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{{advert|date=December 2012}}
{{advert|date=December 2012}}
{{Infobox company | name = Lemon Tree Hotels
{{Infobox company | name = Lemon Tree Hotels
| logo = [[File:Lemon-tree Logo.png|logo]]
| logo =
| caption = | type = | traded_as = | genre = <!-- Only used with media and publishing companies --> | fate = | predecessor = | successor = | foundation = 2002<!-- {{Start date|YYYY|MM|DD}} --> | founder = | defunct = <!-- {{End date|YYYY|MM|DD}} --> | location_city = | location_country = | location = Asset No. 6, Aerocity Hospitality District, New Delhi 110037, [[New Delhi, India|New Delhi]], [[India]] | locations =26 hotels (2014)| area_served = India| key_people = | industry = hospitality | products = | services = | revenue = | operating_income = | net_income = | aum = <!-- Only used with financial services companies --> | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|www.lemontreehotels.com}} | footnotes = | intl = }}
| caption = | type = | traded_as = | genre = <!-- Only used with media and publishing companies --> | fate = | predecessor = | successor = | foundation = 2002<!-- {{Start date|YYYY|MM|DD}} --> | founder = | defunct = <!-- {{End date|YYYY|MM|DD}} --> | location_city = | location_country = | location = Asset No. 6, Aerocity Hospitality District, New Delhi 110037, [[New Delhi, India|New Delhi]], [[India]] | locations =18 hotels (2011)<ref name=mint/>| area_served = India| key_people = | industry = hospitality | products = | services = | revenue = | operating_income = | net_income = | aum = <!-- Only used with financial services companies --> | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|www.lemontreehotels.com}} | footnotes = | intl = }}


'''Lemon Tree Hotels''' is a [[hotel chain]] company based in India. Incorporated in 2002, the company owns and operates approximately 1,900 rooms across 18 mid-scale hotels across India.<ref name=mint>{{cite news |title=Lemon Tree plans to set up new company to manage hotel assets |url=http://www.livemint.com/2012/02/05203104/Lemon-Tree-plans-to-set-up-new.html?atype=tp |publisher=[[Mint (newspaper)]] |date=Feb 6, 2012 }}</ref>
==The Lemon Tree Hotel Company==
The Lemon Tree Hotel Company is an Indian chain of hotels. This hotel chain was established in September 2002 and currently operates hotels across 3 brands- Lemon Tree Premier (upscale), Lemon Tree Hotels (midscale) & Red Fox Hotels (economy).

The company is headquartered in The Aerocity Hospitality District near Delhi’s [[Indira Gandhi International Airport]], the company currently owns and operates 26 [[hotels]] in 15 cities aggregating 3000 rooms with over 3000 employees.


==History==
==History==
Lemon Tree Hotels was founded by Mr. Patu Keswani in 2002.
The [[Lemon Tree Hotel]] Company was founded in 2002 by [[Patu Keswani]], a first generation Indian entrepreneur. The first [[Lemon Tree Hotel]] opened in 2004 in [[Udyog Vihar, Gurgaon]]. Red Fox Hotels were promoted in 2006 and the first Red Fox hotel opened in 2009 in [[Jaipur]]. In 2012, Red Fox Hotels were merged with Lemon Tree Hotels. The Lemon Tree Premier brand was launched in 2010 with the opening of its first hotel in [[Bangalore]].
The first Lemon Tree Hotel opened in [[Gurgaon]] in June 2004.<ref>[http://inhome.rediff.com/money/2004/sep/17betterlife1.htm]</ref> It is in Udyog Vihar with 49 rooms.<ref>[http://www.lemontreehotels.com/gurgaon/udyog-vihar-gurgaon.aspx]</ref>
By 2018, the company plans to own and operate over 8000 rooms in 60 hotels across 30 major cities of India.


===Cost cutting measures===
Currently its hotels are located in major destinations such as [[Ahmedabad]], Aurangabad, [[Bangalore]], [[Chandigarh]], [[Chennai]], [[Dehradun]], [[Delhi]], [[Goa]], [[Gurgaon]], [[Hyderabad]], [[Indore]], [[Jaipur]], [[Kerala]], [[Noida]] and [[Pune]]. Hotels are currently under development in [[Mumbai]], [[Pune]], [[Kolkata]], [[Udaipur]], [[Hyderabad]] and [[Shimla]].


