SoulCycle: Difference between revisions
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Riders of all ages have responded to the SoulCycle cardio party (SoulCycle’s youngest rider is 12 years old, their oldest is 81) with approximately 20,000 people riding at SoulCycle every week and about 440,000 active riders. In 2007, SoulCycle launched a robust retail line. Today, 14 retail collections are released each year. In 2012, the company unveiled its very own SoulCycle Bike, an indoor cycle designed specifically for the SoulCycle ride. This bike is available for sale on its website, soul-cycle.com. |
Riders of all ages have responded to the SoulCycle cardio party (SoulCycle’s youngest rider is 12 years old, their oldest is 81) with approximately 20,000 people riding at SoulCycle every week and about 440,000 active riders. In 2007, SoulCycle launched a robust retail line. Today, 14 retail collections are released each year. In 2012, the company unveiled its very own SoulCycle Bike, an indoor cycle designed specifically for the SoulCycle ride. This bike is available for sale on its website, soul-cycle.com. |
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== Culture == |
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SoulCycle was founded on the belief that fitness can be joyful. It combines inspirational coaching, high-energy music and a workout that benefits the mind and body. SoulCycle trains world-class instructors to teach the SoulCycle method, which engages and empowers riders in a way that leaves them mentally and physically stronger than when they arrived. Now, SoulCycle is leading the fitness revolution with people everywhere demanding the Soul experience. |
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| ⚫ | Research indicates that on average, SoulCycle riders burn between 500 and 700 calories in a 45-minute workout. The company describes its classes as a “dance party on a bike.” SoulCycle uses custom bikes and clip-in cycling shoes for its classes. SoulCycle operates on a pay by class model and does not offer memberships. |
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SoulCycle has quickly developed an avid following and a strong community, which is strengthened by its active and engaging social media. Currently it has 66,345 fans on Facebook, over 111,000 followers on Instagram, over 43,800 followers on Twitter and more than 32,000 followers on Spotify. Philanthropy is also an integral part of SoulCycle. Since 2007, it has raised more than $3 million for local organizations through charity rides, and it recently launched a Soul Scholarships program for at-risk teens in New York. |
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==List of Studios== |
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W72: Apr 2006 |
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BH: May 2007 (seasonal) |
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E83: Sept 2009 |
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Dale: Jan 2010 |
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Tri: Jan 2010 |
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UNSQ: Feb 2011 |
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EH: May 2011 |
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W77: Sept 2011 |
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WEHO: Feb 2012 |
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Ros: June 2012 |
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Btwd: Sept 2012 |
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E63: Dec 2012 |
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Samo: Dec 2012 |
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Noho: Jan 2013 |
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Gwch: Jan 2013 |
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Bkln: May, 2013 |
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Mrin: June 2013 |
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Wvlg: June 2013 |
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Wtml: July 2013 |
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Soho: July 2013 |
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Bvhl: Sept 2013 |
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Rye: Nov 2013 |
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SH: Nov 2013 |
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SF: Nov 2013 |
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Palo: Nov 2013 |
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Mlbu: Apr 2014 |
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Dena: June 2014 |
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DC: Aug 2014 |
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== Press == |
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SoulCycle has received lots of press attention, due to its quick rise in popularity. |
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''[http://www.vanityfair.com/hollywood/2012/09/soul-cycle-celebrity-cult-following Vanity Fair],'' September 2012 |
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''[http://www.forbes.com/sites/sarahmckinney/2014/02/05/soulcycles-intense-brand-loyalty-shows-no-signs-of-slowing-down/ Forbes]'', February 2014 |
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''[http://www.elle.com/news/fashion-style/soulcycle-fashion-targets-breast-cancer-ride Elle]'', October 2013 |
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== References == |
== References == |
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Revision as of 18:27, 16 September 2015
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SoulCycle is a New York City-based fitness company, with 47 studios in New York, Washington D.C., Chicago, Maryland, Connecticut, New Jersey, Massachusetts, and California. SoulCycle, founded in 2006, offers a 45-minute, full-body indoor cycling workout.
History
When SoulCycle co-founders Elizabeth Cutler and Julie Rice met in New York City, they were determined to find an alternative to the fitness routines that felt like work. Since 2006, when Julie and Elizabeth opened their first studio on the Upper West Side, SoulCycle has opened 47 locations nationwide.
Riders of all ages have responded to the SoulCycle cardio party (SoulCycle’s youngest rider is 12 years old, their oldest is 81) with approximately 20,000 people riding at SoulCycle every week and about 440,000 active riders. In 2007, SoulCycle launched a robust retail line. Today, 14 retail collections are released each year. In 2012, the company unveiled its very own SoulCycle Bike, an indoor cycle designed specifically for the SoulCycle ride. This bike is available for sale on its website, soul-cycle.com.
Culture
SoulCycle was founded on the belief that fitness can be joyful. It combines inspirational coaching, high-energy music and a workout that benefits the mind and body. SoulCycle trains world-class instructors to teach the SoulCycle method, which engages and empowers riders in a way that leaves them mentally and physically stronger than when they arrived. Now, SoulCycle is leading the fitness revolution with people everywhere demanding the Soul experience.
Research indicates that on average, SoulCycle riders burn between 500 and 700 calories in a 45-minute workout. The company describes its classes as a “dance party on a bike.” SoulCycle uses custom bikes and clip-in cycling shoes for its classes. SoulCycle operates on a pay by class model and does not offer memberships.
SoulCycle has quickly developed an avid following and a strong community, which is strengthened by its active and engaging social media. Currently it has 66,345 fans on Facebook, over 111,000 followers on Instagram, over 43,800 followers on Twitter and more than 32,000 followers on Spotify. Philanthropy is also an integral part of SoulCycle. Since 2007, it has raised more than $3 million for local organizations through charity rides, and it recently launched a Soul Scholarships program for at-risk teens in New York.
List of Studios
W72: Apr 2006
BH: May 2007 (seasonal)
E83: Sept 2009
Dale: Jan 2010
Tri: Jan 2010
UNSQ: Feb 2011
EH: May 2011
W77: Sept 2011
WEHO: Feb 2012
Ros: June 2012
Btwd: Sept 2012
E63: Dec 2012
Samo: Dec 2012
Noho: Jan 2013
Gwch: Jan 2013
Bkln: May, 2013
Mrin: June 2013
Wvlg: June 2013
Wtml: July 2013
Soho: July 2013
Bvhl: Sept 2013
Rye: Nov 2013
SH: Nov 2013
SF: Nov 2013
Palo: Nov 2013
Mlbu: Apr 2014
Dena: June 2014
DC: Aug 2014
Press
SoulCycle has received lots of press attention, due to its quick rise in popularity.
Vanity Fair, September 2012
Forbes, February 2014
Elle, October 2013
References
External links
- Official website
- http://www.bloomberg.com/video/bloomberg-enterprise-the-business-of-fitness-qcSjOG3wRl2c_mULBrJXvA.html
- http://www.vanityfair.com/hollywood/2012/09/soul-cycle-celebrity-cult-following
- http://www.fastcompany.com/most-innovative-companies/2013/industry/fitness
- http://www.nytimes.com/2010/12/19/nyregion/19joint.html
- http://www.allure.com/beauty-trends/how-to/2013/soulcycle-founders-julie-rice-and-elizabeth-cutler
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