Porch (company): Difference between revisions
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In April, 2014 Porch began offering Porch Premium, a paid subscription service for home professionals. The service included lead-generation tools such as promotional slots and special branding on the Porch website in addition to analytics on projects done in the local area.<ref>{{cite web|last1=Bishop|first1=Todd|title=New 'Porch Premium' Service Helps Remodelers Nab Leads From Competitors|url=http://www.geekwire.com/2014/new-porch-premium-service-helps-home-remodelers-nab-leads-rivals/|website=Geekwire|accessdate=16 July 2014}}</ref> |
In April, 2014 Porch began offering Porch Premium, a paid subscription service for home professionals. The service included lead-generation tools such as promotional slots and special branding on the Porch website in addition to analytics on projects done in the local area.<ref>{{cite web|last1=Bishop|first1=Todd|title=New 'Porch Premium' Service Helps Remodelers Nab Leads From Competitors|url=http://www.geekwire.com/2014/new-porch-premium-service-helps-home-remodelers-nab-leads-rivals/|website=Geekwire|accessdate=16 July 2014}}</ref> |
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Sites with comparable features: [http://www.Angieslist.com Angieslist.com], [http://www.JobQuotes.com JobQuotes.com], Craigslist.org |
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===Funding=== |
===Funding=== |
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Revision as of 15:35, 21 February 2015
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| Headquarters | Seattle, WA, USA |
|---|---|
| Area served | Worldwide |
| CEO | Matt Ehrlichman |
| Industry | Home improvement |
| Employees | 370+ (Jan 2015) |
| URL | Porch |
| Launched | 2012 |
Porch is an online platform that allows users to connect to and review local home improvement professionals and browse photos of residential home improvement projects. The site also features advice articles as well as the Home and Neighborhood Report, which provides renovation history on a home and statistical information about the surrounding neighborhood. Porch has aggregated information on 1.5 million home improvement professionals and 98 million projects across the United States.[2]
History
Porch was founded in September, 2012 after co-founder Matt Ehrlichman noticed that there was no organized site to find the best home professionals, inspiration, and project data as he was building his home.[3][4]
In April, 2014 Porch began offering Porch Premium, a paid subscription service for home professionals. The service included lead-generation tools such as promotional slots and special branding on the Porch website in addition to analytics on projects done in the local area.[5]
Sites with comparable features: Angieslist.com, JobQuotes.com, Craigslist.org
Funding
In June, 2013 Porch announced a $6.25 million seed round, including investments from Ron Conway of SV Angel, Javier Olivan, and Jeffrey Skoll.[6]
In September, 2013 Porch reported an $8.2 million venture round. Joe Hanauer, Chairman of Move and former CEO of Coldwell Banker, joined the board of directors.[7][8]
In September, 2014 Porch reported a $27.6 million Series A round, led by Lowe's.[9]
Lowe's Partnership
In April 2014, Porch announced a nationwide partnership with home improvement retailer Lowe's, establishing in-store promotional signage and computer kiosks where customers and sales associates can search Porch's professionals database.[10]
Home and Neighborhood Report
Porch users can enter their current home's address to claim their Home and Neighborhood Report. The report includes a history of home improvement projects done on the property, statistics on value, size, age, etc. of neighborhood houses, and a summary of projects done in the neighborhood. The details in the report are verified by city permit departments, materials suppliers, professional associations, real-estate agents and homeowners.[11]
Recognition
Fortune called Porch "Angie’s List—featuring Pinterest-worthy photos—meets a LinkedIn intended to connect users to professional plumbers, painters, and design firms."[12] Seattle Business ranked Porch as the #8 large company to work for in Washington in its 2014 100 Best Companies to Work For.[13]
References
- ^ "Alexa - Porch". Alexa Internet. Retrieved July 10, 2014.
- ^ Lardinois, Frederic. "Porch Offers Detailed Reports About A Home's Past Improvement Projects To Realtor.com Users". TechCrunch. Retrieved 16 July 2014.
- ^ "About". Porch.com. Retrieved 16 July 2014.
- ^ Hilmes, Kelsey. "Porch.com's Bright Idea". Seattle Business. Retrieved 16 July 2014.
- ^ Bishop, Todd. "New 'Porch Premium' Service Helps Remodelers Nab Leads From Competitors". Geekwire. Retrieved 16 July 2014.
- ^ Grant, Rebecca. "Porch raises $6.25M seed round for 'smart house porn'". VentureBeat. Retrieved 16 July 2014.
- ^ "Notice of Exempt Offering of Securities". sec.gov. US Securities and Exchange Commission.
- ^ "Porch". Crunchbase. Retrieved 15 July 2014.
- ^ Weiss, Geoff. "With $28 Million in New Funding, Porch Is the 1-Year-Old Startup Looking to Remodel the Home Improvement Market'". Entrepreneur. Retrieved 17 September 2014.
- ^ Roberts, Daniel. "Lowe's Goes Big on Home-Improvement Startup Porch.com". Fortune. Retrieved 16 July 2014.
- ^ Reagor, Catherine. "New online tool shows history of home renovations". AZ Central. Retrieved 16 July 2014.
- ^ Varchaver, Nicholas. "It's Angie's List Meets Pinterest". Fortune. Fortune Magazine. Retrieved 16 July 2014.
- ^ Horton, Nick. "100 Best Companies to Work for 2014". Seattle Business. Tiger Oak Media. Retrieved 16 July 2014.