-as-cost-cutting-pays-off.html|title=Everest's profits climb 30pc as cost-cutting pays off|date=January 24, 2011|author=James Hurley|accessdate=November 24, 2014}}</ref> with over 3,000 companies,<ref name=telegraph/> the company grew to become the second biggest in the UK market by sales<ref name=telegraph/> and turnover<ref name=telegraph2/> with 2.5% of the market (£165m sales) by 2009,<ref name=telegraph/> later rising to 3%.<ref name=telegraph2/>


Private Equity firm Better Capital acquired Everest in March 2012.<ref name="altassets">{{cite web|url=http://www.altassets.net/private-equity-news/by-news-type/deal-news/moultons-better-capital-buys-everest-windows-for-25m.html|title=Moulton’s Better Capital buys Everest Windows for £25m|date=March 29, 2012|accessdate=November 24, 2014}}</ref> In November 2013, Everest won the Interactive Media Awards in content, design, functionality, high standards of compliance and usability.<ref name="interactivemedia">{{cite web|url=http://www.interactivemediaawards.com/winners/winners.asp|title=Interactive Media Awards|accessdate=November 24, 2014}}</ref><ref name="mba">{{cite web|url=http://www.mba.co.uk/interestingness/2013/11/06/mba-wins-best-in-class-with-everest-website-redesign/|title=MBA wins Best in Class with Everest website redesign|date=November 6, 2013|author=Nicola Keene|accessdate=November 24, 2014}}</ref>
The company was acquired by Private Equity firm Better Capital on the 28th March 2012.

In 2014, Everest introduced triple glazing to the volume market.<ref name="dumbartonreporter">{{cite web|url=http://www.dumbartonreporter.co.uk/opinion/roundup/articles/2014/03/03/490182-triple-glazing-the-green-solution-to-scotlands-baltic-weather/|title=Triple glazing: the green solution to Scotland’s Baltic Weather|date=March 3, 2014|author=Gary Farmer|accessdate=November 24, 2014}}</ref>


==Organisation==
==Organisation==
The company HQ is in [[Cuffley, Hertfordshire]]. It owns its own manufacturing plants in [[Kent]] and [[Wales]] and directly employs its after sales team, but their sales staff (1,000 strong as of 2009) operates as [[Franchising|franchise]]es.<ref name="source1"/>
The company is headquartered in [[Cuffley|Cuffley, Hertfordshire]] and has manufacturing plants in [[Sittingbourne|Sittingbourne, Kent]] and [[Treherbert|Treherbert, Wales]].<ref name=telegraph/><ref name=windowsactive/> Everest employs its own product development team, design team, installation team and sales team. The company employed over 1,000 people in 2009, each operating as a [[franchising|franchisee]].<ref name=telegraph/>

==Accreditations==
Everest is accredited by the [[British Board of Agrément|British Board of Agrément (BBA)]],<ref name="bba">{{cite web|url=http://www.bbacerts.co.uk/CertificateFiles/07/07_B011i4.pdf|title=Window Energy Ratings Certificate 07/B011|date=January 2011|accessdate=November 24, 2014}}</ref> the [[BSI Group|British Standards Institute (BSI)]],<ref name="theconstructioncentre">{{cite web|url=http://www.theconstructioncentre.co.uk/companies/everest/9147/|title=Everest|accessdate=November 24, 2014}}</ref> The Glass and Glazing Federation (GGF),<ref name="ggf">{{cite web|url=http://www.ggf.org.uk/installer/everest_ltd_potters_bar|title=Everest Home Improvements|accessdate=November 24, 2014}}</ref> The Conservatory Association,<ref name="thesun">{{cite web|url=http://directory.thesun.co.uk/12346532|title=Everest Home Improvements|accessdate=November 24, 2014}}</ref> The Fenestration Self-Assessment Scheme (FENSA)<ref name="doubleglazing">{{cite web|url=http://www.double-glazing-forum.com/everest-windows.aspx|title=Everest Windows|accessdate=November 24, 2014}}</ref> and Interlay.<ref name="interlay">{{cite web|url=http://www.interlay.org.uk/memberslist/|title=Interlay Members List|accessdate=November 24, 2014}}</ref> The company also carries the Government Endorsed Standards Trust Mark through the GGF.<ref name="trustmark">{{cite web|url=http://www.trustmark.org.uk/local/glaziers-in-durham/|title=TrustMark glazier|accessdate=November 24, 2014}}</ref><ref name="glasgowherald">{{cite news|last=McGregor|first=Stephen|date=September 18, 1984|title=Doorstep trade war of double glazing firms|newspaper=The Glasgow Herald}}</ref>