The rooms have built in beds, so the attendants don't have to waste time cleaning under the beds.<ref name="forbesindia.com">[http://forbesindia.com/article/big-bet/lemon-tree-hotels-audacious-plan/33330/0]</ref> This means they can clean 22 rooms in 1 shift, instead of 15.<ref name="forbesindia.com"/>
Investors in Lemon Tree Hotels include the Japanese financial institution – [[Shinsei Bank]], the India based Real Estate Fund – Kotak Realty Fund, PE firm – [[Warburg Pincus]] and the Dutch Pension Fund Manager – APG.


At their first hotel in Gurgaon, the 49 rooms were 240 sq feet in size instead of 320 sq feet.<ref name="forbesindia.com"/>
==Management==
'''Patanjali (Patu) Keswani'''

''Chairman & Managing Director''

Patu is a B.Tech in Electrical Engineering from [[IIT Delhi]] and an MBA from [[IIM Kolkata]]. He was presented the Distinguished Alumnus Award by [[IIT Delhi]] in 2011 and by [[IIM Kolkata]] in 2012. Patu worked for over 15 years in the [[Tata Administrative Services]], where his last role was as Senior Vice President & Chief Operating Officer of Taj Business Hotels. Subsequently Patu has also worked with A.T. Kearney Inc., as Director in their India Office.

Patu promoted Lemon Tree Hotels in 2002.

'''Rattan Keswani'''

''Deputy Managing Director''

Rattan is an alumnus of the Oberoi Centre for Learning and Development. He started his career with The [[Oberoi Mumbai]] in 1983. An hotelier for over 32 years, he has worked in India and overseas across many roles. He has been the GM for several marquee [[Oberoi Hotels]] as well as the Executive Vice President for the [[Oberoi Hotels]] in [[Mumbai]]. In his last role, prior to joining Lemon Tree Hotels, he was President of the [[Trident Hotels]] (part of The Oberoi Group) and responsible for the operations of 13 hotels across India. Rattan Keswani is also the Chairman of Carnation Hotels Pvt. Ltd. – the hotel management arm of Lemon Tree Hotels.

'''Rahul Pandit'''

''President & Executive Director''

Rahul is a graduate of the Institute of Hotel Management, [[Pusa]], [[New Delhi]] and is a former member of the Indian Karate team. He has over 21 years of start-up and operating business experience. Rahul has studied brand management, HR management and innovation at [[IIM Ahmedabad]], [[IIM Bangalore]], [[ISB Hyderabad]] and Cornell-Nanyang, Singapore. Rahul has worked and trained across India, USA and Singapore with Choice Hotels, [[Taj Hotels]], Spectramind and [[Intercontinental Hotels]]. He also serves as a member on the National Tourism Committee of the Confederation of Indian Industry.

==Brands==
The group offers three brands to meet hotel needs of guests across all levels:

• '''Lemon Tree Premier''' (Upscale segment)

• '''Lemon Tree Hotels''' (Midscale segment)

• '''Red Fox Hotels''' (Economy segment)

'''Lemon Tree Premier'''

Lemon Tree Premier is the upscale brand of the group and retains the same freshness that the Lemon Tree brand is well known for. It offers personalized services, premium in-room amenities and award winning restaurants.

'''Lemon Tree Hotels'''

Lemon Tree Hotels is the midscale brand and is known for its signature lemon fragrance, vibrant interiors and witty humor. It offers close to home comfort with its smart in-room amenities, multi-cuisine restaurant, recreation bar, pool and fitness center, at reasonable prices.

'''Red Fox Hotels'''

Red Fox Hotels is the economy brand of The Lemon Tree Hotel Company. These economy hotels offer crisp and clean rooms at affordable prices and reliable safety standards. The business facilities at Red Fox include hi-speed WiFi, Cyber Kiosk, a multi-cuisine café, a meeting room, gym and laundry service.

'''Resorts'''

The Brand currently owns and operates 2 resorts as a part of its portfolio.

Lemon Tree Amarante Beach Resort, Goa

Lemon Tree Vembanad Lake Resort, Kerala

==''Rewards Program''==

==Lemon Tree Smiles==

Lemon Tree Smiles was launched in in 2013. There are three membership levels—Silver, Gold and Platinum – each based on the amount of reward points earned and can be redeemed for room nights, vouchers and complimentary stay etc.

