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AppsFlyer is an SaaS mobile marketing analytics and attribution platform, based out of Herzliya, Israel but with offices around the world. It is a privately held company founded in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, its CTO. AppsFlyer received its first funding from the Microsoft Ventures Accelerator program. Their SDK is available for iPhone, Android, and Windows Phone apps. In 2014, AppsFlyer developed a complementary product called OneLink which provides deep linking support for custom media sources. In November 2014 TechCrunch article, AppsFlyer was identified by Apptopia as the most widely used SDK for analytics after Flurry.

History

Following the Microsoft Ventures Accelerator, AppsFlyer successfully raised $7 million in Series A funding from Pitango ^[1] and Magma^[2] partners. Using this funding, AppsFlyer developed its proprietary NativeTrack^TM technology to attribute app installs with last click attribution. It also opened offices in New York, San Francisco, and Bangkok.

AppsFlyer became a Facebook MMP on December 26, 2012 and a Twitter partner on June 30, 2014. Its platform is now integrated with over 1000 ad networks, including: Yahoo, Google, Bing, iAd, Criteo and more.

In January 2015, AppsFlyer announced that it raised $20 million in Series B funding from Fidelity Growth Partners Europe, which has helped accelerate the company’s growth. It recently opened an office in Beijing, China and is opening offices in Korea, Japan, Brazil, and Australia as well. AppsFlyer currently has 80 employees around the world.

Board Members

Oren Kaniel, CEO Reshef Mann, CTO Modi Rosen, Magma Partners Isaac Hillel, Pitango Gaurav Tuli, Fidelity Growth Partners Europe Features AppsFlyer provides advertisers with the following functionality to support user acquisition and retention campaigns: Retention reports Cohort analysis TV app ad attribution Bundled app tracking for iOS OneLink, its deep linking solution Rich in-app events

[1] ttp://www.pitango.com/portfolio/

[2] ttp://www.magmavc.com/portfolio/portfolio-companies.html

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[2]

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 == History ==
-Following the Microsoft Ventures Accelerator, AppsFlyer successfully raised $7 million in Series A funding from Pitango and Magma partners. Using this funding, AppsFlyer developed its proprietary NativeTrackTM technology to attribute app installs with last click attribution. It also opened offices in New York, San Francisco, and Bangkok.
+Following the Microsoft Ventures Accelerator, AppsFlyer successfully raised $7 million in Series A funding from Pitango <ref>http://www.pitango.com/portfolio/</ref> and Magma<ref>http://www.magmavc.com/portfolio/portfolio-companies.html</ref> partners. Using this funding, AppsFlyer developed its proprietary NativeTrack<sup>TM</sup> technology to attribute app installs with last click attribution. It also opened offices in New York, San Francisco, and Bangkok.
-AppsFlyer became a Facebook MMP on December 26, 2012 and a Twitter partner on June 30, 2014. Its platform is now integrated with over 1000 ad networks, including: Yahoo, Google, Bing, iAd, Criteo and more.
+AppsFlyer became a [https://facebookmarketingpartners.com/marketing-partners/appsflyer/ Facebook MMP] on December 26, 2012 and a Twitter partner on June 30, 2014. Its platform is now integrated with over [http://appsflyer.com/partners 1000 ad networks], including: Yahoo, Google, Bing, iAd, Criteo and more.
 In January 2015, AppsFlyer announced that it raised $20 million in Series B funding from Fidelity Growth Partners Europe, which has helped accelerate the company’s growth. It recently opened an office in Beijing, China and is opening offices in Korea, Japan, Brazil, and Australia as well. AppsFlyer currently has 80 employees around the world.