==Advertising==
==Advertising==


===Tan Hill Inn===
===Tan Hill Inn===
The company's slogan "Fit the best. Everest," written by advertising executive [[Rod Allen (advertising executive)|Rod Allen]] was made memorable by the company's first television advert in the 1980s. Filmed in 'Britain's highest pub' the Tan Hill Inn in [[Tan Hill, North Yorkshire]], it attempted to showcase the draught-proofing of everest double-glazing by having television personality [[Ted Moult]] dropping a feather on one side of the pubs double-glazed windows, while a gale raged outside.<ref name="source1"/><ref>{{cite web |url= http://renegadeconservatoryguy.co.uk/ted-moults-everest-tv-ad-the-best-ever/ |title=Ted Moult’s Everest TV ad – the best ever! |first= |last= |work=renegadeconservatoryguy.co.uk |year=2012 |accessdate=18 March 2012}}</ref><ref>{{cite news |url= http://www.dailymail.co.uk/news/article-1339252/Stag-party-suspected-Everest-advert-memorabilia-stolen-Britains-highest-pub.html |title=Stag party suspected after Everest advert memorabilia is stolen from Britain's highest pub &#124; Mail Online |first= |last= |work=dailymail.co.uk |year=2012 |accessdate=18 March 2012 |location=London}}</ref> A new version of the advert featuring [[Craig Doyle]], was filmed in 2008. It detailed how the inn had been upgraded with Everest's energy efficient windows and solar panels. It created some controversy after local planning officials recognized they had not properly authorized the improvement work done to the filming location, as is required for commercial premises.<ref>[http://www.telegraph.co.uk/news/uknews/2053764/Englands-highest-pub-in-television-advert-planning-row.html "England's highest pub in television advert planning row"], ''[[The Daily Telegraph]]'', May 30, 2008.</ref><ref>[http://www.mirror.co.uk/news/uk-news/top-pubs-solar-panel-tv-310865 "Top pub's solar panel TV advert fight"], ''[[Daily Mirror]]'', May 30, 2008.</ref>
The company's slogan "Fit the best. Everest," written by advertising executive [[Rod Allen (advertising executive)|Rod Allen]] was made memorable by the company's first television advert in the 1980s. Filmed in 'Britain's highest pub' the Tan Hill Inn in [[Tan Hill, North Yorkshire]], it attempted to showcase the draught-proofing of everest double-glazing by having television personality [[Ted Moult]] dropping a feather on one side of the pubs double-glazed windows, while a gale raged outside.<ref>{{cite web |url= http://renegadeconservatoryguy.co.uk/ted-moults-everest-tv-ad-the-best-ever/ |title=Ted Moult’s Everest TV ad – the best ever! |first= |last= |work=renegadeconservatoryguy.co.uk |year=2012 |accessdate=18 March 2012}}</ref><ref>{{cite news |url= http://www.dailymail.co.uk/news/article-1339252/Stag-party-suspected-Everest-advert-memorabilia-stolen-Britains-highest-pub.html |title=Stag party suspected after Everest advert memorabilia is stolen from Britain's highest pub &#124; Mail Online |first= |last= |work=dailymail.co.uk |year=2012 |accessdate=18 March 2012 |location=London}}</ref> A new version of the advert featuring [[Craig Doyle]], was filmed in 2008. It detailed how the inn had been upgraded with Everest's energy efficient windows and solar panels. It created some controversy after local planning officials recognized they had not properly authorized the improvement work done to the filming location, as is required for commercial premises.<ref>[http://www.telegraph.co.uk/news/uknews/2053764/Englands-highest-pub-in-television-advert-planning-row.html "England's highest pub in television advert planning row"], ''[[The Daily Telegraph]]'', May 30, 2008.</ref><ref>[http://www.mirror.co.uk/news/uk-news/top-pubs-solar-panel-tv-310865 "Top pub's solar panel TV advert fight"], ''[[Daily Mirror]]'', May 30, 2008.</ref>


===Advertising bans===
===Advertising bans===
Line 54: Line 59:


==References==
==References==
{{reflist}}
{{reflist|30em}}


==External links==
==External links==

Revision as of 03:38, 24 November 2014

For other uses, see Everest (disambiguation).
Everest
Company typePrivate
IndustryHome improvement
Founded1965
Headquarters
Cuffley, Hertfordshire
,
England
Servicesdouble-glazing, home improvement
OwnerBetter Capital LLP
Websitewww.everest.co.uk

Everest Home Improvement (Everest Ltd) is a British double-glazing and home improvement company.[1] Roy Saunders is the company's CEO.[2]

History

In 1965, Everest was founded and became one of the first companies in the market of double-glazing.[1] In what became a very fragmented market,[3] with over 3,000 companies,[1] the company grew to become the second biggest in the UK market by sales[1] and turnover[3] with 2.5% of the market (£165m sales) by 2009,[1] later rising to 3%.[3]

Private Equity firm Better Capital acquired Everest in March 2012.[4] In November 2013, Everest won the Interactive Media Awards in content, design, functionality, high standards of compliance and usability.[5][6]

In 2014, Everest introduced triple glazing to the volume market.[7]

Organisation

The company is headquartered in Cuffley, Hertfordshire and has manufacturing plants in Sittingbourne, Kent and Treherbert, Wales.[1][2] Everest employs its own product development team, design team, installation team and sales team. The company employed over 1,000 people in 2009, each operating as a franchisee.[1]

Accreditations

Everest is accredited by the British Board of Agrément (BBA),[8] the British Standards Institute (BSI),[9] The Glass and Glazing Federation (GGF),[10] The Conservatory Association,[11] The Fenestration Self-Assessment Scheme (FENSA)[12] and Interlay.[13] The company also carries the Government Endorsed Standards Trust Mark through the GGF.[14][15]