==Lemon Tree Engage==

The rewards program for the trade partners is known as Lemon Tree Engage in which they offer earning and redemption options for corporate partners. The membership offers benefits across all three brands – Lemon Tree Premier, Lemon Tree Hotels and Red Fox Hotels. Points can be redeemed against hotel stays and gift vouchers.

==''Subsidiaries''==

==Carnation Hotels Pvt. Ltd.==

Carnation Hotels is the management arm of Lemon Tree Hotels. It leverages the operational expertise, corporate depth and expertise of Lemon Tree Hotels in Sales & Revenue management, Marketing, Finance, Human Resources as well as Technical Services/ Project Management of The Lemon Tree Group, for hotel owners across India.

Some of the projects under Carnation Hotels:

• Lemon Tree Premier, Jaipur

• Lemon Tree Premier; The Atrium, Ahmedabad

• Lemon Tree Hotel, Dehradun

• Lemon Tree Hotel; Shimona, Chennai

• Lemon Tree Hotel, Coimbatore

• ‘Sandal Suites’: Service apartments by Lemon Tree Hotels in Noida.

==GreyFox Project Management Pvt. Ltd.==

GreyFox Project Management Pvt. Ltd. is a subsidiary company of Lemon Tree. It is a joint venture between J K Chawla (one of India’s foremost hotel project leaders) and Lemon Tree Hotels, GreyFox comprises of an experienced team who specialize in executing hotel projects on a limited or turnkey basis, i.e. offering either part or a total end-to-end solution.
They have a record of completing over 20 hotel projects with more than 2500 rooms, from conceptualizing to operationalizing, in the last 10 years. Keeping in mind the needs of today’s hotel owners, GreyFox ensures efficient and timely development coupled with best-in-class quality and cost effectiveness.

The services provided include:

• Architectural and Design services

• Facility Planning

• Services Planning and Design

• Contracting

• Project Management

• Interior Design Services

==Corporate Social Responsibility (CSR)==

'''Employees With Disabilities'''

Currently, 10% of group employees are from this segment of the population. The group plans to increase this number to 350 people by end March 2015. Lemon Tree has also developed a standard process to induct people with disabilities into its entire hotels pan India. Lemon Tree Hotels believes in being an equal opportunity employer and has been recognized on various platforms for its work towards employing differently abled.

'''Pooch Policy'''

The Lemon Tree Hotel Company also adopts street dogs that are cared for by the Lemon Tree team. A supporter of the NGO PETA (People for Ethical Treatments of Animals), each of its hotels in India has an adopted dog mascot. It is the largest corporate adopter of stray dogs in India.

'''Eco-Friendly Practices'''

Lemon Tree Hotels has implemented many eco-friendly processes for energy saving and water preservation, responsible waste management as well as measures to control water, noise and environmental pollution.

'''Awards and Citations'''

• Cornell University Exemplary Practice Award 2014 for Lemon Tree Hotels’ companywide inclusion program and initiative of hiring and supporting People with Disabilities<ref>[https://www.hotelschool.cornell.edu/about/pubs/news/newsdetails.html?id=1025 Innovative "People and Technology Programs" Win Cornell Hospitality Research Summit Exemplary Practice Award]</ref>

• Ranked in the Top 100 Great Places to Work For 2014, 2013, 2012 and 2011<ref>[http://www.greatplacetowork.in/best-companies/indias-best-companies-to-work-for India's Best Companies to Work For]</ref>

• 16 hotels out of 22 operating hotels awarded TripAdvisor’s Certificate of Excellence 2014

• NCPEDP (National Center for Promotion of Employment for Disabled People)-Shell Helen Keller Award 2012: Category C: Role Model Organizations, for the work towards promoting employment opportunities for people with disabilities

• NCPEDP-Shell Helen Keller Award 2012: Category B: Role Model Non-Disabled Individuals, for your work towards promoting employment opportunities for people with disabilities

• Ministry of Social Justice and Empowerment, Government of India National Award: Outstanding Work in the Creation of a Barrier-free Environment for Persons with Disabilities, 2012; Best Employer 2011

• Ministry of Social Justice and Empowerment, Government of India: Best Employer – National Award, 2011

• MphasiS Universal Design Award, 2011: The NCPEDP (National Center for Promotion of Employment for Disabled People)

• The NCPEDP (National Center for Promotion of Employment for Disabled People, a nonprofit organization working as an interface between government, industry, international agencies and the voluntary sector) – Shell Helen Keller Award, 2010 for exemplary beliefs and practices in employing Differently Enabled People.

