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Japanese multinational conglomerate [[Sony]] has a history stretching back to 1946.

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==Development as export powerhouse==
Sony played a major role in the development of Japan as a powerful exporter during the 1960s, 1970s, and 1980s.<ref name="Christian">Christian, Caryl, and With Hideko Takayama and Kay Itoi in Tokyo, George Wehrfritz in Hong Kong, John Sparks and Michael Hastings in,New York. "Sony is Not Japan ; the Appointment of a Foreign CEO is a Sign of how Far the Iconic Company has Fallen in the Japanese Corporate Elite." Newsweek Mar 21 2005: 30-. ProQuest Research Library. Web. 26 May 2012.</ref> It aggressively expanded into new businesses, from film ([[Sony Pictures Entertainment]]) and insurance ([[Sony Life]]) to banking ([[Sony Bank]]).<ref name="Christian" /> Part of its motivation for expansion was the pursuit of "convergence," linking film, music, and digital electronics via the Internet.<ref name="Christian" /> This expansion proved unrewarding and unprofitable.<ref name="Christian" /> [[Howard Stringer]] helped to reinvigorate the company's struggling media businesses, encouraging blockbusters such as ''[[Spider-Man]]'' while cutting 9,000 jobs.<ref name="Christian" /> Despite some successes, the company faced continued struggles in the mid- to late-2000s.<ref name="Christian" /> It became known for its stagnancy, with a fading brand name.<ref name="Christian" />

Sony's headquarters moved to [[Minato, Tokyo]] from [[Shinagawa, Tokyo]] around the end of 2006.<ref>Suzuki, Kyoko. "[http://www.bloomberg.com/apps/news?pid=20601101&sid=azBEylva8E7Q&refer=japan Sony Considers Sale of Properties Including Former Headquarters]." ''[[Bloomberg L.P.|Bloomberg]]''. 3 August 2006. Retrieved 19 January 2009.</ref><ref>"[http://www.accessmylibrary.com/coms2/summary_0286-29454749_ITM Sony to close symbol of TV business.]." ''Kyodo News International''. 1 February 2007. Retrieved 19 January 2009.</ref>

==References==
{{reflist|2}}

{{Sony Corp | state=collapsed}}

[[Category:History of computer companies|Sony]]
[[Category:Sony]]

Revision as of 10:57, 13 November 2016

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