Advertising

Tan Hill Inn

The company's slogan "Fit the best. Everest," written by advertising executive Rod Allen was made memorable by the company's first television advert in the 1980s. Filmed in 'Britain's highest pub' the Tan Hill Inn in Tan Hill, North Yorkshire, it attempted to showcase the draught-proofing of everest double-glazing by having television personality Ted Moult dropping a feather on one side of the pubs double-glazed windows, while a gale raged outside.[16][17] A new version of the advert featuring Craig Doyle, was filmed in 2008. It detailed how the inn had been upgraded with Everest's energy efficient windows and solar panels. It created some controversy after local planning officials recognized they had not properly authorized the improvement work done to the filming location, as is required for commercial premises.[18][19]

Advertising bans

In 2008, the Advertising Standards Authority (ASA) banned an Everest television advert for potentially misleading consumers as to the amount of hot water generated by a solar panel.[20] The advert was subsequently amended and allowed to be shown in amended form.[20]

In 2011, the ASA banned an Everest ad for solar panels following claims of misleading consumers regarding potential cost savings.[21][22]

Which? investigations

An April 2010 report by consumer organisation Which? claimed that of 14 companies selling double glazing on the doorstep that it investigated, most were employing "cowboy" sales tactics. [23][24][25] The report also added that while consumers trust local suppliers they still prefer the national sellers because of their quality of products and long warranties.[26][27]

Turnover

During 2013, employing over 2000 staff, the total operating profits for 2012-2013 were over £5.1 million.[28]

Products

  • Double glazed windows
  • Conservatories
  • Orangeries
  • Doors
  • Garage Doors
  • Roof trim
  • Garage Conversions
  • Driveways
  • Timber Flooring
  • Decorative Glass
  • Triple Glazing
  • Panoramic extensions

References

  1. ^ a b c d e f g James Hall (October 11, 2009). "Cleaning up on windows is just the start for Everest chief". Retrieved November 14, 2014.
  2. ^ a b "Everest launches its first ever National Sales Academy in St Albans". October 15, 2014. Retrieved November 14, 2014.
  3. ^ a b c James Hurley (January 24, 2011). "Everest's profits climb 30pc as cost-cutting pays off". Retrieved November 24, 2014.
  4. ^ "Moulton's Better Capital buys Everest Windows for £25m". March 29, 2012. Retrieved November 24, 2014.
  5. ^ "Interactive Media Awards". Retrieved November 24, 2014.
  6. ^ Nicola Keene (November 6, 2013). "MBA wins Best in Class with Everest website redesign". Retrieved November 24, 2014.
  7. ^ Gary Farmer (March 3, 2014). "Triple glazing: the green solution to Scotland’s Baltic Weather". Retrieved November 24, 2014. {{cite web}}: C1 control character in |title= at position 47 (help)
  8. ^ "Window Energy Ratings Certificate 07/B011" (PDF). January 2011. Retrieved November 24, 2014.
  9. ^ "Everest". Retrieved November 24, 2014.
  10. ^ "Everest Home Improvements". Retrieved November 24, 2014.
  11. ^ "Everest Home Improvements". Retrieved November 24, 2014.
  12. ^ "Everest Windows". Retrieved November 24, 2014.
  13. ^ "Interlay Members List". Retrieved November 24, 2014.
  14. ^ "TrustMark glazier". Retrieved November 24, 2014.
  15. ^ McGregor, Stephen (September 18, 1984). "Doorstep trade war of double glazing firms". The Glasgow Herald.
  16. ^ "Ted Moult's Everest TV ad – the best ever!". renegadeconservatoryguy.co.uk. 2012. Retrieved 18 March 2012.
  17. ^ "Stag party suspected after Everest advert memorabilia is stolen from Britain's highest pub | Mail Online". dailymail.co.uk. London. 2012. Retrieved 18 March 2012.
  18. ^ "England's highest pub in television advert planning row", The Daily Telegraph, May 30, 2008.
  19. ^ "Top pub's solar panel TV advert fight", Daily Mirror, May 30, 2008.
  20. ^ a b "Everest ad banned over solar claim", H&V News, October 22, 2008.
  21. ^ "Misleading' solar panel advert banned: Everest ignored solar panel maintenance costs", Which?, September 10, 2011.
  22. ^ "ASA bans 'misleading' solar PV ad", Utility Week, September 8, 2011.
  23. ^ "Solar heat suppliers 'acting like cowboys'", The Scotsman, April 24, 2010.
  24. ^ "Major solar panel firms 'misleading consumers'", The Belfast Telegraph, April 26, 2010.
  25. ^ "Solar heating rip-off exposed by undercover probe", The Telegraph, April 25, 2010.
  26. ^ "Manningham-based Safestyle UK using 'hard-sell' tactics claims Which? magazine", Telegraph & Argus, June 23, 2010.
  27. ^ "Double glazing sales tactics exposed: Our probe finds false claims from big firms' reps", Which?, June 23, 2010.
  28. ^ Insider Media article
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