==Our Hotels==

{| class="wikitable"
|-
! City !! Name
|-
| Ahmedabad || [http://www.lemontreehotels.com/Lemon-tree-premier/ahmedabad/the-atrium-ahmedabad.aspx Lemon Tree Premier; The Atrium, Ahmedabad]

[http://www.lemontreehotels.com/lemon-tree-hotel/ahmedabad/hotel-ahmedabad.aspx Lemon Tree Hotel, Ahmedabad]
|-
| Aurangabad || [http://www.lemontreehotels.com/lemon-tree-hotel/aurangabad/hotel-aurangabad.aspx Lemon Tree Hotel, Aurangabad]
|-
| Bangalore || [http://www.lemontreehotels.com/Lemon-tree-premier/bengaluru/city-center-bengaluru.aspx Lemon Tree Premier, Ulsoor Lake, Bangalore]

[http://www.lemontreehotels.com/lemon-tree-hotel/bengaluru/electronics-city-bengaluru.aspx Lemon Tree Hotel, Electronics City, Bangalore]

[http://www.lemontreehotels.com/lemon-tree-hotel/bengaluru/Whitefield.aspx Lemon Tree Hotel, Whitefield, Bangalore]
|-
| Chandigarh || [http://www.lemontreehotels.com/lemon-tree-hotel/chandigarh/hotel-chandigarh.aspx Lemon Tree Hotel, Chandigarh]
|-
| Chennai || [http://www.lemontreehotels.com/lemon-tree-hotel/chennai/hotel-chennai.aspx Lemon Tree Hotel, Chennai]
[http://www.lemontreehotels.com/lemon-tree-hotel/chennai/shimona-hotel-chennai.aspx Lemon Tree Hotel; Shimona, Chennai]

|-
| Dehradun || [http://www.lemontreehotels.com/lemon-tree-hotel/dehradun/hotel-dehradun.aspx Lemon Tree Hotel, Dehradun]
|-
| Delhi || [http://www.lemontreehotels.com/Lemon-tree-premier/delhi/delhi-international-airport.aspx Lemon Tree Premier, Delhi Airport]

[http://www.lemontreehotels.com/lemon-tree-hotel/delhi/east-delhi-kaushambi.aspx Lemon Tree Hotel, East Delhi Mall, Kaushambi]

[http://www.lemontreehotels.com/red-fox-hotel/delhi/hotels-delhi.aspx Red Fox Hotel, Delhi Airport]
|-
| Goa || [http://www.lemontreehotels.com/lemon-tree-hotel/goa/amarante-goa.aspx Lemon Tree Amarante Beach Resort, Goa]
|-
| Gurgaon || [http://www.lemontreehotels.com/Lemon-tree-premier/Gurgaon/city-center-north-gurgaon.aspx Lemon Tree Premier, Leisure Valley, Gurgaon]

Lemon Tree Hotel, City Center, Gurgaon

[http://www.lemontreehotels.com/lemon-tree-hotel/gurgaon/udyog-vihar-gurgaon.aspx Lemon Tree Hotel, Udyog Vihar, Gurgaon]
|-
| Hyderabad || [http://www.lemontreehotels.com/Lemon-tree-premier/hyderabad/hotel-hyderabad.aspx Lemon Tree Premier, HITEC City, Hyderabad]

[http://www.lemontreehotels.com/red-fox-hotel/Hyderabad/hotels-hyderabad.aspx Red Fox Hotel, HITEC City, Hyderabad]

[http://www.lemontreehotels.com/lemon-tree-hotel/Hyderabad/Gachibowli-Hyderabad.aspx Lemon Tree Hotel, Gachibowli, Hyderabad]

|-
| Indore || [http://www.lemontreehotels.com/lemon-tree-hotel/indore/hotel-indore.aspx Lemon Tree Hotel, Indore]
|-
| Jaipur || [http://www.lemontreehotels.com/Lemon-tree-premier/jaipur/bani-park-jaipur.aspx Lemon Tree Premier, Jaipur]

[http://www.lemontreehotels.com/red-fox-hotel/Jaipur/hotels-jaipur.aspx Red Fox Hotel, Jaipur]
|-
| Kerala || [http://www.lemontreehotels.com/lemon-tree-hotel/kerala/alleppey-kerala.aspx Lemon Tree Vembanad Lake Resort, Kerala]
|-
| Noida || [http://www.lemontreehotels.com/red-fox-hotel/noida/hotels-east-delhi.aspx Red Fox Hotel, East Delhi]
|-
| Pune || [http://www.lemontreehotels.com/lemon-tree-hotel/pune/hinjawadi-pune.aspx Lemon Tree Hotel, Hinjawadi, Pune]
|}

==Upcoming Hotels==
{| class="wikitable"
|-
! City !! Name
|-
| Mumbai || Lemon Tree Premier, Mumbai Airport
|-
| Mumbai || Red Fox Hotel, Mumbai Airport
|-
| Coimbatore || Lemon Tree Hotel, Coimbatore
|-
| Kolkata || Lemon Tree Premier, Kolkata
|-
| Shimla || Lemon Tree Hotel, Shimla
|-
| Udaipur || Lemon Tree Resort, Udaipur
|}


==Upcoming hotels==
* Lemon Tree Hotel, Chandigarh (Already Opened in March'12)
* Lemon Tree Hotel, Indira Gandhi International Airport, New Delhi
* Lemon Tree Hotel, East Gurgaon
* Lemon Tree Hotel, Mumbai
* Lemon Tree Hotel, City Center, Pune
* Lemon Tree Mountain View Resort, Shimla


==References==
==References==
http://economictimes.indiatimes.com/topic/The-Lemon-Tree-Hotel-Company/news/

http://www.lemontreehotels.com/media.aspx

http://www.lemontreehotels.com/

http://www.moneycontrol.com/news-topic/lemon-tree-hotels/

http://www.business-standard.com/article/companies/lemon-tree-hotels-eyeing-luxury-sector-114040400907_1.html

http://realtime.rediff.com/news/lemon-tree-hotels

http://forbesindia.com/article/big-bet/lemon-tree-hotels-audacious-plan/33330/1?utm=slidebox

http://www.thehindubusinessline.com/companies/lemon-tree-hotels-eyes-4000-rooms-by-2016/article5508809.ece

{{Reflist}}
{{Reflist}}


Revision as of 11:04, 6 December 2014

Lemon Tree Hotels
Industryhospitality
Founded2002
HeadquartersAsset No. 6, Aerocity Hospitality District, New Delhi 110037, New Delhi, India
Number of locations
18 hotels (2011)[1]
Area served
India
Websitewww.lemontreehotels.com

Lemon Tree Hotels is a hotel chain company based in India. Incorporated in 2002, the company owns and operates approximately 1,900 rooms across 18 mid-scale hotels across India.[1]

History

Lemon Tree Hotels was founded by Mr. Patu Keswani in 2002. The first Lemon Tree Hotel opened in Gurgaon in June 2004.[2] It is in Udyog Vihar with 49 rooms.[3]

Cost cutting measures

The rooms have built in beds, so the attendants don't have to waste time cleaning under the beds.[4] This means they can clean 22 rooms in 1 shift, instead of 15.[4]

At their first hotel in Gurgaon, the 49 rooms were 240 sq feet in size instead of 320 sq feet.[4]

Upcoming hotels

  • Lemon Tree Hotel, Chandigarh (Already Opened in March'12)
  • Lemon Tree Hotel, Indira Gandhi International Airport, New Delhi
  • Lemon Tree Hotel, East Gurgaon
  • Lemon Tree Hotel, Mumbai
  • Lemon Tree Hotel, City Center, Pune
  • Lemon Tree Mountain View Resort, Shimla

References

  1. ^ a b "Lemon Tree plans to set up new company to manage hotel assets". Mint (newspaper). Feb 6, 2012.
  2. ^ [1]
  3. ^ [2]
  4. ^ a b c [3]
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